In Your Space

Oct 7, 2009 Client Logo

Our Inventory 96 Sheet Truck Wraps 200 Vehicles

Our Inventory Motorway Squares 500 panels

Our Inventory City Trucks 200 Vehicles

Our Inventory Sainsbury’s Home Delivery 330 Vehicles

The Environment Where can you find 33% of the UK’s motorists in one place?

The Environment On the UK’s motorways

The Environment “ In the last decade there has been a 1% increase in motorway capacity by a 37% increase in volume”

The Environment “ Traffic on motorways has grown faster (27%) over the last ten years than on any other road type. Urban 'A' roads have shown the slowest traffic growth since 1996, increasing by only 2% over this time.” “ In 2006, 28 per cent of all traffic was on rural 'A' roads, 22% was on urban minor roads, 20 per cent on motorways, 16% on urban 'A' roads and 14% on rural minor roads.” “ In the South East of England (excluding Central London) 37% of all traffic can be found on the motorways”

The Environment Train travel only represents 5% of UK travel

What role can truck media play in a media strategy? Truck media reaches a hard-to-reach audience and can deliver fresh eye balls Ability to connect city campaigns and ensures that key audiences are not under-exposed for long periods of time It operates on the UK’s busiest roads whilst also being in an uncluttered environment with little to see and little to hear

What role can truck media play in a media strategy? A large format – a great opportunity for innovation and standout with few competitive messages Visual complement to radio campaigns People believe the product is in the truck – great for FMCG brands and launching products

The Audience: Motorists 20 million motorists in the UK 82% of the UK’s motorists said they would find life difficult without a car 40% of the UK’s motoring population said that improving public transport would make no difference to their car usage habits (Lex Motoring Report July 2007)

The Audience: Motorists Personal travel income by quintile, Great Britain 2005 Source: National Travel Survey 2006 Walk & Cycle Car Bus & Coach Taxi Rail Highest Fourth Third Second Lowest 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000

The Audience: Enterprise Man 84% of all business people consider the major road and motorway network to be “essential to their business” British Chamber of Commerce 2005 70% of business travelers use the motorway 5 times a week with the car now becoming an extension of their office Small businesses are the biggest users of the UK’s major road network Business 227 Average spend per trip (£) 112 Average spend per night (£) 2.0 Average length of stay (nights) 3.03 Nights (millions) 1.49 Trips/months (millions)

The Audience: The Briefcase Traveller Busy Lifestyle Results driven Responsible position Organised, pragmatic and proficient communicator Good communication skills and perfect target for mobile technology solutions – any product that can increase working efficiency is bound to be popular Financially sound

The Audience: Holiday Travellers 2006 Britons made 101 million trips within the UK spending 308 million nights away from home. Total spend £16.2 billion In February 2006, 7.6million trips were made 85 36 2.4 8.3 2.7 Visiting Family & Friends 165 70 2.4 17.86 7.6 Total 204 81 2.5 5.89 2.33 Holiday Business 293 Average spend per trip (£) 147 Average spend per night (£) 2.0 Average length of stay (nights) 3.00 Nights (millions) 1.49 Trips/months (millions)

The Audience: Van Man Nearly 200,000 new vans hit the road each year 26% of van drivers are self-employed Silver Van Man is the epitome of a new breed of van drivers Light van traffic has shown the greatest growth in recent years, increasing by 39% since 1996.

