CROWDFUNDING:THE FUTURE?
SARAH GEE            Philanthropist            Arts Lover            Marketer            Fundraiser
SARAH GEE   Bored    Philanthropist   Bored    Arts Lover   Bored    Marketer            Fundraiser   Bored
TRADITIONAL ARTS    FUNDRAISING•   Public sector funding•   Trusts and foundations•   Individual givers•   Corporate suppo...
WHY CROWDFUNDING?Economic circumstances: biggest potential isin individual givingNeed for new and/or deeper relationshipsD...
A JOINED UP APPROACH? FREQUENCY           MEMBERSHIP               GIVING                                                 ...
GEE’S PARADOXIf Audiences = Potential Donorscould Donors = Potential Audiences ?
WHERE IT ALL STARTED
HOW DOES IT WORK?                   Project          Raise          money                              Benefits           ...
WHAT WORKS?Choosing project & benefits wisely: make it fun & sexyPlanning – this is a serious campaignArtists / marketing ...
WHY ANGELSHARES?•    Flexible approach – not all or nothing•    Built by a fundraiser – Gift Aid•    Creating relationship...
POSSIBLE BENEFITS•   A lapel badge•   A cloth bag with your company logo on it•   A certificate of thanks, signed by Patri...
BARRIERS TO SUCCESS?•   Not having enough supporters in the first place•   The ‘Fry Factor’•   Insufficient planning: use ...
CROWDFUNDING THE FUTUREAngelShares:   Giving the arts wingsT: @LoveAngelSharesE: hello@AngelShares.comW: AngelShares.com
Art of Digital London August 2012 - Crowdfunding - Sarah Gee
Art of Digital London August 2012 - Crowdfunding - Sarah Gee
Art of Digital London August 2012 - Crowdfunding - Sarah Gee
Art of Digital London August 2012 - Crowdfunding - Sarah Gee
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Art of Digital London August 2012 - Crowdfunding - Sarah Gee

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Art of Digital London August 2012 - Crowdfunding - Sarah Gee

  1. 1. CROWDFUNDING:THE FUTURE?
  2. 2. SARAH GEE Philanthropist Arts Lover Marketer Fundraiser
  3. 3. SARAH GEE Bored Philanthropist Bored Arts Lover Bored Marketer Fundraiser Bored
  4. 4. TRADITIONAL ARTS FUNDRAISING• Public sector funding• Trusts and foundations• Individual givers• Corporate supporters• Community & events
  5. 5. WHY CROWDFUNDING?Economic circumstances: biggest potential isin individual givingNeed for new and/or deeper relationshipsDemographic & technological changesDefinition of madnessPutting the fun back into fundraising
  6. 6. A JOINED UP APPROACH? FREQUENCY MEMBERSHIP GIVING LegaciesFrequent attender Regular donation Friend Major (£40 per year) donorsRegular attender Single donationIrregular attender Priority Mail List (£5 per year) New attender Free Mailing List Non attender Source: Katy Raines, The Leaky Bucket
  7. 7. GEE’S PARADOXIf Audiences = Potential Donorscould Donors = Potential Audiences ?
  8. 8. WHERE IT ALL STARTED
  9. 9. HOW DOES IT WORK? Project Raise money Benefits Advertise
  10. 10. WHAT WORKS?Choosing project & benefits wisely: make it fun & sexyPlanning – this is a serious campaignArtists / marketing / digital / fundraising workingtogetherBeing creative
  11. 11. WHY ANGELSHARES?• Flexible approach – not all or nothing• Built by a fundraiser – Gift Aid• Creating relationships needs data
  12. 12. POSSIBLE BENEFITS• A lapel badge• A cloth bag with your company logo on it• A certificate of thanks, signed by Patrick Stewart• An invitation to attend a rehearsal• Afternoon tea with the cast and crew• The chance to have your name sewn into David Tennant’s costume• Sponsor Yorick’s skull: have your name inside it in Swarovski crystals and get it at the end of the run
  13. 13. BARRIERS TO SUCCESS?• Not having enough supporters in the first place• The ‘Fry Factor’• Insufficient planning: use all customer touchpoints• Lack of ‘digital’ knowledge• Always wanting ‘jam today’• Silo thinking between departments• Fear of trying something new• Fear of failure
  14. 14. CROWDFUNDING THE FUTUREAngelShares: Giving the arts wingsT: @LoveAngelSharesE: hello@AngelShares.comW: AngelShares.com

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