How To Create Marketing That People Love

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Presentation to Norfolk Kiwanis Club, Valentine's Day 2013

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How To Create Marketing That People Love

  1. 1. How To Create Marketing That People Love Kiwanis Club of Norfolk February 14, 2013 Douglas BurdettThursday, February 14, 2013
  2. 2. Thursday, February 14, 2013
  3. 3. Thursday, February 14, 2013
  4. 4. Thursday, February 14, 2013
  5. 5. The marketing playbook is broken.The Marketing Playbook IsThursday, February 14, 2013
  6. 6. .The Marketing Playbook is BROKEN.Thursday, February 14, 2013
  7. 7. This Is Not Our Parents World AnymoreThursday, February 14, 2013
  8. 8. People hate being marketed toThursday, February 14, 2013
  9. 9. People can avoid your marketing messagesThursday, February 14, 2013
  10. 10. People can research your company or product without contacting youThursday, February 14, 2013
  11. 11. Now the buyer is in controlThursday, February 14, 2013
  12. 12. Gary Vaynerchuk “Marketing just got hard.” Inbound 2012, BostonThursday, February 14, 2013
  13. 13. Thursday, February 14, 2013
  14. 14. What Can I Do?Thursday, February 14, 2013
  15. 15. Thursday, February 14, 2013
  16. 16. Thursday, February 14, 2013
  17. 17. Thursday, February 14, 2013
  18. 18. Thursday, February 14, 2013
  19. 19. Thursday, February 14, 2013
  20. 20. Thursday, February 14, 2013
  21. 21. Thursday, February 14, 2013
  22. 22. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, February 14, 2013
  23. 23. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, February 14, 2013
  24. 24. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, February 14, 2013
  25. 25. Persona Development • Beyond demographics • Their goals, desires, and limitations • Identify their content needsThursday, February 14, 2013
  26. 26. Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to UpdateThursday, February 14, 2013
  27. 27. Thursday, February 14, 2013
  28. 28. 85% of the links search users click on are organic - not paidThursday, February 14, 2013
  29. 29. Got links? On-page optimization accounts for only15% of SEOThursday, February 14, 2013
  30. 30. Blogging “No matter what, the very first piece of social media real estate Id start with is a blog.” -Chris Brogan Author of “Trust Agents”Thursday, February 14, 2013
  31. 31. Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now RevolutionThursday, February 14, 2013
  32. 32. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, February 14, 2013
  33. 33. What Does Costco Have in Common with Inbound Marketing?Thursday, February 14, 2013
  34. 34. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, February 14, 2013
  35. 35. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, February 14, 2013
  36. 36. Calls to ActionThursday, February 14, 2013
  37. 37. Landing PagesThursday, February 14, 2013
  38. 38. Segment LeadsThursday, February 14, 2013
  39. 39. Lead NurturingThursday, February 14, 2013
  40. 40. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, February 14, 2013
  41. 41. 3. Analyze & ImproveThursday, February 14, 2013
  42. 42. www.InboundMarketing.comThursday, February 14, 2013
  43. 43. Thank You! Presentation & Survey: • www.ArtilleryMarketing.com/IncomingThursday, February 14, 2013
  44. 44. Photo Credits • http://www.flickr.com/photos/zetson/3241975525 (worried guy) • http://www.flickr.com/photos/wespeck/4509153959 (wooden figure) • http://www.flickr.com/photos/zabowski/3430603734 (flipping the bird) • http://www.flickr.com/photos/danielavladimirova/4679740934 (shhh) • http://www.flickr.com/photos/markjsebastian/325820210 (internet research) • http://www.flickr.com/photos/antonjackson/6897860342 (wrestlers) • http://www.flickr.com/photos/edans/883587915 (walnut) • http://www.flickr.com/photos/basykes/1003730351 (Costco ladies) • http://www.flickr.com/photos/jromero88/3918295996/ (toothpicks) • http://www.flickr.com/photos/chrisdlugosz/3402959067/ (website) • http://www.flickr.com/photos/glasgows/164624699/ (big funnel) • http://www.flickr.com/photos/kriztofor/3724503239/ (watering can)Thursday, February 14, 2013

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