Noob Guide to Online Marketing
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Noob Guide to Online Marketing

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A 6-Month Course to Take Anyone From Marketing Zero to Hero

A 6-Month Course to Take Anyone From Marketing Zero to Hero

More in: Business
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  • 1. !! ! ! ! ! ! "#$%&()*!+,--!./0#1/2342#5 6&**3/!7!839(/38!0%!:;!<=&8/3&! ! >;3=93!?33;!?&33!*#!9)=&3!*)9!8#2153/*!@*)!=/%#/3!@)#!5()*!?/8!*!193?1;4 :&!93/8!*)35!*#!*)3!/##0!(183!;=/8/(!$=(3!*#!(3*!*)3&!#@/!2#$%4!!!!!!!
  •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
  • 3. !!I*!*=F39!=!;#*!#?!@#&F!K!=;*)#1()!/#*!=9!512)!=9!@&*/(!=;;!*)9!K!9#!/#!@)//(!$;3=934!I/!#&83&!*#!03!9122399?1;!%#1!)=M3!*#!$;=/!?#&!*)3!;#/(!)=1;4!Z3=8!*R!=09#&0!*!=/8!$1*!*!/*#!$&=2*234![;9#!2$<$<$2!,&!4*6$!1!9#&),!&),!&.!"M*,,$2!O)9*.4!,#$!#19#,14!P.&&<123$,*.4Q!19!7&)!@2&42$99!*)&#1()!%#1&!5=&F3*/(!5=&=*)#/!Q=/8!N#/!*)3!892199#/!@*)!#*)3&!/##09T4!R1.+*.4!L14$9!19!0123$,*.4!(/)$C#1H;;!/#*23!)#@!;=/8/(!$=(39!)=M3!033/!$#9*#/38!/!*)3!@)33;!=9!@)=*!I!2=;;!*)3!O5=&F3*/(!(;13P!*)=*!)#;89!%#1&!=2*M*39!*#(3*)3&4!U)3%!9*!/!*)3!588;3!#?!5=/%!5=&F3*/(!=/8!9=;39!?1//3;9!=/8!8#!=!(&3=*!N#0!#?!?#219/(!%#1&!219*#53&9!#/!@)=*!*)3%!9)#1;8!03!8#/(4!C#1!8#/H*!=;@=%9!/338!*)35!Q-+],!*=9F9!)3&3!2=;;!#/!*)35TR!01*!@)3/!%#1!8#!*)3%!2=/!5=F3!=!0(!8??3&3/23!/!*)3!%#1&!2#/M3&9#/!$3&?#&5=/234!I!2#M3&38!*)3!&3=9#//(!=/8!$1&$#93!#?!;=/8/(!$=(39!/!=/!3=&;3&!(139*!$#9*!2=;;38!OU)3!-+K^*3$!L=/8/(!>=(3!Z3)=0!>&#(&=5P!9#!I!@#/H*!83;M3!/*#!*)=*!=(=/R!/9*3=8!IH;;!N19*!$#/*!#1*!@)3&3R!@)3/!=/8!)#@!%#1!9)#1;8!03!19/(!*)354!!
  • 4. !L12,!GS!"#$!T#$$/!&;!0123$,*.4!_!#?!*)3!2#&3!2#5$#/3/*9!#?!=/!I/*3&/3*!5=&F3*/(!9*&=*3(%!=&3!2#M3&38!)3&34!IH;;!(M3!%#1!=!0&3?!#M3&M3@!#?!3=2)!=/8!@)%!*H9!5$#&*=/*4!?9!1.!1/,$2.1,*6$!,&!;&//&M*.4!,#$!U8<&.,#!A&)29$!7&)!A1.!,1A3/$!$1A#!&;!,#$9$!A#1..$/9!19!*.!*.+$@$.+$.,!,21A3!6*1!,#$!,193!.)<$2!/*9,9!$/&ME! !
