_____________________________________________________________________________________________________________________ Address: ______________________________________________________________________________________________________________________ City: _____________________________________________________________ State/Province: _____________________ Zip/Postal Code: ___________ Country: ___________________________________________________________ Phone: ____________________________________________________ Email: _____________________________________________________________ Website: ___________________________________________________ Social Media Handles: __________________________________________________________________________________________________________ Exhibition Information Number of Works: _____________________________ Medium: _________________________________________________________________________ Price Range: _________________________________ Insurance Value: _________________________________________________________________ Special Display Requirements: _________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________ Payment Information Exhibition

1. BERLIN POPUP SHOW
ARTIST PROSPECTUS Park n Front
Visual Artist Watsart
http://fineartamerica.com/featured/park-n-front-watsart.html
NOVEMBER 19 – DECEMBER 31, 2012
Stretched Canvases
Stretcher Bars: 1.50" x 1.50" or 0.625" x 0.625"
Wrap Style: Black, White, or Mirrored Image
Fine Art Prints
Choose From Thousands of Available
Frames, Mats, and Fine Art Papers
Temporary Gallery
Greeting Cards
All Cards are 5" x 7" and Include
White Envelopes for Mailing and Gift Giving
artisandirectltd.net
8.00" x 4.88"
10.00" x 6.13"
12.00" x 7.38"
14.00" x 8.63"
$92.04
$92.04
$109.96
$151.37
8.00" x 4.88"
10.00" x 6.13"
12.00" x 7.38"
14.00" x 8.63"
$63.50
$63.50
$67.00
$94.50
Berlin, Germany
Single Card
Pack of 10
Pack of 25
$5.00 / Card
$3.70 / Card
$3.00 / Card
16.00" x 9.75" $162.37 16.00" x 9.75" $109.00
20.00" x 12.25" $204.98 20.00" x 12.25" $129.00

2. INTRODUCTION & OVERVIEW
You are invited to participate in:
TEMPORARY GALLERY BERLIN
ART EXHIBITION
November 19 – December 31, 2012
Berlin, Germany
Display Area: Each artist will have a wall placement approximately 9’ high x 6’ wide. Placement of the art is at
the discretion of each artist in conjunction with Artisan Direct and should be planned ahead and
communicated to Artisan Direct.
Logistics: Each artist will need to make arrangements with Artisan Direct to have selected works in addition to tag
information by date indicated on application.
Tagging: Each work of art or sculpture will require tagging. Artisan Direct will prepare the tags. The following
information is required: Artist’s name; nationality; year born; title of work or medium; dimensions;
signature and price. Please add Artisan Direct’s 15% sales commission on to your price.
Shipping: Responsibility of the artist unless other arrangements have been made with Artisan Direct. Artists will ship
to Cleveland, OH for repacking and crating to Germany.
Marketing: Artisan Direct will prepare marketing materials for each artist that will be displayed next to each artist’s
work of art.
Tickets: To be distributed to participants.
Cost: $2250
Contact: Jayson Samuel, Artisan Direct, Ltd., Director of Sales and Marketing
P 585.586.3535 | C 585.330.2715 | jayson@artisandirectltd.net | www.artisandirectltd.net
ABOUT Temporary Gallery Berlin Despite the international economic crisis, the art world
The Temporary Gallery Berlin opened in December, with has not suffered as much as other industries and this
the primary purpose of creating an exhibition space for is evident in the Berlin art scene as well. There is still
independent artists in Berlin as well as connecting these a readiness to invest in art, seen especially in October
artists with similar exhibition spaces all over the world, in 2010, when there were seven different art fairs throughout
cities such as New York, Miami and Spain. The Temporary the city, ranging from a fair for independent artists to the
Gallery Berlin will provide artists with the marketing and Art Forum Berlin, an internationally recognized art fair.
general organizational skills required to hold an exhibition. The Temporary Gallery Berlin will provide a place for
artists to exhibit their works in a city where the art market
is steadily rising and where many young collectors come
to buy works by new emerging artists.
2

