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Engaging Audiences through Effective Collaboration, Presentation: October 26

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  • What is a collaboration? Host gets answers from the audience (25pp)   ON EASEL A collaboration is all those things and more, in fact the definition of collaboration still being addended according to Miriam Webster as it is a DYNAMIC word! Collaboration is simply working together, alliance s, association s,, in concert , fraternization, joint effort, participation , partnership , and teamwork .   Not just “friends with benefits”  but real relationships that will increase audience base and further our companies artistic outreach. Joining forces with a partner to create a solution to a problem that neither partner could achieve on their own Leveraging resources by allying themselves with organizations to carry out a common mission
  • What is a collaboration? Host gets answers from the audience (25pp)   ON EASEL A collaboration is all those things and more, in fact the definition of collaboration still being addended according to Miriam Webster as it is a DYNAMIC word! Collaboration is simply working together, alliance s, association s,, in concert , fraternization, joint effort, participation , partnership , and teamwork .   Not just “friends with benefits”  but real relationships that will increase audience base and further our companies artistic outreach. Joining forces with a partner to create a solution to a problem that neither partner could achieve on their own Leveraging resources by allying themselves with organizations to carry out a common mission
  • Here are a couple I just saw. Here’s one from the most recent issue of Vogue. Elizabeth Dee was the catalyst of last year’s X initiative in NY, an eye opening example of what can be done in a short time, with practically no money, to show a lot of cutting-edge art and create a community around it. She persuaded the owner of a four story industrial building that have been vacant since the DIA art foundation moved out in 2004 to let her have it for one year rentr free as an exhibtion space and put together a board and a program of more than 50 events-town hall meetings, performances, panel discussions, all free and open to the public. By the end of the year, more than 75,000 people had come.
  • I just had to put this in. When looking for collaborations in Chicago, this article came up. Collaborations: birds do it, bees do it, even beer breweries do it. Apparently there is a category of collaborative beer making-which is exactly like it says here: when two craft breweries decide to get together on a single beer. This one “Collaboration Not Litigation” Beer came about when two different brewers named their beers “Salvation” Rather than fighting it out in court, the decided to blend the two together for a special release. The first appeared in 2007 and there have been three releases since. The Open Source movement has hit the brewing circuit. Flying Dog Ales formed the Open Source Beer project to collaborate with several homebrewers and beer fans on a committee on a recipe. Truly a beer brewed by committee. And finally, Reunion-A Beer for Hope is an annual series of beers, a diffferent style each time, sold as a fundraiser for bone cancer research. The first year Pete’s Wicked got back together to brew the first release. Following years, beers were collaborations of several breweries, all using their distribution sources to raiser more money. Three great collaboratiave ideas to learn from: resulting in great public relations, increased sales and distribution with totally new products.
  • Perhaps Chicago needs to include an award like this?
  • (Get answers from the audience put on easel) Here I brought three but we need more-small, large, any size   Corporate HP Arts Services, GE Council for Humanities, Arts Administration, Film Commission, Ford Motor Company Arts Council, Unions, Charitable Org.   Civic Transit, Museums, Parks, Public Installations, Sanitation, City Festivals, Art Schools ,Libraries, Historical Societies, Recreation Department, Hospitals/Health Centers   Peer Other like theater companies with different audience, cross disciplinary artists, arts clubs, private interest groups specializing in theater content,   Community Restaurants, local specialty stores, schools, Ethnic neighborhood groups, Community Boards, local festivals, bars, clubs, local fundraising efforts, Charities, Churches    
  • Let’s go back to the examples you just gave and see if we can figure out what motivated these groups to collaborate. What problems were they trying to solve? Lack of core audience Losing core audience Lack of funds Lack of space Lack of specific skill set Lack of resources (other than money) Lack of exposure to target audience Lack of “credibility” with target audience Lack of technology Lack of “connected” board members Opportunity New and/or Expanded Space Diversity in Cast New Creative /Program/Curatorial Direction New Players/Staff New Skill Sets New Funding New Resources (other than money) New/Change of Brand New Technology Resource Programming Facilities Personnel (box office, back office, etc) Marketing/PR Niche Skill Sets Community Connections Communications Technology/Web
  • Let’s go back to the examples you just gave and see if we can figure out what motivated these groups to collaborate. What problems were they trying to solve? Lack of core audience Losing core audience Lack of funds Lack of space Lack of specific skill set Lack of resources (other than money) Lack of exposure to target audience Lack of “credibility” with target audience Lack of technology Lack of “connected” board members Opportunity New and/or Expanded Space Diversity in Cast New Creative /Program/Curatorial Direction New Players/Staff New Skill Sets New Funding New Resources (other than money) New/Change of Brand New Technology Resource Programming Facilities Personnel (box office, back office, etc) Marketing/PR Niche Skill Sets Community Connections Communications Technology/Web

