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How To Create Marketing            That People Love                              Kiwanis Club of Norfolk                  ...
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
The marketing playbook is broken.The Marketing Playbook IsThursday, February 14, 2013
.The Marketing Playbook is  BROKEN.Thursday, February 14, 2013
This Is Not Our Parents World AnymoreThursday, February 14, 2013
People hate being marketed toThursday, February 14, 2013
People can avoid your marketing messagesThursday, February 14, 2013
People can research your                              company or product without                                     conta...
Now the buyer is in controlThursday, February 14, 2013
Gary Vaynerchuk         “Marketing          just got           hard.”              Inbound 2012, BostonThursday, February ...
Thursday, February 14, 2013
What Can I Do?Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Inbound marketing in a nutshell                              1. Get found online          3. Analyze &                    ...
1. Get Found Online                • Keyword                  Research                • Persona                  Developme...
1. Get Found Online                • Keyword                  Research                • Persona                  Developme...
Persona   Development            • Beyond                  demographics            • Their goals,                  desires...
Website                • Easy to Navigate                • Professional                     Appearance                • Mo...
Thursday, February 14, 2013
85% of the links search users              click on are organic - not paidThursday, February 14, 2013
Got links? On-page optimization              accounts for only15% of SEOThursday, February 14, 2013
Blogging              “No matter what,              the very first piece              of social media real              est...
Social Media          “Content is fire.          Social media is          gasoline. “          -Jay Baer          Co-Author...
Inbound marketing in a nutshell                              1. Get found online          3. Analyze &                    ...
What Does Costco                Have in Common with                 Inbound Marketing?Thursday, February 14, 2013
2. Convert Visitors & Leads        • Offers        • Calls to Action        • Landing Pages        • Segment Leads        ...
2. Convert Visitors & Leads        • Offers        • Calls to Action        • Landing Pages        • Segment Leads        ...
Calls to ActionThursday, February 14, 2013
Landing PagesThursday, February 14, 2013
Segment LeadsThursday, February 14, 2013
Lead                NurturingThursday, February 14, 2013
Inbound marketing in a nutshell                              1. Get found online          3. Analyze &                    ...
3. Analyze & ImproveThursday, February 14, 2013
www.InboundMarketing.comThursday, February 14, 2013
Thank You!                Presentation & Survey:                • www.ArtilleryMarketing.com/IncomingThursday, February 14...
Photo Credits                •     http://www.flickr.com/photos/zetson/3241975525 (worried guy)                •     http:/...
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How To Create Marketing That People Love

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Presentation to Norfolk Kiwanis Club, Valentine's Day 2013

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Transcript of "How To Create Marketing That People Love"

  1. 1. How To Create Marketing That People Love Kiwanis Club of Norfolk February 14, 2013 Douglas BurdettThursday, February 14, 2013
  2. 2. Thursday, February 14, 2013
  3. 3. Thursday, February 14, 2013
  4. 4. Thursday, February 14, 2013
  5. 5. The marketing playbook is broken.The Marketing Playbook IsThursday, February 14, 2013
  6. 6. .The Marketing Playbook is BROKEN.Thursday, February 14, 2013
  7. 7. This Is Not Our Parents World AnymoreThursday, February 14, 2013
  8. 8. People hate being marketed toThursday, February 14, 2013
  9. 9. People can avoid your marketing messagesThursday, February 14, 2013
  10. 10. People can research your company or product without contacting youThursday, February 14, 2013
  11. 11. Now the buyer is in controlThursday, February 14, 2013
  12. 12. Gary Vaynerchuk “Marketing just got hard.” Inbound 2012, BostonThursday, February 14, 2013
  13. 13. Thursday, February 14, 2013
  14. 14. What Can I Do?Thursday, February 14, 2013
  15. 15. Thursday, February 14, 2013
  16. 16. Thursday, February 14, 2013
  17. 17. Thursday, February 14, 2013
  18. 18. Thursday, February 14, 2013
  19. 19. Thursday, February 14, 2013
  20. 20. Thursday, February 14, 2013
  21. 21. Thursday, February 14, 2013
  22. 22. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, February 14, 2013
  23. 23. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, February 14, 2013
  24. 24. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, February 14, 2013
  25. 25. Persona Development • Beyond demographics • Their goals, desires, and limitations • Identify their content needsThursday, February 14, 2013
  26. 26. Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to UpdateThursday, February 14, 2013
  27. 27. Thursday, February 14, 2013
  28. 28. 85% of the links search users click on are organic - not paidThursday, February 14, 2013
  29. 29. Got links? On-page optimization accounts for only15% of SEOThursday, February 14, 2013
  30. 30. Blogging “No matter what, the very first piece of social media real estate Id start with is a blog.” -Chris Brogan Author of “Trust Agents”Thursday, February 14, 2013
  31. 31. Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now RevolutionThursday, February 14, 2013
  32. 32. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, February 14, 2013
  33. 33. What Does Costco Have in Common with Inbound Marketing?Thursday, February 14, 2013
  34. 34. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, February 14, 2013
  35. 35. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, February 14, 2013
  36. 36. Calls to ActionThursday, February 14, 2013
  37. 37. Landing PagesThursday, February 14, 2013
  38. 38. Segment LeadsThursday, February 14, 2013
  39. 39. Lead NurturingThursday, February 14, 2013
  40. 40. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, February 14, 2013
  41. 41. 3. Analyze & ImproveThursday, February 14, 2013
  42. 42. www.InboundMarketing.comThursday, February 14, 2013
  43. 43. Thank You! Presentation & Survey: • www.ArtilleryMarketing.com/IncomingThursday, February 14, 2013
  44. 44. Photo Credits • http://www.flickr.com/photos/zetson/3241975525 (worried guy) • http://www.flickr.com/photos/wespeck/4509153959 (wooden figure) • http://www.flickr.com/photos/zabowski/3430603734 (flipping the bird) • http://www.flickr.com/photos/danielavladimirova/4679740934 (shhh) • http://www.flickr.com/photos/markjsebastian/325820210 (internet research) • http://www.flickr.com/photos/antonjackson/6897860342 (wrestlers) • http://www.flickr.com/photos/edans/883587915 (walnut) • http://www.flickr.com/photos/basykes/1003730351 (Costco ladies) • http://www.flickr.com/photos/jromero88/3918295996/ (toothpicks) • http://www.flickr.com/photos/chrisdlugosz/3402959067/ (website) • http://www.flickr.com/photos/glasgows/164624699/ (big funnel) • http://www.flickr.com/photos/kriztofor/3724503239/ (watering can)Thursday, February 14, 2013
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