Are You Talking to Me: Social Media

New Media and Content Creation
Social is the new Search

Tactile vs. Digital
Assessing the value of each tactic
Transitioning/repurposing collateral
Transitioning to new channels

Social Networks and Sharing Tools
Facebook
Twitter
Yelp
Ning
Bookmarking

Why is this important?

Facebook
Fan Page vs Group Page
Facebook Apps
Utilizing Facebook Logins on your site

Fan Page

Group Page

Explore Facebook Apps

Socially Apps

Twitter

Yelp
The power of personal recommendation
Taking the Good with the Bad
Shakespeare Tavern in Atlanta

Shakespeare’s Tavern

Ning Creating Your Own Niche Network

Social Bookmarking

Before Cost/Benefit
What’s your available budget?
What are your available man-hours?
What do you need that you don’t have? (there may be a way to find it)

The Content Creators
All Marketing is Direct Marketing
Become a Content Creator
Let Your Content do the Marketing

Will It Blend Click to Watch

The Content Creators
All Marketing is Direct Marketing
Become a Content Creator
Let Your Content do the Marketing
Building a Content Library

Multi-Channel Content
Let’s use an interview
Original Interview Videotaped
Audio Version for Podcast
Transcribed and edited for article
Creating Content that can be delivered across / repurposed for multiple channels

Remy Bumppo’s Les Liaisons Dangereuses
Wanted to attract a younger audience
Believed this show was a good fit
Exploited a key element of the production

Remy Bumppo’s Les Liaisons Dangereuses Click to Watch

The Content Plan
Creation
Distribution
Analysis

Content Creation
What’s Your Subject / Angle?
What’s your Initial Medium?
Will it be scripted or unscripted?
How is your brand reinforced?

Content Distribution
Positioning
Formats
Channels
Feedback

Content Analysis
Statistics (where available)
Surveys
Database Drill-Down

Social Network Top Three Metrics
Visitors and sources of Traffic
Network Size (followers, fans, members
Quantity of Commentary about Brand or Product

Sociafyq

Surveys
Printed Survey
Online Survey
Focus Group
Embedded (secret) Survey

Database Drill-Down
Average Transaction
Average Participant size
Advance Planning
Discount Attraction
Attendance Days

Creating a Plan You Can Stick To
Assessing/Assigning Man-hours
Monitoring your Networks
Creating a schedule you can maintain

Thanks!

Are You Talking to Me: Social Media

by Arts Engagement Exchange on Mar 23, 2010

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