Engaging Audiences through Effective Collaboration, Presentation: October 26 Engaging Audiences through Effective Collaboration, Presentation: October 26 Presentation Transcript

  • Engaging Audiences through Effective Collaboration Session One: October 26 Kelley Lavin The Lavin Group [email_address] The Arts Engagement Exchange (AEE) is an initiative of the Chicago Community Trust and the Chicago Department of Cultural Affairs supported by the Wallace Foundation.
  • The Class eighth blackbird Chris Richardson Jana Liles Adventure Stage Chicago Meaghan Madges Auditorium Theatre Rachel Glencross Baroque Band Whitney Moeller Chicago Architecture Foundation Cameron Heinze Chicago Human Rhythm Project Birdie Soti Chicago Jazz Philharmonic Ann James Chicspeare Production Company Maritza Nazario En Las Tablas Performing Arts Elizabeth Edwards Facets Multi-Media Cheryl Bachand Frank Lloyd Wright Preservation Trust Sophia Wong Boccio Fulcrum Point New Music Project Marvinetta Woodley-Penn Global Girls
  • The Class Victory Gardens Theater Megan Skord-Campbell Windy City Arts Pauline Kochanski Links Hall Marie Casimir Illinois State Museum Artisans Program Kerry Schneider Irish American Heritage Center Frank Crowley Society of Architectural History Anne Bird Rush Hour Concerts at St. James Cathedral Eliza K. Warren Jan Bartoszek Hedwig Dances Teresa Hernando Instituto Cervantes of Chicago Laura Weathered Near NorthWest Arts Council Julie Wolf Northshore Concert Band Susan Lynch Perceptual Motion, Inc. Latoya James The DuSable Museum of African American History Jessica Kaswiner The Institute for Arts Entrepreneurship K Zaheerah Sultan Najwa Dance Corps
  • What We Will Be Learning
  • How We Will Be Learning
  • What is a collaboration?
    • Working towards common goal or working towards goals that are compatible with each partner
    • Greater strength in numbers
    • Sharing skills
    • Synergy
  • What is a collaboration?
    • Joining forces with a partner to create a solution to a problem that neither could achieve on their own
    • Leveraging resources by allying themselves with organizations to carry out a common mission
  • What is a strategic collaboration?
    • Distinct from short term, project-oriented sponsorships, strategic collaborations are intensive, durable commitments created for mutual gain; they require significant investment by all parties of time and energy.
  • In bad times, art sometimes get more interesting…And now, in synch with our current economic troubles, many young artists are expanding art’s range with collaborative ventures that defy traditional categories… “ Would culture continue to be supported if there were no resources? The logical answer was to keep on working on projects together…How could we do that collectively? Vogue October, 2010
  • Craft Beer 101: Collaboration Beer A Collaboration arises when brewmasters from two (or more!) craft breweries decide to get together on a single beer The first such beer to make a big splash on store shelves in Chicago was “Collaboration, Not Litigation” Ale. Two craft brewers both had a Belgian Ale called "Salvation." Rather than fight it out in court , they met and, over a few beers, decided they should blend the two brews together for a special release. Talk things out over a beer? It's a time-honored tradition. When the guys who make beer sit down to talk things over, great beer can result.
  • The special collaboration between traditional and the creative industries was the focus of a new international prize awarded as part of the project ‘Creative City Challenge’ this October. Companies (from the North Sea Region countries) applied for the Best Collaboration Award from the fields of Advertising, Architecture, Arts and Antique Markets, Crafts, Design, Communication Design, Fashion Design, Film, Video, Photography, Software, Computer Games and Electronic Publishing, Music and the Visual and Performing Arts, Publishing, Television and Music.”
  • What are some actual examples of arts collaborations you’re aware of?
    • Such as these:
    • Between like or cross discipline arts organization with the same or different audiences
    • Educational
    • Non-profits other than arts-related groups
    • Corporate and small business
    • Neighborhood/community organizations
    • Global or national
    • Class Contribution:
    • White House, chefs from the country and public schools promoting healthy eating
    • -HUD and NEA proposal
    • -Puerto Rican Arts Center and local arts organizations and businesses
    • -Chicago Reader and Chicago Architecture Foundation
    • -Government municipalities and local organizations
  • Why did these groups collaborate?
    • What problem(s) were they trying to solve?
    • Were they responding to an opportunity within their company?
    • Did they have a plan, policy, mandate or grant that needed to be implemented?
    • Did they want to better utilize or capitalize on a resource they have?
  • What factor would motivate your company to collaborate?
    • What problem(s) are you trying to solve?
    • What opportunity within your company?
    • Do you have a plan, policy, mandate or grant that needed to be implemented?
    • Do you want to better utilize or capitalize on a unique resource?