How to Stop Wasting Money on Traditional Marketing and Reach Your Buyers Directly

  • 2,058 views
Uploaded on

Presentation to United States Naval Academy Alumni Association, Hampton Roads Chapter, September 11, 2013 …

Presentation to United States Naval Academy Alumni Association, Hampton Roads Chapter, September 11, 2013

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,058
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How to Stop Wasting Money on Traditional Marketing and ReachYour Buyers Directly United States Naval Academy Alumni Association Hampton Roads Chapter September 11, 2013 Tuesday, September 10, 2013
  • 2. Tuesday, September 10, 2013
  • 3. Tuesday, September 10, 2013
  • 4. If you only read one marketing book, read this one. Tuesday, September 10, 2013
  • 5. The marketing playbook is broken. The Marketing Playbook Is Tuesday, September 10, 2013
  • 6. ..The Marketing Playbook is BROKEN. Tuesday, September 10, 2013
  • 7. Tuesday, September 10, 2013
  • 8. Tuesday, September 10, 2013
  • 9. Source: Bureau of Labor Statistics Tuesday, September 10, 2013
  • 10. This Is Not Our Parents World Anymore Tuesday, September 10, 2013
  • 11. http://www.youtube.com/watch?v=TXD-Uqx6_Wk Tuesday, September 10, 2013
  • 12. People hate being marketed to Tuesday, September 10, 2013
  • 13. People can avoid your marketing messages Tuesday, September 10, 2013
  • 14. People can research your company or product without contacting you Tuesday, September 10, 2013
  • 15. n = 1,460 Source: Corporate Executive Board Now, buyers are at least 57% through buying process before they FIRST contact the seller Customer Due Diligence Begins Customer’s First Contact with Supplier Customer Purchase Decision Through this period customers have largely decided on their needs, leaving suppliers to compete on price. 57% Complete Tuesday, September 10, 2013
  • 16. Now the buyer is in control Tuesday, September 10, 2013
  • 17. But, there is a silver lining Tuesday, September 10, 2013
  • 18. Marketing success now has more to do with the size of your brain... ...than the size of your wallet. Tuesday, September 10, 2013
  • 19. So what’s the secret to marketing success today? Tuesday, September 10, 2013
  • 20. Think Like a Publisher Tuesday, September 10, 2013
  • 21. Tuesday, September 10, 2013
  • 22. Tuesday, September 10, 2013
  • 23. Tuesday, September 10, 2013
  • 24. Also Known As... Tuesday, September 10, 2013
  • 25. Tuesday, September 10, 2013
  • 26. Tuesday, September 10, 2013
  • 27. Tuesday, September 10, 2013
  • 28. If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. ~Guy Kawasaki Tuesday, September 10, 2013
  • 29. Inbound Marketing Methodology Tuesday, September 10, 2013
  • 30. Blogging “No matter what, the very first piece of social media real estate I'd start with is a blog.” -Chris Brogan Tuesday, September 10, 2013
  • 31. Companies that blog get 55% more website traffic than those that don’t blog. Tuesday, September 10, 2013
  • 32. Companies that blog get 70% more leads than those that don’t blog. Tuesday, September 10, 2013
  • 33. 57% of companies have acquired a customer through their blog. Tuesday, September 10, 2013
  • 34. Once you have remarkable content, spread the word with social media Tuesday, September 10, 2013
  • 35. Social Media “Content is fire. Social media is gasoline.“ -Jay Baer Tuesday, September 10, 2013
  • 36. Niche Blog Example Tuesday, September 10, 2013
  • 37. Tuesday, September 10, 2013
  • 38. Tuesday, September 10, 2013
  • 39. Tuesday, September 10, 2013
  • 40. Tuesday, September 10, 2013
  • 41. ThankYou! • www.ArtilleryMarketing.com/Incoming Presentation & Survey: Tuesday, September 10, 2013
  • 42. Photo Credits • http://www.flickr.com/photos/pagedooley/4757032987 (clouds) • http://www.flickr.com/photos/adactio/2802920748/ (mute button) • http://www.flickr.com/photos/markjsebastian/325820210 (internet research) • http://www.flickr.com/photos/antonjackson/6897860342 (wrestlers) • http://www.flickr.com/photos/malakhkelevra/4951863053/ (top secret) • http://www.flickr.com/photos/lincolnian/2341252716 (55) • http://www.flickr.com/photos/lincolnian/863664806 (70) • http://www.flickr.com/photos/big-ashb/7004347156 (57) • http://www.flickr.com/photos/erix/55243213 (speakers) Tuesday, September 10, 2013