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Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
Service Disabled Veteran Owned Small Business Council
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Service Disabled Veteran Owned Small Business Council

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Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

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  • 1. INBOUND MARKETING Service Disabled Veteran Owned Small Business Council November 13, 2012Tuesday, November 13, 2012
  • 2. Tuesday, November 13, 2012
  • 3. Tuesday, November 13, 2012
  • 4. Tuesday, November 13, 2012
  • 5. The New World Order • People hate being marketed to • People can increasingly avoid marketing messages (new technologies) • People can research your product or service without contacting youTuesday, November 13, 2012
  • 6. Then What Can I Do?Tuesday, November 13, 2012
  • 7. Tuesday, November 13, 2012
  • 8. Think Like a PublisherTuesday, November 13, 2012
  • 9. Tuesday, November 13, 2012
  • 10. Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social MediaTuesday, November 13, 2012
  • 11. Tuesday, November 13, 2012
  • 12. Tuesday, November 13, 2012
  • 13. Tuesday, November 13, 2012
  • 14. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaTuesday, November 13, 2012
  • 15. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaTuesday, November 13, 2012
  • 16. Persona DevelopmentTuesday, November 13, 2012
  • 17. Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to UpdateTuesday, November 13, 2012
  • 18. Tuesday, November 13, 2012
  • 19. Rand FishkinTuesday, November 13, 2012
  • 20. Blogging “No matter what, the very first piece of social media real estate Id start with is a blog.” -Chris BroganTuesday, November 13, 2012
  • 21. Social Media “Content is fire. Social media is gasoline. “ -Jay BaerTuesday, November 13, 2012
  • 22. Tuesday, November 13, 2012
  • 23. What Does Costco Have in Common with Inbound Marketing?Tuesday, November 13, 2012
  • 24. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingTuesday, November 13, 2012
  • 25. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingTuesday, November 13, 2012
  • 26. Calls to ActionTuesday, November 13, 2012
  • 27. Landing PagesTuesday, November 13, 2012
  • 28. Segment LeadsTuesday, November 13, 2012
  • 29. Lead NurturingTuesday, November 13, 2012
  • 30. Tuesday, November 13, 2012
  • 31. 3. Analyze & ImproveTuesday, November 13, 2012
  • 32. Tuesday, November 13, 2012
  • 33. Photo Credits • http://www.flickr.com/photos/zetson/3241975525 • http://www.flickr.com/photos/bobaliciouslondon/4951912801 • http://www.flickr.com/photos/bneumann/3221486535 • http://www.flickr.com/photos/basykes/1003730351 • http://www.flickr.com/photos/jromero88/3918295996/ • http://www.flickr.com/photos/chrisdlugosz/3402959067/ • http://www.flickr.com/photos/adenocorticotropina/336295941/ • http://www.flickr.com/photos/brianholsclaw/572854948/ • http://www.flickr.com/photos/glasgows/164624699/ • http://www.flickr.com/photos/kriztofor/3724503239/Tuesday, November 13, 2012

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