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Education case-studies

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Some examples of work I've been responsible for whilst stewarding Designation.com Ltd, a company I have 50% shareholding in. Some great designers worked on this with me including Derek Chapman, …

Some examples of work I've been responsible for whilst stewarding Designation.com Ltd, a company I have 50% shareholding in. Some great designers worked on this with me including Derek Chapman, Stephen Qualtrough, Suki Bains and John Bragg.

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  • 1. Brand New Direction carries forward the excellent reputation Arthur op den Brouw established during his stewardship of Designation’s Education and Arts specialism. For over ten years his team provided a range of new media, print and design services aimed at recruiting and inspiring students to participate in education. © Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb Designation ® is a registered trademark of Designation.com Ltd
  • 2. The science outreach project has been created to help GCSE students to revise for Science Outreach Pages their exams and by association create good publicity for the University of Reading. It features animations and a ‘build your own revision notes’ feature. Website home page
  • 3. Promotional posters © Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb Designation ® is a registered trademark of Designation.com Ltd
  • 4. Physics at the University This promotional campaign wanted to give a clear, iconic, ‘classy’ message to potential students. It featured folding lea ets, website and promotional items such of Reading as the ‘fun’ reactions timer (with heat sensitive ink). , u sa sa l e n a liv ern ivler u am en ta l, tu n u e, fufn dn d a m U n iq R ea d in g U n iv er si ty o f P h ys ic s at th e tempted? Entry requirements: Typically 280 points including 180 points in Physics high flyers • Scholarships for and Mathematics including 2 full A - levels. Ther e is no points requirement rate distinction between BSc and MPhys on entry but MPhys has more places for all app licants grad uate employment • Guaranteed hall • Virtually 100% stringent progression requirements at the end of the second year. teaching language courses) llence in physics ad option (free owledged for exce • Study year abro • Nationally ackn Alternative qualifications in Maths & Physics: These will be favourably companies ent focussed skills training ce with industry leading essional employm consider ed. Please contact the Admissions Tutor for an informal discussion. • Work experien • Prof over 100 year s London • An establish ed university for Physics Foundation Course: Students without the usual qualifications in • 25 minutes from courses Maths or Physics ar e welcome to apply for entry to our Foundation Course. transfer between e of the Reading Festival system allowing • Lively town - hom This is the most successful, flexible, full-time foundation course in the country • Flexible first year and leads to BSc qualification on most of our degree courses. arch • Internationa l reputation in rese Free September Revision Course: It may still be possible to offer a place to candidates with fewer points than r equired to fulfil our normal requirements for entry, provided they attend our three week, intensive, residential course in Physics & Mathematics prior to the autumn term of the first year. Life: The superb facilities of the campus and lively town (Reading Festival, physics WOMAD) make Reading one of the most popular universities in the country . www.reading.ac.uk/ For more informatio n see issions Tutor: a din g. a c . u k or e-mail the Adm m is s ion s @r e or write, phone E : phys ic s a d 18 975 0203 For more information see www.reading.ac.uk/physics 7585 F: 01 design by Designation.com 0118 961 0100 : (0 1 1 8 ) 3 7 8 k/physics T www.reading.ac.u or write, phone or e-mail the Admissions Tutor: T: 0118 378 7585 F: 0118 975 0203 E: physicsadmissions@reading.ac.uk Disclaimer: The information in this brochure was correct at the time of going to press. The University of The information in this brochurecancelcorrect at the time of going to press. The University of Reading reserves the right to c Disclaimer : Reading reserves the right to change or was any programmes, hange or cancel www.reading.ac.uk/physics profiles, modules or arrangements described orany time and can accept any programmes, profiles, modules at arrangements described at any time and can accept no responsibility for omissions, errors or subsequent no responsibility for omissions, errors or subsequent changes. changes. Promotional mailer
