Beyond The Art: Denis Weil

Engagement Extension Entry Exit

© 2008 McDonald’s Corporation Employee actions Support processes Physical Evidence Maintenance Service Production Cook Food Assemble Order Present Food Maintenance Supply Chain Maintenance system Back Office System Training Take order Training System Maintenance road sign Building Merchandising/ Wayfinding Product Ingress Streetface Walkways signs Landscaping Entrance Menuboard Presell Choice boards Kiosk (+user interface) POP Lobby / Service Area Drive Thru lane + covers Counter Wayfiding Quality cues Front Counter POP Beverage Station Artwork Zones Content Playplace Media Extensions Landscaping egress Packaging Food Condiments Cups Liquids Condiments POS System Cash Mgmt Line of interaction Line of visibility Line of internal interaction McDonald’s Service Blueprint Stock Supplies

Our original story © 2008 McDonald’s Corporation “ We had an open kitchen. we wanted the people to be able to see just how it was prepared. it was right before their eyes. And that...that was also quite different.” Ray Kroc. Internal Interview 1975

Specific solutions
Detail design criteria
Example: Counter
Component Design vs. System Design
System Goals
Strategies/ Principles
Example: Production model

© 2008 McDonald’s Corporation Dynamic Captions , a series of projected interpretive captions in the Modern Galleries Dynamic Captions , a series of projected interpretive captions in the Modern Galleries

© 2008 McDonald’s Corporation Dynamic Captions , a series of projected interpretive captions in the Modern Galleries Dynamic Captions , a series of projected interpretive captions in the Modern Galleries Dynamic Captions , a series of projected interpretive captions in the Modern Galleries

Engagement Extension Entry Exit

Fishbowl consultation

Cinema Chicago
Michael Kutza , Founder & Artistic Director
Vivian Teng, Managing Director
Mission: Cinema/Chicago, the presenting organization of the Chicago International Film Festival, is a year-round cultural and educational organization dedicated to fostering better communication between people of diverse cultures through the art of film and the moving image.

Threewalls
Elizabeth Chodos , Executive Director
Mission: Threewalls is dedicated to increasing Chicago’s cultural capital by cultivating contemporary art practice and discourse, and by creating a locus of exchange between local, national and international contemporary art communities through a range of programs.

The House Theatre of Chicago
Ryan Butts , Managing Director
Katherine Raz , Marketing Director
It is the mission of the The House to unite Chicago in the spirit of Community through amazing feats of Storytelling.

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Beyond The Art: Denis Weil

by Arts Engagement Exchange on Mar 02, 2010

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Beyond The Art: Denis Weil — Presentation Transcript