Putting innovation and creativity at the heart of profitability
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Putting innovation and creativity at the heart of profitability

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Background and context...

Background and context
- The way we achieve things
- Accessing the right side of our brain
- The power of metaphor and visioning
- Exercising the intuitive muscle exercises
- Relate this to branding

The benefits of intuitive business practice
- Left and right brain functions
- How the best businesses live by this
- Evidence and examples

Connecting intuitive practice to branding
- the creative process
- 5 key things you need to know about branding
- without your people

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Putting innovation and creativity at the heart of profitability Putting innovation and creativity at the heart of profitability Presentation Transcript

  • 2009 Brand New Direction
  • 2009 Brand New Direction Brand New Direction Putting innovation and creativity at the heart of profitability. ITG October 2009 This presentation outlines > Prepared by Arthur op den Brouw the link between brand, > Brand New Direction Ltd creativity, innovation and higher > Arthur@brandnewdirection.com performance and profitability > 07776 230 950 (M)
  • 2009 Brand New Direction Branding is a board-level strategic discipline
  • 2009 Brand New Direction Brand makes the difference between being ordinary and becoming extraordinary
  • 2009 Brand New Direction A disciplined approach to building your brand improves performance and enhances creativity and innovation
  • 2009 Brand New Direction Team meeting A brand is not a logo!
  • 2009 Brand New Direction Branding is something you already know and it’s inside your head
  • 2009 Brand New Direction Brand is deep within our psyche and informs everything we think about and do, including our stories and legends.
  • 2009 Brand New Direction Brand helps us communicate our differences as well as our similarities
  • 2009 Brand New Direction There are just six key elements…
  • 2009 Brand New Direction People / product Destination or purpose Values you stand for Context or environment The vessel or vehicle
  • 2009 Brand New Direction a unique idea with legs to run with
  • 2009 Brand New Direction unique differentiation | clearly segmented market
  • 2009 Brand New Direction Team meeting How can you apply this to your business here and now?
  • 2009 Brand New Direction How do they do it? Do these guys have SMART objectives or is there something else?
  • 2009 Brand New Direction Finding purpose
  • 2009 Brand New Direction MEANINGFUL: coherent, understandable, has a message, accurate APPLICABLE: consistent, relevant, appropriate, fitting, consistent, valid, authentic GOER: gets around, lasting, persistent, conveyable, accessible, has legs INFECTIOUS: irresistible, contagious, catchy, inviting, creates a buzz, memorable CREATIVE: fun, engaging, imaginative, poetic, inspiring
  • Dis co ve r De fin e De cid e De sig n De ve lop De liv er Trust the process De fen d 2009 Brand New Direction
  • Dis co ve r De fin e De cid e De sig n De ve lop De liv er De fen d 2009 Brand New Direction
  • 2009 Brand New Direction Team meeting What are the benefits?
  • 2009 Brand New Direction Clarity
  • 2009 Brand New Direction Integrity
  • 2009 Brand New Direction Attract
  • 2009 Brand New Direction Perform
  • 2009 Brand New Direction Creativity
  • 2009 Brand New Direction Innovation
  • 2009 Brand New Direction Profit
  • 2009 Brand New Direction For further information: Arthur op den Brouw 07776 230 950 Arthur@brandnewdirection.com