3. FREQUENTLY ASKED QUESTIONS
How large is your display area? How much room do I have? How does the purchasing process work?
The walls of the space are 9 feet tall by 6 feet wide. Someone likes a piece, decides to purchase it, an invoice is
generated, a check is made to Artisan Direct, Ltd., or a credit card
How many artworks can I fit? transaction is generated, or cash is paid to the designated show
Cut out the sizes to plan your wall or make a space on your floor staff, and Artisan Direct, Ltd. will send you a percentage of the sale.
about the size of the wall, then put the actual artwork there to see
how it will fit. Remember to allow for the size of your frame and When will I receive my check?
for enough white space between the artwork. If the wall is too Shortly after the money transaction clears.
crowded, your artwork will not stand out. Do not send more art
than can fit on the wall. There is no storage for additional work, If I am at the booth, why can’t I receive the money right then?
and if we put your artwork with the packing boxes, they run the Sales during the exhibit are between the purchaser and Artisan
risk of being damaged or stolen. Direct, Ltd., not between you and the purchaser.
Can I bring my work in person? Can I bring my portfolio?
Yes. Hand carry move-in day for our booth is indicated in the Artisan Direct, Ltd. will send press materials on each artist. You
instructions. may bring your portfolio to show potential clients you meet. You
will need to hold your portfolio because the table will display the
Can I pick up my unsold work in person? materials prepared by Artisan Direct, Ltd.
Yes. Come to the space at the designated time at the end of the
show to sign out for it. Hand carry move-out day is indicated in the Can I send invitations?
instructions. Definitely! Your collectors are your best allies! For more
information on ordering invita­ions and print materials,
t
Can I replace sold work? view our web site, www.artisandirectltd.net.
If a piece of artwork is sold, you can bring another one to replace
it. You will have to make sure it fits the empty space, otherwise it
will not be accepted.
Can I put work on the floor in front of my wall?
No. Artwork may not be stacked against walls, on the floor, or on
tabletops.
Can I have prints to sell at the show?
Yes. We will have a print bin next to the table. All prints will go
there. The public will be free to browse and purchase.
How do I prepare my prints?
Be sure your prints are made rigid with cardboard at the back
and wrapped in cellophane. Put a sticky label at the back with
your name, title, size, and the price. Remember that they will be
handled often; therefore, they have to be protected. Prints that
become dirty will not sell.
3 www.artisandirectltd.net | 585.586.3535

4. INSTRUCTIONS
Instructions For Handling Your Artwork For A Successful Exhibit
The INSTRUCTION PACKAGE with the PICKUP AND DELIVERY C) PREPARING YOUR ARTWORK
FORM must be signed and returned to Artisan Direct, Ltd. to ensure 1. Print your name, title of the work, dimensions in inches
that you and Artisan Direct, Ltd. have a successful exhibition. Please (H” x W”), medium, wholesale price (price for dealers,
refer to the show Exhibitor Manual for additional infor­ ation on the
m publishers, galleries, and licensing agents) and retail
rules and regulations of this exhibit. price (price for the individual cus­omers) on a label
t
and place it on the back at the top of the work or on
A) GENERAL
the base of the sculpture.
Each artist will have a wall area of approximately 9’ high by 2. Provide a corresponding list of all the artwork you will
6’ wide. Placement of the art is at the discretion of Artisan be showing at the exhibit to Artisan Direct, Ltd. by:
Direct, Ltd., but suggestions and comments are welcomed
and should be communicated to Jayson Samuel, Artisan ______________________________________
Direct, Ltd. Show Director. Jayson can be reached at
3. All artwork must be framed and ready to hang.
jayson@artisandirectltd.net or by phone at 585-330-2715.
Paintings, drawings, photographs and any other
To ensure uniformity, Artisan Direct, Ltd. will prepare formal
artwork that is intended to hang on the walls must
tags for each participant at the booth. Marketing materials
include a hanging wire. Be sure the wire is not higher
for each artist will also be prepared and displayed at
than the top of the frame and that it is strong enough
the booth. We encourage each artist to attend the show,
to support your artwork. Paintings that are unframed
meet the public and other artists, visit other booths, help
must have finished edges and be gallery wrapped
sell their own work, and take advantage of this great
(see Gallery Wrap Instructions below).
networking and sales opportunity. Be sure to let Artisan
4. Use plexiglass when framing your work on paper to
Direct, Ltd. know if and when you will be at the show space
prevent accidental breakage and ensure safe handling
to participate in promoting and selling your work.
of your artwork.
B) LIABILITY 5. For artwork exceeding 150 pounds and for sculptures
exceeding 300 pounds, you must supply ap­ ropriate
p
Artisan Direct, Ltd. will take every possible care for the safety
display accessories.
of your artwork. However, Artisan Direct and its staff are not
responsible for any artwork that is lost, stolen, or damaged
during the shipping, storage, or exhibiting of the artwork.
You, the artist, are responsible for obtaining insurance for
your artwork while it is in transit to and from the gallery, in
storage with Artisan Direct, and while in the exhibit.
Gallery Wrap Instructions Correct Incorrect
GALLERY WRAP refers to the way your canvas
is stretched. The staples should be on the back
of the canvas rather than the side so they will
not be visible when your artwork is hung.
For more information on gallery wrap,
please visit the following site:
http://en.wikipedia.org/wiki/Gallery_wrap
4