  • 5. Website Heat sensitive reaction timer 200 0.20 www.reading.ac.uk/physics 190 180 170 160 0.18 150 140 respectable 130 0.16 120 Entry requirements: Typically 280 points including 180 points in Physics and Mathematics including 2 Physics is absolutely central to all science ranging from the fundamental understanding of the universe rom the o 110 full A - levels. There is no points requirement distinction between BSc and MPhys on entry but MPhys has and the overarching ideas of the Grand Unified Theory through to the amazingmore stringent progression requirements at the end of the second year. ory r technological advances 100 being made in all areas of modern life. With a qualification in Physics you will be perfectly placed to fication c Alternative qualifications in Maths & Physics: These will be favourably considered. Please contact 0.14 contribute to further advances or to appreciate and understand the physical world. And the range of understand the Admissions Tutor for an informal discussion. 90 careers choice is amazing! Physics Foundation Course: Students without the usual qualifications in Maths or Physics are welcome impressive to apply for entry to our Foundation Course. This is the most successful, flexible, full-time foundation 80 For more infomation write, phone or e-mail the Admissions Tutor: e Admissions course in the country and leads to BSc qualification on most of our degree courses. T:0118 378 7585 F: 0118 975 0203 70 0.12 Free September Revision Course: It may still be possible to offer a place to candidates with fewer points than required to fulfil our normal requirements for entry, provided they attend our three week, E: physicsadmissions@reading.ac.uk intensive, residential course in Physics & Mathematics prior to the autumn term of the first year. 60 Life: The superb facilities of the campus and lively town (Reading Festival, WOMAD) make Reading one of the most popular universities in the country. 50 0.10 For more information see www.reading.ac.uk/physics 40 cheat! made@Designation.com 30 0.08 made@Designation.com 20 0.06 0.05 10 00 © Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb Designation ® is a registered trademark of Designation.com Ltd
  • 6. This campaign was created to reverse the ‘negative’ image that physics has with many young people. IOP It needed to show young people, from different ethnic backgrounds, using physics in non lab-based, exciting hands-on careers. The posters have been very successful. Promotional posters and yers
  • 7. Promotional posters and yers Banner © Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb Designation ® is a registered trademark of Designation.com Ltd
  • 8. This poster series was a major project for the Institute of Physics. It was mailed to every school in the IOP country. It showed how physics is linked directly with the everyday world and developments in the very relevant science of the future. Promotional posters and yers the physics of Earth science Physics gives us the ultimate designer materials for all sorts of applications. We can grow polymers in cress cells, sort polymers using electrostatics, and recycle or biodegrade polymers. With physics we can make: • polymers that conduct electricity and emit light • metals and polymers that remember their original shape and spring back at their trigger temperature • polymers that biodegrade at a known temperature or after a given time • polymers that make fuel cells to drive the ideal, zero pollution, electric car • fabrics that translate movement into speech. 0118 961 0100 design by: Designation.com the Institute of Physics, 76 Portland Place, London W1B 1NT t: 020 7470 4800 w: www.iop.org
  • 9. the physics of music the physics of archaeology Physics and music — where art and science meet. Without physics, archaeology would be dead. Teams of physicists and archaeologists are Without physics, modern music would still be working together to solve the riddles of the past. restricted to concert halls. Now physics helps to produce the perfect sound in the perfect acoustic With physics, archaeology can: environment. Physics can also protect our hearing • date the famous Turin Shroud using the radioactive and reduce sound pollution. decay of carbon-14 • identify way to support and save the leaning tower With physics, music can: of Pisa • be amplified • discover how best to stop the Coppergate saxon • be recorded helmet from corroding • be synthesised • measure the electrical resistance of the ground to • be transmitted as electronic files ‘see’ long-buried foundations of ancient buildings • be experimented with to change the harmonies, • use X-rays to see inside fragile, ancient artefacts rhythms, beat…, • heat pottery fragments and use the light emitted • go beyond the limits imposed by simple acoustic to measure how old the pottery is — instruments. thermoluminescent dating. ...now the only limit is our creativity. 0118 961 0100 0118 961 0100 design by: Designation.com design by: Designation.com the Institute of Physics, 76 Portland Place, the Institute of Physics, 76 Portland Place, w: www.iop.org London W1B 1NT t: 020 7470 4800 w: www.iop.org London W1B 1NT t: 020 7470 4800 Banner the physics of Earth science the physics of Earth science Physics explains the workings of the biggest Physics gives us the ultimate designer materials for machine on the planet — our planet itself! all sorts of applications. We can grow polymers in cress cells, sort polymers using electrostatics, and The Earth is constantly changing, driven by unseen recycle or biodegrade polymers. forces, sometimes with devastating results. Once we thought earthquakes, volcanoes and geysers With physics we can make: were the work of the gods. • polymers that conduct electricity and emit light • metals and polymers that remember their original Now physics can: shape and spring back at their trigger temperature • work out the layered form of the Earth • polymers that biodegrade at a known temperature • measure how the tectonic plates are moving or after a given time and causing earthquakes • polymers that make fuel cells to drive the ideal, zero • design buildings to resist earthquake damage pollution, electric car • use geothermal energy to generate electricity • fabrics that translate movement into speech. for homes • monitor volcanic activity to allow residents to evacuate before an eruption • watch weather patterns swirl around the globe. 0118 961 0100 0118 961 0100 design by: Designation.com design by: Designation.com the Institute of Physics, 76 Portland Place, the Institute of Physics, 76 Portland Place, London W1B 1NT t: 020 7470 4800 w: www.iop.org London W1B 1NT t: 020 7470 4800 w: www.iop.org © Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb Designation ® is a registered trademark of Designation.com Ltd
