INBOUND MARKETING for Fundraising

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Inbound Marketing presentation made to Association of Fundraising Professionals, Hampton Roads Chapter, Norfolk, VA on September 18, 2012 by Douglas Burdett, Principal, Artillery. …

Inbound Marketing presentation made to Association of Fundraising Professionals, Hampton Roads Chapter, Norfolk, VA on September 18, 2012 by Douglas Burdett, Principal, Artillery.

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  • 1. INBOUND MARKETING Association of Fund Raising Professionals, Hampton Roads Chapter September 18, 2012
  • 2. Fundraisers: I Feel Your Pain
  • 3. "The irony is that while there have neverbeen more ways to reach consumers, itsnever been harder to connect withconsumers.”
  • 4. Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social Media
  • 5. 1. Get Found Online• Keyword Research• Persona Development• Website• SEO• Blogging• Social Media
  • 6. Persona Development
  • 7. Website• Easy to Navigate• Professional Appearance• Mobile Ready• Search Engine Friendly• Easy to Update
  • 8. Rand Fishkin
  • 9. Think Like a Publisher
  • 10. Blogging“No matter what,the very first pieceof social media realestate Id start withis a blog.”-Chris Brogan
  • 11. Social Media“Content is fire.Social media isgasoline. “-Jay Baer
  • 12. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead Nurturing
  • 13. Calls to Action
  • 14. Calls to Action
  • 15. Landing Pages
  • 16. Segment Leads
  • 17. Lead Nurturing
  • 18. 3. Analyze & Improve
  • 19. www.InboundMarketing.com
  • 20. Photo Credits• http://www.flickr.com/photos/jromero88/3918295996/• http://www.flickr.com/photos/chrisdlugosz/3402959067/• http://www.flickr.com/photos/adenocorticotropina/ 336295941/• http://www.flickr.com/photos/brianholsclaw/572854948/• http://www.flickr.com/photos/glasgows/164624699/• http://www.flickr.com/photos/kriztofor/3724503239/