0
WhatYour SBDC ClientsNeed to Know AboutMarketing Today toSucceedVirginia SBDC NetworkJune 5, 2013Douglas BurdettTuesday, J...
Tuesday, June 4, 2013
If you only read onemarketing book,read this one.Tuesday, June 4, 2013
The marketing playbook is broken.The Marketing Playbook IsTuesday, June 4, 2013
..The Marketing Playbook isBROKEN.Tuesday, June 4, 2013
Tuesday, June 4, 2013
Tuesday, June 4, 2013
This Is Not Our Parents World AnymoreTuesday, June 4, 2013
http://www.youtube.com/watch?v=TXD-Uqx6_WkTuesday, June 4, 2013
People hate being marketed toTuesday, June 4, 2013
People canavoid yourmarketingmessagesTuesday, June 4, 2013
People can research yourcompany or product withoutcontacting youTuesday, June 4, 2013
Now the buyer is in controlTuesday, June 4, 2013
But, there is a silver liningfor small business ownersTuesday, June 4, 2013
Marketing success nowhas more to do withthe size of your brain......than the size of your wallet.Tuesday, June 4, 2013
So what’s the secretto marketing success today?Tuesday, June 4, 2013
Think Like a Publisher!Tuesday, June 4, 2013
AlsoKnownAs...Tuesday, June 4, 2013
Tuesday, June 4, 2013
Tuesday, June 4, 2013
Tuesday, June 4, 2013
Tuesday, June 4, 2013
What’s the mostimportant marketingasset every businessneeds now?Tuesday, June 4, 2013
A solid onlinemarketing platformTuesday, June 4, 2013
Websites aren’t asexpensive as theyused to be.Tuesday, June 4, 2013
Less than$50/month*You can set up a hosted site*Includes hosting, plugins andemail serviceTuesday, June 4, 2013
Make sureyour siteis mobileTuesday, June 4, 2013
Tip: enter your URL for a free,comprehensive website analysisTuesday, June 4, 2013
Develop Buyer Personas(detailed profiles of yourideal consumers)Tuesday, June 4, 2013
[Video] David Meerman Scott on Buyer Personashttp://www.youtube.com/watch?v=9RvTszioAN4Tuesday, June 4, 2013
What words wouldyour prospects use todescribe the problemthey have that yourcompany can solve?Tuesday, June 4, 2013
Determine what long-tail keywords prospects usewhen searching for a solution that you provide.Tuesday, June 4, 2013
Find your keywords with this free tool:https://adwords.google.com/o/KeywordToolTuesday, June 4, 2013
And then blog aboutthose keywords.Tuesday, June 4, 2013
Blogging“No matter what,the very first pieceof social media realestate Id start withis a blog.”-Chris BroganTuesday, June 4...
Blogging Tip• Make a list of the top 25 questions you getfrom prospective customers (or influencers)and write a blog post a...
Blogging BenefitsSource: HubSpot, 2013 SOIM ReportTuesday, June 4, 2013
Companies that blog get 55%more website traffic than thosethat don’t blog.Tuesday, June 4, 2013
Companies that blog get 70% moreleads than those that don’t blog.Tuesday, June 4, 2013
57% of companies have acquireda customer through their blog.Tuesday, June 4, 2013
Once you have remarkablecontent, spread the wordwith social mediaTuesday, June 4, 2013
Social Media“Content is fire.Social media isgasoline.“-Jay BaerTuesday, June 4, 2013
CaptureEmailAddresses!Tuesday, June 4, 2013
DO NOT buy email lists!• Using lists that did not opt in to yourmarketing messages can tarnish your IPaddress and hinder y...
A word about searchengine optimization(SEO)...Tuesday, June 4, 2013
85% of the links search usersclick on are organic - not paidTuesday, June 4, 2013
Which means thatgetting your site foundorganically is reallyimportantTuesday, June 4, 2013
Got links? On-page optimizationaccounts for only15% of SEOTuesday, June 4, 2013
How To Rank Well onSearch EnginesHave content so great and useful thatother sites will link to it and people willshare it ...
Measure EverythingThen, do moreof what works,and less of whatdoesn’t work.Tuesday, June 4, 2013
http://academy.hubspot.com/certificationEducate yourself. It’s free!Tuesday, June 4, 2013
ThankYou!• www.ArtilleryMarketing.com/IncomingPresentation & Survey:Tuesday, June 4, 2013
Photo Credits• http://www.flickr.com/photos/pagedooley/4757032987 (clouds)• http://www.flickr.com/photos/zabowski/3430603734...
Upcoming SlideShare
Loading in...5
×

What Your SBDC Clients Need to Know About Marketing Today to Succeed

1,647

Published on

A presentation by Douglas Burdett to the annual meeting of the Virginia Small Business Development Center.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,647
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "What Your SBDC Clients Need to Know About Marketing Today to Succeed"

