Are You Talking to Me: Social Media

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Are You Talking to Me: Social Media

  1. 1. New Media and Content Creation <ul><li>Social is the new Search </li></ul>
  2. 2. Tactile vs. Digital <ul><li>Assessing the value of each tactic </li></ul><ul><li>Transitioning/repurposing collateral </li></ul><ul><li>Transitioning to new channels </li></ul>
  3. 3. Social Networks and Sharing Tools <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Yelp </li></ul><ul><li>Ning </li></ul><ul><li>Bookmarking </li></ul>
  4. 4. Why is this important?
  5. 5. Facebook <ul><li>Fan Page vs Group Page </li></ul><ul><li>Facebook Apps </li></ul><ul><li>Utilizing Facebook Logins on your site </li></ul>
  6. 6. Fan Page
  7. 7. Group Page
  8. 8. Explore Facebook Apps
  9. 9. Socially Apps
  10. 10. Gigya
  11. 11. Twitter
  12. 12. Yelp <ul><li>The power of personal recommendation </li></ul><ul><li>Taking the Good with the Bad </li></ul><ul><li>Shakespeare Tavern in Atlanta </li></ul>
  13. 13. Shakespeare’s Tavern
  14. 14. Ning Creating Your Own Niche Network
  15. 15. Ning Creating Your Own Niche Network
  16. 16. Social Bookmarking
  17. 17. Before Cost/Benefit <ul><li>What’s your available budget? </li></ul><ul><li>What are your available man-hours? </li></ul><ul><li>What do you need that you don’t have? (there may be a way to find it) </li></ul>
  18. 18. The Content Creators <ul><li>All Marketing is Direct Marketing </li></ul><ul><li>Become a Content Creator </li></ul><ul><li>Let Your Content do the Marketing </li></ul>
  19. 19. Will It Blend Click to Watch
  20. 20. The Content Creators <ul><li>All Marketing is Direct Marketing </li></ul><ul><li>Become a Content Creator </li></ul><ul><li>Let Your Content do the Marketing </li></ul><ul><li>Building a Content Library </li></ul>
  21. 21. Multi-Channel Content <ul><li>Let’s use an interview </li></ul><ul><li>Original Interview Videotaped </li></ul><ul><li>Audio Version for Podcast </li></ul><ul><li>Transcribed and edited for article </li></ul>Creating Content that can be delivered across / repurposed for multiple channels
  22. 22. Remy Bumppo’s Les Liaisons Dangereuses <ul><li>Wanted to attract a younger audience </li></ul><ul><li>Believed this show was a good fit </li></ul><ul><li>Exploited a key element of the production </li></ul>
  23. 23. Remy Bumppo’s Les Liaisons Dangereuses Click to Watch
  24. 24. The Content Plan <ul><li>Creation </li></ul><ul><li>Distribution </li></ul><ul><li>Analysis </li></ul>
  25. 25. Content Creation <ul><li>What’s Your Subject / Angle? </li></ul><ul><li>What’s your Initial Medium? </li></ul><ul><li>Will it be scripted or unscripted? </li></ul><ul><li>How is your brand reinforced? </li></ul>
  26. 26. Content Distribution <ul><li>Positioning </li></ul><ul><li>Formats </li></ul><ul><li>Channels </li></ul><ul><li>Feedback </li></ul>
  27. 27. Content Analysis <ul><li>Statistics (where available) </li></ul><ul><li>Surveys </li></ul><ul><li>Database Drill-Down </li></ul>
  28. 28. Social Network Top Three Metrics <ul><li>Visitors and sources of Traffic </li></ul><ul><li>Network Size (followers, fans, members </li></ul><ul><li>Quantity of Commentary about Brand or Product </li></ul>
  29. 29. Sociafyq
  30. 30. Surveys <ul><li>Printed Survey </li></ul><ul><li>Online Survey </li></ul><ul><li>Focus Group </li></ul><ul><li>Embedded (secret) Survey </li></ul>
  31. 31. Database Drill-Down <ul><li>Average Transaction </li></ul><ul><li>Average Participant size </li></ul><ul><li>Advance Planning </li></ul><ul><li>Discount Attraction </li></ul><ul><li>Attendance Days </li></ul>
  32. 32. Creating a Plan You Can Stick To <ul><li>Assessing/Assigning Man-hours </li></ul><ul><li>Monitoring your Networks </li></ul><ul><li>Creating a schedule you can maintain </li></ul>
  33. 33. Thanks!

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