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INBOUND MARKETING                             Service Disabled Veteran Owned Small Business Council                       ...
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
The New World Order               •    People hate being                    marketed to               •    People can incr...
Then What Can I Do?Tuesday, November 13, 2012
Tuesday, November 13, 2012
Think Like a PublisherTuesday, November 13, 2012
Tuesday, November 13, 2012
Outbound vs. Inbound                         Advertising      Blogging                         Direct Mail        SEO     ...
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
1. Get Found Online               • Keyword                 Research               • Persona                 Development  ...
1. Get Found Online               • Keyword                 Research               • Persona                 Development  ...
Persona DevelopmentTuesday, November 13, 2012
Website               • Easy to Navigate               • Professional                    Appearance               • Mobile...
Tuesday, November 13, 2012
Rand FishkinTuesday, November 13, 2012
Blogging             “No matter what,             the very first piece             of social media real             estate ...
Social Media                “Content is fire.                Social media is                gasoline. “                -Jay...
Tuesday, November 13, 2012
What Does Costco               Have in Common with                Inbound Marketing?Tuesday, November 13, 2012
2. Convert Visitors & Leads        • Offers        • Calls to Action        • Landing Pages        • Segment Leads        ...
2. Convert Visitors & Leads        • Offers        • Calls to Action        • Landing Pages        • Segment Leads        ...
Calls to ActionTuesday, November 13, 2012
Landing PagesTuesday, November 13, 2012
Segment LeadsTuesday, November 13, 2012
Lead               NurturingTuesday, November 13, 2012
Tuesday, November 13, 2012
3. Analyze & ImproveTuesday, November 13, 2012
Tuesday, November 13, 2012
Photo Credits               •    http://www.flickr.com/photos/zetson/3241975525               •    http://www.flickr.com/pho...
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Service Disabled Veteran Owned Small Business Council

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Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

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Transcript of "Service Disabled Veteran Owned Small Business Council"

  1. 1. INBOUND MARKETING Service Disabled Veteran Owned Small Business Council November 13, 2012Tuesday, November 13, 2012
  2. 2. Tuesday, November 13, 2012
  3. 3. Tuesday, November 13, 2012
  4. 4. Tuesday, November 13, 2012
  5. 5. The New World Order • People hate being marketed to • People can increasingly avoid marketing messages (new technologies) • People can research your product or service without contacting youTuesday, November 13, 2012
  6. 6. Then What Can I Do?Tuesday, November 13, 2012
  7. 7. Tuesday, November 13, 2012
  8. 8. Think Like a PublisherTuesday, November 13, 2012
  9. 9. Tuesday, November 13, 2012
  10. 10. Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social MediaTuesday, November 13, 2012
  11. 11. Tuesday, November 13, 2012
  12. 12. Tuesday, November 13, 2012
  13. 13. Tuesday, November 13, 2012
  14. 14. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaTuesday, November 13, 2012
  15. 15. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaTuesday, November 13, 2012
  16. 16. Persona DevelopmentTuesday, November 13, 2012
  17. 17. Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to UpdateTuesday, November 13, 2012
  18. 18. Tuesday, November 13, 2012
  19. 19. Rand FishkinTuesday, November 13, 2012
  20. 20. Blogging “No matter what, the very first piece of social media real estate Id start with is a blog.” -Chris BroganTuesday, November 13, 2012
  21. 21. Social Media “Content is fire. Social media is gasoline. “ -Jay BaerTuesday, November 13, 2012
  22. 22. Tuesday, November 13, 2012
  23. 23. What Does Costco Have in Common with Inbound Marketing?Tuesday, November 13, 2012
  24. 24. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingTuesday, November 13, 2012
  25. 25. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingTuesday, November 13, 2012
  26. 26. Calls to ActionTuesday, November 13, 2012
  27. 27. Landing PagesTuesday, November 13, 2012
  28. 28. Segment LeadsTuesday, November 13, 2012
  29. 29. Lead NurturingTuesday, November 13, 2012
  30. 30. Tuesday, November 13, 2012
  31. 31. 3. Analyze & ImproveTuesday, November 13, 2012
  32. 32. Tuesday, November 13, 2012
  33. 33. Photo Credits • http://www.flickr.com/photos/zetson/3241975525 • http://www.flickr.com/photos/bobaliciouslondon/4951912801 • http://www.flickr.com/photos/bneumann/3221486535 • http://www.flickr.com/photos/basykes/1003730351 • http://www.flickr.com/photos/jromero88/3918295996/ • http://www.flickr.com/photos/chrisdlugosz/3402959067/ • http://www.flickr.com/photos/adenocorticotropina/336295941/ • http://www.flickr.com/photos/brianholsclaw/572854948/ • http://www.flickr.com/photos/glasgows/164624699/ • http://www.flickr.com/photos/kriztofor/3724503239/Tuesday, November 13, 2012
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