5. INSTRUCTIONS
D) PACKING YOUR ARTWORK 5. If you wish, you may make arrangements to ship
1. Shipped works must arrive in a strong, protective your artwork ahead of time to:
and reusable package. Only strong new cardboard
boxes and packing materials should be used to __________________________________________
pack your artwork. Your unsold artwork will be
returned to you in the same boxes; therefore, be __________________________________________
sure that it is easy to unpack and that the packing
material is reusable. __________________________________________
2. Print your name and booth number neatly and
clearly on the boxes. Materials should arrive between
3. Do not use wood crates or boxes over 4 feet _______________________________________ and
without prior written authorization. Any crate that
arrives without prior authorization will be refused. __________________________________________
In addition, you will be responsible for any fees
associated with the storage of your crates.
4. Use bubble wrap instead of “popcorn” packaging. 6. All vehicles arriving on site for unloading must first
check to be cleared for staging. A licensed driver
E) SHIPPING YOUR ARTWORK must attend vehicles at all times.
1. All shipments to: 7. If you are delivering your work by Privately
Owned Vehicle (POV) you will need to check in.
Artisan Direct Cleveland Hotel personnel will direct you to the appropriate
4600 Carnegie Ave. unloading area.
Cleveland, OH 44103
8. Hand Carry Move-in:
Cannot arrive earlier than November 1, 2012.
__________________________________________
2. You are responsible for all shipping charges to and
from the exhibit. All shipments must be sent with Hand Carry Move-out:
freight charges PREPAID. Collect shipments will not
be accepted. __________________________________________
3. You are responsible for any and all custom charges
for shipment from outside the continental United
States. We will not release your work from customs
on your behalf.
4. Ship your work to:____________________________
___________________________________________
__________________________________________
__________________________________________
5 www.artisandirectltd.net | 585.586.3535

6. INSTRUCTIONS
F) INSTALLING YOUR ARTWORK 3. If you will pick up your artwork at the show space, it
1. Artisan Direct, Ltd. is responsible for the unpacking must be done at the end of the show and at a pre-
and hanging of the artwork at the show space. If you arranged time. (see PICKUP AND RETURN form).
wish to help with the placement of your artwork, prior 4. If your artwork will be picked up by a person other
arrangement must be made with Artisan Direct. than yourself, be sure to indicate that on the PICKUP
2. Artisan Direct, Ltd. has final say on all placement and AND RETURN form.
lighting of the artwork. 5. Your artwork will be returned to you by the carrier of
3. It is imperative that the show space is pleasing to the your choice. You must arrange with your car­ ier and
r
eye as to attract prospective buyers. The overall ap­ charges must be PREPAID.
pearance will override individual preferences. 6. If your artwork is to be delivered to a place other than
the return address, please indicate that on the PICKUP
AND RETURN form.
G) PICKING UP AND RETURNING YOUR ARTWORK 7. Artwork not picked up after 30 days will become
AFTER THE EXHIBIT property of Artisan Direct, Ltd.
1. Please fill out the PICKUP AND RETURN form. 8. Artists with work to be shipped out of the continental
2. At the end of the exhibit, Artisan Direct will repack the United States must take appropriate ar­ angements for
r
unsold art in its original packing and make it ready for the return of the art with all paperwork and instructions
pickup or return to you. from the show manual.
I have read, understood, and agree with the above instructions.
Name:_________________________________________
Signature:______________________________________
Date:__________________________________________
6