  • 5. !V&A*1/!<$+*1!<123$,*.4!OV00QU)3!/3@!8=&;/(!#?!*)3!5=&F3*/(!2#551/*%!9*;;!(3*9!(&150;39!?&#5!*)3!#;8K92)##;3&94!I(/#&3!*)35!?#&!*)3%!F/#@!/#*!@)=*!*)3%!9=%4!^``!9!=!5=99M3!*#$2R!9#!?#&!*)3!/##0!(183!@3H;;!?#219!#/!=!?3@!F3%!$;=*?#&59W!U@**3&R!D=230##FR!L/F38I/4![/8!=!?3@!F3%!9*&=*3(39W!83M3;#$/(!=!9*%;3!=/8!)#@!*#!2#/M3&*!%#1&!9#2=;!*&=??24!!a-!K!";=5!%#1&!0&=/8a+!K!^3*!1$!%#1&!U@**3&!=22#1/*ab!K!A=M3!9#53*)/(!*#!9=%!K!83?/3!%#1&!9*%;3a-J!K!G1;8!=!?#;;#@/(!#/!U@**3&a+b!K!U53!%#1&!*@33*9ab,!K!"&3=*3!=!2#/M3&9#/!#&3/*38!D=230##F!?=/!$=(3ab-!K!"#//32*!%#1&!0;#(!*#!D=230##Fab+!K!^338!9#53!?=230##F!?=/9abc!K!^*=&*!/3*@#&F/(!#/!L/F38I/ad]!K!^*=%!/!*)3!2#/M3&9=*#/W!L3=M3!U@**3&!*=09!#$3/!?#&!e;M3e!9#2=;!/*3&=2*#/adJ!K!"&3=*3!=!9#2=;!538=!2#/*39*!$=(3!@*)!M&=;!?3=*1&39!5<1*/!<123$,*.4f5=;!2=/!03!*#1()!=/8!1/?#&(M/(!2#5$=&38!*#!#*)3&!#/;/3!538159!Q#/23!%#1!)*!93/8!%#1&!5399=(3!9!2#55**38!*#!*)3!3*)3&R!/3M3&!*#!03!1/8#/3!K!3V23$*!*)&#1()!*)3!193!#?!*)3!=$#;#(3*2!OI!92&3@38!1$P!?#;;#@K1$!35=;4!I/9*3=8!#?!*=;F/(!=0#1*!@&*/(!35=;9R!IH;;!?#219!%#1&!/##0!3V$3&3/23!#/!2##;3&!2#/23$*9!;F3!8&$!2=5$=(/9!K!@)2)!2=/!5=F3!*)3!8??3&3/23!03*@33/!=/!=2*M3;%!3/(=(38!=183/23!=/8!=!;3(#/!#?!$&#9$32*9!@)#HM3!?#&(#**3/!@)=*!%#1!8#4!ad!K!")##93!=/!#/;/3!35=;!$&#M83&a]!K!"&3=*3!=!0&=/838!35=;!*35$;=*3a-g!K!^3*!1$!=!8&$!2=5$=(/!?#&!=2X19*#/R!3812=*#/!7!&3*3/*#/a+d!K!^3(53/*!=/8!2&3=*3!;9*9ad,!K![G!*39*!%#1&!35=;9!R$1+!($.$21,*&.A#@!2/!%#1!8#!35=;!5=&F3*/(!?!%#1!)=M3!/#!#/3!*#!35=;B!U)=*H9!@)3&3!;3=8!(3/!2#539!/4!63H;;!892199!53*)#89!?#&!01;8/(!1$!%#1&!35=;!;9*9!0%!@&*/(!3G##FH9R!$&393/*/(!@30/=&9!=/8!95$;%!0%!=9F/(!$3#$;3!*#!?#;;#@!%#1&!0;#(4!aJ!K!^3*!1$!=!D33801&/3&!=22#1/*!*#!2=$*1&3!7!*&=2F!Z^^!&3=83&9ag!K!<=*)3&!35=;9!?#&!=!$&#812*!;=1/2)a+]!K![/9@3&!X139*#/9!#/!L/F38I/!7!h1#&=abb!K!<M3!9#53*)/(!=@=%!/!3V2)=/(3!?#&!219*#53&!8=*=!