  1. 1. WhatYour SBDC ClientsNeed to Know AboutMarketing Today toSucceedVirginia SBDC NetworkJune 5, 2013Douglas BurdettTuesday, June 4, 2013
  2. 2. Tuesday, June 4, 2013
  3. 3. If you only read onemarketing book,read this one.Tuesday, June 4, 2013
  4. 4. The marketing playbook is broken.The Marketing Playbook IsTuesday, June 4, 2013
  5. 5. ..The Marketing Playbook isBROKEN.Tuesday, June 4, 2013
  6. 6. Tuesday, June 4, 2013
  7. 7. Tuesday, June 4, 2013
  8. 8. This Is Not Our Parents World AnymoreTuesday, June 4, 2013
  9. 9. http://www.youtube.com/watch?v=TXD-Uqx6_WkTuesday, June 4, 2013
  10. 10. People hate being marketed toTuesday, June 4, 2013
  11. 11. People canavoid yourmarketingmessagesTuesday, June 4, 2013
  12. 12. People can research yourcompany or product withoutcontacting youTuesday, June 4, 2013
  13. 13. Now the buyer is in controlTuesday, June 4, 2013
  14. 14. But, there is a silver liningfor small business ownersTuesday, June 4, 2013
  15. 15. Marketing success nowhas more to do withthe size of your brain......than the size of your wallet.Tuesday, June 4, 2013
  16. 16. So what’s the secretto marketing success today?Tuesday, June 4, 2013
  17. 17. Think Like a Publisher!Tuesday, June 4, 2013
  18. 18. AlsoKnownAs...Tuesday, June 4, 2013
  19. 19. Tuesday, June 4, 2013
  20. 20. Tuesday, June 4, 2013
  21. 21. Tuesday, June 4, 2013
  22. 22. Tuesday, June 4, 2013
  23. 23. What’s the mostimportant marketingasset every businessneeds now?Tuesday, June 4, 2013
  24. 24. A solid onlinemarketing platformTuesday, June 4, 2013
  25. 25. Websites aren’t asexpensive as theyused to be.Tuesday, June 4, 2013
  26. 26. Less than$50/month*You can set up a hosted site*Includes hosting, plugins andemail serviceTuesday, June 4, 2013
  27. 27. Make sureyour siteis mobileTuesday, June 4, 2013
  28. 28. Tip: enter your URL for a free,comprehensive website analysisTuesday, June 4, 2013
  29. 29. Develop Buyer Personas(detailed profiles of yourideal consumers)Tuesday, June 4, 2013
  30. 30. [Video] David Meerman Scott on Buyer Personashttp://www.youtube.com/watch?v=9RvTszioAN4Tuesday, June 4, 2013
  31. 31. What words wouldyour prospects use todescribe the problemthey have that yourcompany can solve?Tuesday, June 4, 2013
  32. 32. Determine what long-tail keywords prospects usewhen searching for a solution that you provide.Tuesday, June 4, 2013
  33. 33. Find your keywords with this free tool:https://adwords.google.com/o/KeywordToolTuesday, June 4, 2013
  34. 34. And then blog aboutthose keywords.Tuesday, June 4, 2013
  35. 35. Blogging“No matter what,the very first pieceof social media realestate Id start withis a blog.”-Chris BroganTuesday, June 4, 2013
  36. 36. Blogging Tip• Make a list of the top 25 questions you getfrom prospective customers (or influencers)and write a blog post about each one.• Include relevant long-tail keywordsTuesday, June 4, 2013
  37. 37. Blogging BenefitsSource: HubSpot, 2013 SOIM ReportTuesday, June 4, 2013
  38. 38. Companies that blog get 55%more website traffic than thosethat don’t blog.Tuesday, June 4, 2013
  39. 39. Companies that blog get 70% moreleads than those that don’t blog.Tuesday, June 4, 2013
  40. 40. 57% of companies have acquireda customer through their blog.Tuesday, June 4, 2013
  41. 41. Once you have remarkablecontent, spread the wordwith social mediaTuesday, June 4, 2013
  42. 42. Social Media“Content is fire.Social media isgasoline.“-Jay BaerTuesday, June 4, 2013
  43. 43. CaptureEmailAddresses!Tuesday, June 4, 2013
  44. 44. DO NOT buy email lists!• Using lists that did not opt in to yourmarketing messages can tarnish your IPaddress and hinder your ability to send anyemail.• Spamming is illegal (CAN SPAM act)• Recipients will hate you.Tuesday, June 4, 2013
  45. 45. A word about searchengine optimization(SEO)...Tuesday, June 4, 2013
  46. 46. 85% of the links search usersclick on are organic - not paidTuesday, June 4, 2013
  47. 47. Which means thatgetting your site foundorganically is reallyimportantTuesday, June 4, 2013
  48. 48. Got links? On-page optimizationaccounts for only15% of SEOTuesday, June 4, 2013
  49. 49. How To Rank Well onSearch EnginesHave content so great and useful thatother sites will link to it and people willshare it on social mediaTuesday, June 4, 2013
  50. 50. Measure EverythingThen, do moreof what works,and less of whatdoesn’t work.Tuesday, June 4, 2013
  51. 51. http://academy.hubspot.com/certificationEducate yourself. It’s free!Tuesday, June 4, 2013
  52. 52. ThankYou!• www.ArtilleryMarketing.com/IncomingPresentation & Survey:Tuesday, June 4, 2013
  53. 53. Photo Credits• http://www.flickr.com/photos/pagedooley/4757032987 (clouds)• http://www.flickr.com/photos/zabowski/3430603734 (flipping the bird)• http://www.flickr.com/photos/danielavladimirova/4679740934 (shhh)• http://www.flickr.com/photos/markjsebastian/325820210 (internet research)• http://www.flickr.com/photos/antonjackson/6897860342 (wrestlers)• http://www.flickr.com/photos/malakhkelevra/4951863053/ (top secret)• http://www.flickr.com/photos/gagilas/6974761035 (typing)• http://www.flickr.com/photos/lincolnian/2341252716 (55)• http://www.flickr.com/photos/lincolnian/863664806 (70)• http://www.flickr.com/photos/big-ashb/7004347156 (57)• http://www.flickr.com/photos/erix/55243213 (speakers)• http://www.flickr.com/photos/therichbrooks/2600080329 (butterfly net)Tuesday, June 4, 2013
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×