How To Create Marketing That People Love
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How To Create Marketing That People Love

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Presentation to Norfolk Kiwanis Club, Valentine's Day 2013

Presentation to Norfolk Kiwanis Club, Valentine's Day 2013

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How To Create Marketing That People Love Presentation Transcript

  • 1. How To Create Marketing That People Love Kiwanis Club of Norfolk February 14, 2013 Douglas BurdettThursday, February 14, 2013
  • 2. Thursday, February 14, 2013
  • 3. Thursday, February 14, 2013
  • 4. Thursday, February 14, 2013
  • 5. The marketing playbook is broken.The Marketing Playbook IsThursday, February 14, 2013
  • 6. .The Marketing Playbook is BROKEN.Thursday, February 14, 2013
  • 7. This Is Not Our Parents World AnymoreThursday, February 14, 2013
  • 8. People hate being marketed toThursday, February 14, 2013
  • 9. People can avoid your marketing messagesThursday, February 14, 2013
  • 10. People can research your company or product without contacting youThursday, February 14, 2013
  • 11. Now the buyer is in controlThursday, February 14, 2013
  • 12. Gary Vaynerchuk “Marketing just got hard.” Inbound 2012, BostonThursday, February 14, 2013
  • 13. Thursday, February 14, 2013
  • 14. What Can I Do?Thursday, February 14, 2013
  • 15. Thursday, February 14, 2013
  • 16. Thursday, February 14, 2013
  • 17. Thursday, February 14, 2013
  • 18. Thursday, February 14, 2013
  • 19. Thursday, February 14, 2013
  • 20. Thursday, February 14, 2013
  • 21. Thursday, February 14, 2013
  • 22. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, February 14, 2013
  • 23. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, February 14, 2013
  • 24. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, February 14, 2013
  • 25. Persona Development • Beyond demographics • Their goals, desires, and limitations • Identify their content needsThursday, February 14, 2013
  • 26. Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to UpdateThursday, February 14, 2013
  • 27. Thursday, February 14, 2013
  • 28. 85% of the links search users click on are organic - not paidThursday, February 14, 2013
  • 29. Got links? On-page optimization accounts for only15% of SEOThursday, February 14, 2013
  • 30. Blogging “No matter what, the very first piece of social media real estate Id start with is a blog.” -Chris Brogan Author of “Trust Agents”Thursday, February 14, 2013
  • 31. Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now RevolutionThursday, February 14, 2013
  • 32. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, February 14, 2013
  • 33. What Does Costco Have in Common with Inbound Marketing?Thursday, February 14, 2013
  • 34. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, February 14, 2013
  • 35. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, February 14, 2013
  • 36. Calls to ActionThursday, February 14, 2013
  • 37. Landing PagesThursday, February 14, 2013
  • 38. Segment LeadsThursday, February 14, 2013
  • 39. Lead NurturingThursday, February 14, 2013
  • 40. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, February 14, 2013
  • 41. 3. Analyze & ImproveThursday, February 14, 2013
  • 42. www.InboundMarketing.comThursday, February 14, 2013
  • 43. Thank You! Presentation & Survey: • www.ArtilleryMarketing.com/IncomingThursday, February 14, 2013
  • 44. Photo Credits • http://www.flickr.com/photos/zetson/3241975525 (worried guy) • http://www.flickr.com/photos/wespeck/4509153959 (wooden figure) • http://www.flickr.com/photos/zabowski/3430603734 (flipping the bird) • http://www.flickr.com/photos/danielavladimirova/4679740934 (shhh) • http://www.flickr.com/photos/markjsebastian/325820210 (internet research) • http://www.flickr.com/photos/antonjackson/6897860342 (wrestlers) • http://www.flickr.com/photos/edans/883587915 (walnut) • http://www.flickr.com/photos/basykes/1003730351 (Costco ladies) • http://www.flickr.com/photos/jromero88/3918295996/ (toothpicks) • http://www.flickr.com/photos/chrisdlugosz/3402959067/ (website) • http://www.flickr.com/photos/glasgows/164624699/ (big funnel) • http://www.flickr.com/photos/kriztofor/3724503239/ (watering can)Thursday, February 14, 2013