Campaign Testimonial “ Traveling around the UK motorway network I must have been stuck behind 179 of these! ” Steve Gray, Marketing Director DiamlerChrysler UK

Campaign Gallery

Target Sectors - Confectionary “ The Dashboard Diners” TGI research shows that the Dashboard Diner tends to be male , 22 – 44 and drives 65% more than the national average. Independent research shows that 51% of drivers think about food / drink on motorway journeys ( Research Incept Consultancy 2004)

Target Sectors - Drinks Many motorists carry a drink with them either to ensure they are properly hydrated or to keep them alert. Truck media can communicate to the relevant audience who are very likely to stop at a MSA for a break or fuel up; clients can therefore have the brand subconsciously planted during their journey without any competing advertising

Target Sectors – Motoring Brands Truck media is an ideal communication tool for motoring brands looking to create an impact in an uncluttered environment whilst people are in “motoring mode”. Key messages might include; Fuel efficiency Style and design Product Innovation Comfort “ Green” credentials

Car Brands on the motorways Most popular car brands found on the motorway network

Technology The car is now an extension of many business people’s office. Mobile technology has dramatically improved business efficiency. 72% of motorway users are business people Business travelers are spending more time in their cars than ever before. 70% of business travelers use the motorway 5 times a week.

Innovation All our panels are high definition banners using the same technology as JC Decaux’s High Definition sites Our panels are reusable Our panels are held taut by a brushed aluminium frame Click here to view Sharkwatch video

Innovation “ We were looking for a medium that was innovative whilst also being high impact . What In Your Space delivered was exactly that. Their Premier fleet of vehicles easily accommodated the nationwide campaign and the 7 different creative executions . The IYS Premier package has lived up to all expectations in terms of quality, impact and coverage . Nissan are delighted with the results.” Jai Pushkin, Posterscope

Flexibility Formats can be bought in packages Formats can also be bought by fleet eg Sainsbury’s, WH Smith National or regional We can also offer multi-format options and bespoke campaigns

Accountability In Your Space campaigns are supported by; Proof of posting photography Campaign Analysis Report

Accountability

Insert video clip of Laura, Jai and Gill

AWAITING VIDEO

Accountability

Show 1 page showing the Renault Research and a photo

Insert research results from Castrol and IYS Shark campaign

AWAITING RESEARCH RESULTS

Our Packages Our packages can be bought; Internationally (12 European Countries) UK national UK regional (certain formats)

Rate Card 96 sheet wraps - £900 per vehicle per month gross City Trucks - £600 per vehicle per month gross Motorway Squares - £450 per vehicle per month Sainsbury’s Home Delivery - £350 /panel per 2 weeks

Videos

Jai – Nissan Navara

Gill – Nissan QashQai

Laura – Tom Tom

AWAITING VIDEOS

Client Case Studies: Castrol AWAITING TEXT Text

Client Case Studies: Mercedes-Benz Sprinter Mercedes Truck created a real buzz within the van community with their campaign for their new Sprinter model. Campaign Testimonial “ Traveling around the UK motorway network I must have been stuck behind 179 of these! ” Steve Gray, Marketing Director DiamlerChrysler UK ● Standard campaign ● 4 weeks ● Nationwide ● 180 Motorway Squares™

Client Case Studies: Nissan Navara A nationwide campaign to promote the launch of Nissan's 4x4 Navara vehicle. ● Premier Campaign ● 6 weeks ● Nationwide ● 144 96 Sheet Panels, 72 Motorway Squares™

Client Case Studies: Mitsubishi Text AWAITING TEXT

Client Case Studies: Renault Campaign Testimonial “ We saw the truck rear format that In Your Space provide, as an ideal way to reach drivers and support our overall media campaign for the new Renault Traffic and Master cans. As this was something new for Renault we were pleased with the service and professionalism shown by the In Your Space team ” Jonathan Wignall, National Advertising Manager

Awaiting Image & text

Client Case Studies: Express Hotels AWAITING IMAGE & TEXT

Client Case Studies: BP Wild Bean Café Wild Bean Cafe targeted drivers in a massive truck advertising campaign running for 10 months earlier this year. ● Standard Campaign ● 10 Months ● 110 Urban 48 Sheet Vehicles ● Central and Greater London

About In Your Space Established in 1999 Campaigns in 13 countries

About In Your Space Offices worldwide Members of The Outdoor Advertising Association

In Your Space 27 Old Gloucester St London WC1N 3XX 020 7942 0597 www.inyourspace.co.uk