Objective: Raise awareness of the Chicago Sinfonietta and increase ticket sales
Positioning: The Chicago Sinfonietta is an enriching and entertaining musical experience that provides one-of-a-kind, live symphonic performances that expand cultural and artistic boundaries. The Sinfonietta’s commitment to diversity, social justice, and musical excellence within the context of symphonic music, coupled with its innovative programming philosophy, create a unique position in the marketplace.
Strategy : Increasing awareness of the Chicago Sinfonietta as a world-class, innovative music performance ensemble.
Primary: The culturally and socially involved professional 35-64 seeking a unique cultural experience.
Primary: Culturally adventurous individuals, ages 32-49, seeking one-of-a-kind arts experiences.
Secondary: Current CS subscribers and attendees with a special focus on African American women, 45-65.
Support: The Chicago Sinfonietta showcases its diversity with innovative programming that combines an orchestral event with other music genres, theatre and dance, and includes a social justice context when appropriate.