• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
INBOUND MARKETING for Fundraising
 

INBOUND MARKETING for Fundraising

on

  • 1,305 views

Inbound Marketing presentation made to Association of Fundraising Professionals, Hampton Roads Chapter, Norfolk, VA on September 18, 2012 by Douglas Burdett, Principal, Artillery.

Inbound Marketing presentation made to Association of Fundraising Professionals, Hampton Roads Chapter, Norfolk, VA on September 18, 2012 by Douglas Burdett, Principal, Artillery.

Statistics

Views

Total Views
1,305
Views on SlideShare
1,304
Embed Views
1

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 1

https://si0.twimg.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    INBOUND MARKETING for Fundraising INBOUND MARKETING for Fundraising Presentation Transcript

    • INBOUND MARKETING Association of Fund Raising Professionals, Hampton Roads Chapter September 18, 2012
    • Fundraisers: I Feel Your Pain
    • "The irony is that while there have neverbeen more ways to reach consumers, itsnever been harder to connect withconsumers.”
    • Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social Media
    • 1. Get Found Online• Keyword Research• Persona Development• Website• SEO• Blogging• Social Media
    • Persona Development
    • Website• Easy to Navigate• Professional Appearance• Mobile Ready• Search Engine Friendly• Easy to Update
    • Rand Fishkin
    • Think Like a Publisher
    • Blogging“No matter what,the very first pieceof social media realestate Id start withis a blog.”-Chris Brogan
    • Social Media“Content is fire.Social media isgasoline. “-Jay Baer
    • 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead Nurturing
    • Calls to Action
    • Calls to Action
    • Landing Pages
    • Segment Leads
    • Lead Nurturing
    • 3. Analyze & Improve
    • www.InboundMarketing.com
    • Photo Credits• http://www.flickr.com/photos/jromero88/3918295996/• http://www.flickr.com/photos/chrisdlugosz/3402959067/• http://www.flickr.com/photos/adenocorticotropina/ 336295941/• http://www.flickr.com/photos/brianholsclaw/572854948/• http://www.flickr.com/photos/glasgows/164624699/• http://www.flickr.com/photos/kriztofor/3724503239/