7. PICK UP & RETURN FORM
My artwork will be:
q Picked up by the artist at the exhibit site
q Picked up by an authorized representative of the artist at the exhibit site
Notes
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
I hereby authorize the person named below to pick up my artwork on my behalf:
Name of representative:___________________________________________________________________________
Phone number:_________________________________________________________________________________
The authorized representative must present a valid photo ID when picking up the artwork.
RETURN SHIPPING INFORMATION
My artwork will be:
q Shipped back to the artist from the exhibit site
Name of addressee:_____________________________________________________________________________
Address:_______________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
Phone number:_________________________________________________________________________________
Insurance amount:_______________________________________________________________________________
Artwork must be picked up or shipped out as pre-arranged in writing. Refer to Paragraph G of the INSTRUCTIONS for your
responsibilities and fees associated with artwork that is left behind.
Name:______________________________________________________
Signature:___________________________________________________
Date:_______________________________________________________
7 www.artisandirectltd.net | 585.586.3535

8. BERLIN POPUP SHOW
November 19 – December 31, 2012
Exhibitor Application Form TEMPORARY GALLERY BERLIN
Contact Information (Please type or print clearly)
Exhibitor Name: ____________________________________________________________________________________________________
(as it will appear on signage)
Name of Main Contact: ____________________________________________________________________________________________________
First Last
Address: ____________________________________________________________________________________________________
Street Address
____________________________________________________________________________________________________
City State / Province / Region Zip / Postal Code Country
Telephone: ____________________________________________________________________________________________________
(include country code please) Home Mobile Fax
Email Address: ____________________________________________________________________________________________________
Website: ____________________________________________________________________________________________________
Type of works to be exhibited: q Drawing q Sculpture q Photography q Original Prints q Other
Exhibit Space Package: Each artist will have a wall placement approximately 9’ high x 6’ wide or agreed upon between
exhibitor and Artisan Direct. Placement of the art is at the discretion of each artist in conjunction
with Artisan Direct, and should be planned ahead and communicated to Artisan Direct.
Exhibit Cost: $2250, depending on size of wall area desired and number of works to be displayed
Terms:
50% due with signed contract
Balance due by November 1st unless other arrangements have been made
CANCELLATION POLICY: If Exhibitor cancels or reduces its space, written notice must be given and the Exhibitor agrees to pay on demand to Artisan Direct, Ltd. the amounts set
forth under the terms above. This agreement is between the above named exhibitor (herein called “Exhibitor”) and Artisan Direct, Ltd. and shall govern the terms and conditions of the
Exhibitor’s License of exhibition space from Artisan Direct, Ltd. in the Exhibition Facility, for the exhibition schedule as outlined in the exhibitor services manual, plus any additional days
required for move-in scheduled by Artisan Direct, Ltd. Artisan Direct, Ltd. reserves the right to accept or reject any Exhibitor in its sole discretion. Notification of acceptance will be made
within 30 days of Artisan Direct, Ltd. initial receipt of Exhibitor’s deposit. Agreements not accepted will be refunded in the full amount of deposit submitted, less bank fees if applicable.
I HAVE READ THE AGREEMENT IN ITS ENTIRETY, and agree to be bound by the terms and conditions herein.
This application becomes a contract only upon acceptance by Artisan Direct, Ltd.
Applicant’s Signature: ____________________________________________________________________ Date:_____________________________
Artisan Direct, Ltd., 82 Callingham Road, Pittsford, NY 14534 • 585.586.3535 • info@artisandirectltd.net • www.artisandirectltd.net