Art of Digital London August 2012 - Crowdfunding - Sarah Gee
Upcoming SlideShare
Loading in...5
×
 

Art of Digital London August 2012 - Crowdfunding - Sarah Gee

on

  • 198 views

 

Statistics

Views

Total Views
198
Views on SlideShare
184
Embed Views
14

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 14

http://aodl.tumblr.com 14

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Art of Digital London August 2012 - Crowdfunding - Sarah Gee Art of Digital London August 2012 - Crowdfunding - Sarah Gee Presentation Transcript

  • CROWDFUNDING:THE FUTURE?
  • SARAH GEE Philanthropist Arts Lover Marketer Fundraiser
  • SARAH GEE Bored Philanthropist Bored Arts Lover Bored Marketer Fundraiser Bored
  • TRADITIONAL ARTS FUNDRAISING• Public sector funding• Trusts and foundations• Individual givers• Corporate supporters• Community & events
  • WHY CROWDFUNDING?Economic circumstances: biggest potential isin individual givingNeed for new and/or deeper relationshipsDemographic & technological changesDefinition of madnessPutting the fun back into fundraising
  • A JOINED UP APPROACH? FREQUENCY MEMBERSHIP GIVING LegaciesFrequent attender Regular donation Friend Major (£40 per year) donorsRegular attender Single donationIrregular attender Priority Mail List (£5 per year) New attender Free Mailing List Non attender Source: Katy Raines, The Leaky Bucket
  • GEE’S PARADOXIf Audiences = Potential Donorscould Donors = Potential Audiences ?
  • WHERE IT ALL STARTED
  • HOW DOES IT WORK? Project Raise money Benefits Advertise
  • WHAT WORKS?Choosing project & benefits wisely: make it fun & sexyPlanning – this is a serious campaignArtists / marketing / digital / fundraising workingtogetherBeing creative
  • WHY ANGELSHARES?• Flexible approach – not all or nothing• Built by a fundraiser – Gift Aid• Creating relationships needs data
  • POSSIBLE BENEFITS• A lapel badge• A cloth bag with your company logo on it• A certificate of thanks, signed by Patrick Stewart• An invitation to attend a rehearsal• Afternoon tea with the cast and crew• The chance to have your name sewn into David Tennant’s costume• Sponsor Yorick’s skull: have your name inside it in Swarovski crystals and get it at the end of the run
  • BARRIERS TO SUCCESS?• Not having enough supporters in the first place• The ‘Fry Factor’• Insufficient planning: use all customer touchpoints• Lack of ‘digital’ knowledge• Always wanting ‘jam today’• Silo thinking between departments• Fear of trying something new• Fear of failure
  • CROWDFUNDING THE FUTUREAngelShares: Giving the arts wingsT: @LoveAngelSharesE: hello@AngelShares.comW: AngelShares.com