Service Disabled Veteran Owned Small Business Council
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Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

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  • 1. INBOUND MARKETING Service Disabled Veteran Owned Small Business Council November 13, 2012Tuesday, November 13, 2012
  • 2. Tuesday, November 13, 2012
  • 3. Tuesday, November 13, 2012
  • 4. Tuesday, November 13, 2012
  • 5. The New World Order • People hate being marketed to • People can increasingly avoid marketing messages (new technologies) • People can research your product or service without contacting youTuesday, November 13, 2012
  • 6. Then What Can I Do?Tuesday, November 13, 2012
  • 7. Tuesday, November 13, 2012
  • 8. Think Like a PublisherTuesday, November 13, 2012
  • 9. Tuesday, November 13, 2012
  • 10. Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social MediaTuesday, November 13, 2012
  • 11. Tuesday, November 13, 2012
  • 12. Tuesday, November 13, 2012
  • 13. Tuesday, November 13, 2012
  • 14. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaTuesday, November 13, 2012
  • 15. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaTuesday, November 13, 2012
  • 16. Persona DevelopmentTuesday, November 13, 2012
  • 17. Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to UpdateTuesday, November 13, 2012
  • 18. Tuesday, November 13, 2012
  • 19. Rand FishkinTuesday, November 13, 2012
  • 20. Blogging “No matter what, the very first piece of social media real estate Id start with is a blog.” -Chris BroganTuesday, November 13, 2012
  • 21. Social Media “Content is fire. Social media is gasoline. “ -Jay BaerTuesday, November 13, 2012
  • 22. Tuesday, November 13, 2012
  • 23. What Does Costco Have in Common with Inbound Marketing?Tuesday, November 13, 2012
  • 24. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingTuesday, November 13, 2012
  • 25. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingTuesday, November 13, 2012
  • 26. Calls to ActionTuesday, November 13, 2012
  • 27. Landing PagesTuesday, November 13, 2012
  • 28. Segment LeadsTuesday, November 13, 2012
  • 29. Lead NurturingTuesday, November 13, 2012
  • 30. Tuesday, November 13, 2012
  • 31. 3. Analyze & ImproveTuesday, November 13, 2012
  • 32. Tuesday, November 13, 2012
  • 33. Photo Credits • http://www.flickr.com/photos/zetson/3241975525 • http://www.flickr.com/photos/bobaliciouslondon/4951912801 • http://www.flickr.com/photos/bneumann/3221486535 • http://www.flickr.com/photos/basykes/1003730351 • http://www.flickr.com/photos/jromero88/3918295996/ • http://www.flickr.com/photos/chrisdlugosz/3402959067/ • http://www.flickr.com/photos/adenocorticotropina/336295941/ • http://www.flickr.com/photos/brianholsclaw/572854948/ • http://www.flickr.com/photos/glasgows/164624699/ • http://www.flickr.com/photos/kriztofor/3724503239/Tuesday, November 13, 2012