  • 6. !-241.*A!9$12A#!<123$,*.4I!)=M3!*#!*&3=8!2=&3?1;;%!)3&3!=9!*)3!^f:5#i!2#551/*%!9!$&#0=0;%!*)3!5#9*!3/(=(38!=/8!F/#@;38(3=0;3!^f:!2&#@8!#/!*)3!$;=/3*!Q%39!IH5!912F/(!1$T4!A3&3!I!2#M3&!9#53!#?!*)3!*32)/X139!*)=*!IHM3!1938!*#!03!9122399?1;!=*!5=/=(/(!5%!#&(=/2!93=&2)!=/8!01;8!=!/=*1&=;!32#9%9*35!*#!3/2#1&=(3!;/F!01;8/(!91223994!!a_!K!^3*!1$!<##(;3!6305=9*3&!U##;9ac!K!Z393=&2)!=/8!83?/3!%#1&!2#&3!#&(=/2!93=&2)!F3%@#&89a-_!K![&2)*32*!%#1&!0;#(!?#&!93=&2)!K!2)##93!*=&(3*38!2=*3(#&39a-c!K!.93!^f:5#i!2=5$=(/9!*#!*&=2F!%#1&!93=&2)!$&#(&399ad-!K!L/F!01;8/(!W&.6$29*&.!21,$!&@,*<*X1,*&.!OWY-QU)/F!#?!]!;=/39!#?!*&=??2!8&M/(!=2&#99!=!0&8(34!U)9!9!%#1&!/0#1/8!*&=??2!Q#?*3/!$=8!?#&T!@=/*/(!*#!2&#99!0#1/8=&39!N19*!*#!&3=2)!%#14!I?!%#1&!/*3/838!839*/=*#/!$=(3!9/H*!#$*5i38!?#&!*)3&!9$32?2!/3389!=/8!839&39R!%#1!5=%!=9!@3;;!F/#2F!+!;=/39!#1*!#?!*)3!0&8(3!=/8!;3*!*)35!?=;;!/*#!*)3!&M3&4!I/!#*)3&!@#&89R!%#1H&3!*)&#@/(!(##8!5#/3%!=?*3&!0=84!"Z:!9!=;;!=0#1*!5=F/(!91&3!*)3!#*)3&!983!#?!*)3!0&8(3!;3=89!*#!#$*5i3M;;3R!@)3&3!Q512)!*#!*)3!*33/=(3&9!2)=(&/T!*)3&3H9!#/;%!#/3!*)/(!*#!8#R!01*!%#1HM3!5=83!*!&3=;;%!#0M#19!)#@!*#!8#!*)=*!#/3!*)/(4!!!a+J!K![!9/(;3!$1&$#93!=/8!"U[!?#&!3M3&%!$=(3abd!K!Z=*3!%#1&!$=(39!@*)!*)3!2#/M3&9#/!92#&32=&8ad+!K![G!*39*!%#1&!;=/8/(!$=(39adb!K!U&%!=!]!932#/8!*39*adg!K!L3=&/!?&#5!%#1&!193&9!19/(!?3380=2F!@8(3*9!7!;M3!2)=*ad_!K!^3(53/*!/0#1/8!*&=??2!9#1&239!?.1/7,*A9U)3&3H9!=!&3=9#/!=/=;%*29!9!&3$&393/*38!0%!(&3%!/!*)3!@)33;4!I*H9!81;;4!./*;!%#1!(3*!*!&()*!*)=*!94![/=;%*29!2#/*=/!9#!512)!)883/!=@39#53/399R!*)=*!@)3/!%#1!(3*!*!)##F38!1$!3M3&%*)/(!3;93!032#539!512)!3=93&!K!/2;18/(!(3**/(!01%K/!?&#5!5=/=(353/*!*#!8#!O?=/2%K$=/*9P!*)/(9!;F3!"Z:!=0#M34!a-,!K!^3*!1$!=!<##(;3![/=;%*29!=22#1/*a--!K!f9*=0;9)!2#/M3&9#/!(#=;9!=/8!?1//3;9a-+!K![//#*=*3!5$#&*=/*!3M3/*9!/!<##(;3![/=;%*29a+,!K![88!219*#5!&3$#&*9!*#!%#1&!<##(;3![/=;%*29!8=9)0#=&8ab]!K!E92#M3&!1/83&K$3&?#&5/(!=&3=9!#?!%#1&!9*3
