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Service Disabled Veteran Owned Small Business Council
 

Service Disabled Veteran Owned Small Business Council

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Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

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    Service Disabled Veteran Owned Small Business Council Service Disabled Veteran Owned Small Business Council Presentation Transcript

    • INBOUND MARKETING Service Disabled Veteran Owned Small Business Council November 13, 2012Tuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • The New World Order • People hate being marketed to • People can increasingly avoid marketing messages (new technologies) • People can research your product or service without contacting youTuesday, November 13, 2012
    • Then What Can I Do?Tuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • Think Like a PublisherTuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social MediaTuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaTuesday, November 13, 2012
    • 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaTuesday, November 13, 2012
    • Persona DevelopmentTuesday, November 13, 2012
    • Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to UpdateTuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • Rand FishkinTuesday, November 13, 2012
    • Blogging “No matter what, the very first piece of social media real estate Id start with is a blog.” -Chris BroganTuesday, November 13, 2012
    • Social Media “Content is fire. Social media is gasoline. “ -Jay BaerTuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • What Does Costco Have in Common with Inbound Marketing?Tuesday, November 13, 2012
    • 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingTuesday, November 13, 2012
    • 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingTuesday, November 13, 2012
    • Calls to ActionTuesday, November 13, 2012
    • Landing PagesTuesday, November 13, 2012
    • Segment LeadsTuesday, November 13, 2012
    • Lead NurturingTuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • 3. Analyze & ImproveTuesday, November 13, 2012
    • Tuesday, November 13, 2012
    • Photo Credits • http://www.flickr.com/photos/zetson/3241975525 • http://www.flickr.com/photos/bobaliciouslondon/4951912801 • http://www.flickr.com/photos/bneumann/3221486535 • http://www.flickr.com/photos/basykes/1003730351 • http://www.flickr.com/photos/jromero88/3918295996/ • http://www.flickr.com/photos/chrisdlugosz/3402959067/ • http://www.flickr.com/photos/adenocorticotropina/336295941/ • http://www.flickr.com/photos/brianholsclaw/572854948/ • http://www.flickr.com/photos/glasgows/164624699/ • http://www.flickr.com/photos/kriztofor/3724503239/Tuesday, November 13, 2012