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Engaging Audiences through Effective Collaboration, Presentation: November 2

by Arts Engagement Exchange on Nov 03, 2010

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How hard was it to determine and identify your motivating factors? Did any of you discuss this with others in your organization? Did they agree or disagree with you? Can someone give us an example and specifics of a problem that is a motivating factor? Respond to an opportunity as an motivating factor? A plan, mandate or grant? Utilize a resource Great. Now, let’s look at 2 specific organizations and their audiences and brand awareness. What our job here and to advise if a collaboration can assist them. Whitney of Chicago Architecture Foundation Jana of Adventure Stage Chicago
Let’s go back to the examples you just gave and see if we can figure out what motivated these groups to collaborate. What problems were they trying to solve? Lack of core audience Losing core audience Lack of funds Lack of space Lack of specific skill set Lack of resources (other than money) Lack of exposure to target audience Lack of “credibility” with target audience Lack of technology Lack of “connected” board members Opportunity New and/or Expanded Space Diversity in Cast New Creative /Program/Curatorial Direction New Players/Staff New Skill Sets New Funding New Resources (other than money) New/Change of Brand New Technology Resource Programming Facilities Personnel (box office, back office, etc) Marketing/PR Niche Skill Sets Community Connections Communications Technology/Web
Let’s go back to the examples you just gave and see if we can figure out what motivated these groups to collaborate. What problems were they trying to solve? Lack of core audience Losing core audience Lack of funds Lack of space Lack of specific skill set Lack of resources (other than money) Lack of exposure to target audience Lack of “credibility” with target audience Lack of technology Lack of “connected” board members Opportunity New and/or Expanded Space Diversity in Cast New Creative /Program/Curatorial Direction New Players/Staff New Skill Sets New Funding New Resources (other than money) New/Change of Brand New Technology Resource Programming Facilities Personnel (box office, back office, etc) Marketing/PR Niche Skill Sets Community Connections Communications Technology/Web
Sometimes when we are so focused on an issue that we become myopic and lose what made us go into the arts to begin with: the creative spirit. During this break out activity, we want you to “break out” and work within your groups to both some standard and some “out of the box” potential partners and programs. Each of you has been assigned to a specific group-look inside your name card to determine what group you are in. You have 15 minutes to brainstorm in your group. Be sure to select a leader to speak for the group at 10AM.
Last week we looked at some different types of partners Break out into 5 groups to brainstorm both some standard and some “out of the box” potential partners which will bring the following assets. to
I am so excited to have these two gentlemen and collaborateurs here as the two of them have been involved in so many collaborations with many different partners, with many varying types of assets or lack thereof. We’ve asked them to talk about these collaborations from the perspective how they started, how did they identify potential partners, how did they as collaborating groups make sure their brand and organization did not get lost in the collaboration. Michael Orlove, Senior Program Director joined the Department of Cultural Affairs (DCA) in 1993 and has worked to transform the Chicago Cultural Center into a prime downtown venue for an eclectic array of music. He is the founder and producer of Chicago SummerDance, (now in its 15th year) and World Music Festival: Chicago (now in its 12th year) and has been and an ongoing coordinator of music at Millennium Park since it opened in summer of 2004. Michael is currently the Senior Programs Director for the DCA. He was named one of the "Chicagoans of the Year" by the Chicago Tribune in 2009 and one of Chicago's "Global Visonaries" by Chicago Public Radio WBEZ and the Beyond Burnham: Chicago Matters series. Asad Jafri is the Director of Arts and Culture at the Inner-city Muslim Action Network (IMAN), a Chicago-based community organization that works for social justice, provides direct services, and cultivates the arts in urban communities. IMAN’s arts programming includes Community Cafes, Takin’ It to the Streets: Urban International Festival, and Arts Leadership Retreat.

Engaging Audiences through Effective Collaboration, Presentation: November 2 — Presentation Transcript

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Engaging Audiences through Effective Collaboration, Presentation: November 2

by Arts Engagement Exchange on Nov 03, 2010

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Engaging Audiences through Effective Collaboration, Presentation: November 2 — Presentation Transcript