  • 7. !W&.,$.,!<123$,*.4"#/*3/*!9/H*!F/(!=/%5#&3!K!*H9!5#&3!;F3!*)3!35$3&#&4!"#/*3/*!9!*)3!9*=&*R!588;3!=/8!3/8!#?!%#1&!#/;/3!5=&F3*/(!9*#&%!=/8!9!2&*2=;!*#!M&*1=;;%!3M3&%*)/(!%#1!8#4!G%!*)3!3/8!#?!*)9!2#1&93!%#1H;;!03!@&*/(!#/!%#1&!2#&$#&=*3!0;#(R!(139*!0;#((/(R!@&*/(!3G##F9R!(3**/(!%#1&!$10;9)/(!92)381;3!#&(=/i38!@*)!=/!38*#&=;!2=;3/8=&!=/8!3M3/!=**35$*/(!*)3!5()*%!/?#(&=$)24!!a-b!K!^*=&*!=!2#&$#&=*3!0;#(!7!(M3!%#1&!F/#@;38(3!=@=%!?#&!?&33a-d!K!^105*!%#1&!2#/*3/*!*#!9#2=;!)109a-]!K!G##F5=&F!%#1&!2#/*3/*!#/!83;2#19a+-!K!^3*!1$!=/!38*#&=;!2=;3/8=&a++!K!f/=0;3!9#2=;!9)=&/(!532)=/959a+g!K!6&*3!=/!30##FabJ!K!6&*3!(139*!$#9*9!?#&!#*)3&!0;#(9add!K!6&*3!=0#1*!#*)3&9!*#!01;8!&3;=*#/9)$9adc!K!"&3=*3!=/!/?#(&=$)2!L1*+!9$12A#!<123$,*.4!O@178@$28A/*A3!&2!LLWQ>>"!9!*)3!a-!?=9*39*!@=%!*#!(3*!/9*=/*!*&=??2!*#!%#1&!9*3!K!ID!%#1!8#!*!&()*!=/8!8#!*!@3;;4!U)=*H9!@)%!I!@=*!1/*;!5#/*)!b!*#!/*&#8123!*4!>>"!9!)=&84!6)2)!9!@)%!*)3!5=N#&*%!#?!<##(;3H9![86#&89!193&9!(#!019*!#/!*)3&!?&33!j-,,!M#12)3&!@*)!/#*)/(!01*!=!9#1&!*=9*3!/!*)3&!5#1*)94!IH;;!(M3!%#1!9#53!*$9!#/!8#/(!*!&()*!=/8!=!0=2F!1$!$;=/!?#&!;3**/(!*)3!3V$3&*9!*=F3!#M3&!?!%#1!2=/H*!?(1&3!*!#1*4!a+_!K!"&3=*3!=!<##(;3![86#&89!=22#1/*a+c!K!^3/8!*&=??2!*#!;=/8/(!$=(39!K!/#*!%#1&!)#53$=(3kabg!K!:/3!;=/8/(!$=(3!$3&!=8!(&#1$ab_!K!I5$&#M3!5399=(3!5=*2)!?#&!=!)()!X1=;*%!92#&3a],!K!<3*!9#53!)3;$!?&#5!=!>>"!3V$3&*
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