Putting innovation and creativity at the heart of profitability

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Background and context
- The way we achieve things
- Accessing the right side of our brain
- The power of metaphor and visioning
- Exercising the intuitive muscle exercises
- Relate this to branding

The benefits of intuitive business practice
- Left and right brain functions
- How the best businesses live by this
- Evidence and examples

Connecting intuitive practice to branding
- the creative process
- 5 key things you need to know about branding
- without your people

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Putting innovation and creativity at the heart of profitability

  1. 1. 2009 Brand New Direction
  2. 2. 2009 Brand New Direction Brand New Direction Putting innovation and creativity at the heart of profitability. ITG October 2009 This presentation outlines > Prepared by Arthur op den Brouw the link between brand, > Brand New Direction Ltd creativity, innovation and higher > Arthur@brandnewdirection.com performance and profitability > 07776 230 950 (M)
  3. 3. 2009 Brand New Direction Branding is a board-level strategic discipline
  4. 4. 2009 Brand New Direction Brand makes the difference between being ordinary and becoming extraordinary
  5. 5. 2009 Brand New Direction A disciplined approach to building your brand improves performance and enhances creativity and innovation
  6. 6. 2009 Brand New Direction Team meeting A brand is not a logo!
  7. 7. 2009 Brand New Direction Branding is something you already know and it’s inside your head
  8. 8. 2009 Brand New Direction Brand is deep within our psyche and informs everything we think about and do, including our stories and legends.
  9. 9. 2009 Brand New Direction Brand helps us communicate our differences as well as our similarities
  10. 10. 2009 Brand New Direction There are just six key elements…
  11. 11. 2009 Brand New Direction People / product Destination or purpose Values you stand for Context or environment The vessel or vehicle
  12. 12. 2009 Brand New Direction a unique idea with legs to run with
  13. 13. 2009 Brand New Direction unique differentiation | clearly segmented market
  14. 14. 2009 Brand New Direction Team meeting How can you apply this to your business here and now?
  15. 15. 2009 Brand New Direction How do they do it? Do these guys have SMART objectives or is there something else?
  16. 16. 2009 Brand New Direction Finding purpose
  17. 17. 2009 Brand New Direction MEANINGFUL: coherent, understandable, has a message, accurate APPLICABLE: consistent, relevant, appropriate, fitting, consistent, valid, authentic GOER: gets around, lasting, persistent, conveyable, accessible, has legs INFECTIOUS: irresistible, contagious, catchy, inviting, creates a buzz, memorable CREATIVE: fun, engaging, imaginative, poetic, inspiring
  18. 18. Dis co ve r De fin e De cid e De sig n De ve lop De liv er Trust the process De fen d 2009 Brand New Direction
  19. 19. Dis co ve r De fin e De cid e De sig n De ve lop De liv er De fen d 2009 Brand New Direction
  20. 20. 2009 Brand New Direction Team meeting What are the benefits?
  21. 21. 2009 Brand New Direction Clarity
  22. 22. 2009 Brand New Direction Integrity
  23. 23. 2009 Brand New Direction Attract
  24. 24. 2009 Brand New Direction Perform
  25. 25. 2009 Brand New Direction Creativity
  26. 26. 2009 Brand New Direction Innovation
  27. 27. 2009 Brand New Direction Profit
  28. 28. 2009 Brand New Direction For further information: Arthur op den Brouw 07776 230 950 Arthur@brandnewdirection.com

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