  • 10. Promotional Working closely with the brand guidelines, we produced a number of promotional posters for the University. A vibrant, youthful feeling was created as posters complex themes were distilled down to powerful visual. Promotional UniS posters and yers Theoretical Nuclear Physics Probing the structure of the subatomic world For over 40 years, the theoretical nuclear physics group at the University of Surrey has been making world-leading and exciting discoveries. Today, modelling the workings of atomic nuclei is still one of the most exciting areas in scientific research. The nuclear theory group at Surrey is the largest in the UK and one of the largest and most respected in the world. Our research focuses on several strands: 4 • Development of few-body models of nuclear reactions and the study of reaction mechanisms to interpret new data • Interpretation of low energy nuclear reaction data of interest in astrophysics • The study of cluster structures in light exotic nuclei and new phenomena such as neutron halos • The development of new mathematical models of nuclear structure for heavy nuclei far from stability 1 Theoretical nuclear physics research at Surrey is an integral part of the international activity in radioactive- beams science focusing on the structure of exotic states of nuclear and hadronic matter and modelling their reactions. 2 3 Collaborators: Images 1. The sun is a dynamic physical system driven by nuclear fusion Michigan State University Texas A&M University 2. Surrey theorists at work: Profs Jim Al-Khalili and Ian Thompson discuss University of Notre Dame TRIUMF, Vancouver a nuclear physics problem Argonne National Laboratory University Libre, Brussels 3. Particle interactions in a bubble chamber Lawrence Livermore National Laboratory Indiana University 4. The crab nebula: debris from an exploding star University of Lisbon Kurchatov Institute University of Sevilla Göteborg University Florida State University
  • 11. Physics Applied Physics Open Days at the University of Surrey – where theory meets application UniS The future of physics... Physics Open Days at the University of Surrey During 100 years of physics at Surrey we can boast an enviable track record of creating students who are superbly equipped to meet the challenges of the future, in space research, medicine, the City, nuclear science... Surrey Physics 100 Open Days 2006 Physics Masterclass Schools Day (for Y12 students) Wednesday 5th July Thursday 22nd June 2006 Saturday 9th September Thursday 6th July 2006 Saturday 7th October Wednesday 25th October • A day of inspiring • Tours of the Physics • An exciting opportunity Physics Open Days Physics Masterclass physics talks given by Department and our exciting to get hands-on At Surrey we are some of the best known research laboratories as experience of Surrey (for Y12 students) strong believers in Wednesday 29th June science communicators well as an exciting physics research. in the UK. demonstration lecture. • Topics typically include a great end product – Saturday 10th September Thursday 7th July 2005 • Topics will range from the • Find out about our range of Laser Physics, Medical Saturday 1st October that means both Wednesday 26th October 2005 • Laser Physics – Explore the unique properties of Big Bang to Rock music. BSc and MPhys courses. Physics, Nuclear laser light in our state-of-the-art laser laboratories • The talks will be suitable • Get advice on UCAS Astrophysics and Satellites the student and the • Tours of the Physics Department, including • Medical Physics – Investigate how X-rays for 14-18 age range. applications. and Space Science. application of theory to our new Advanced Technology Institute, interact with the body, and their vital role in medicine • Booking essential. • No booking required, • Booking essential. and an exciting demonstration lecture • Nuclear Astrophysics – Learn more about nuclear just turn up. real-life solutions. Come • Find out about our range of BSc astrophysics and the synthesis of heavy elements and MPhys Physics courses. and discover how our • Get advice on UCAS course applications in stars For further information on the Open Days and bookings for the Masterclass and • Satellites and Space Science – Discover the Physics 100 event, Tel: 01483 689247 or Email: physics@surrey.ac.uk students are making No booking required just turn up. fascinating world of satellites using data from the University of Surrey’s own satellite network. a difference in space, Includes a tour of Mission Control at the medicine, the City, University’s Satellite Centre. nuclear science... Open Day information For info and booking please contact: Tel: 01483 689247 Lorna Whyte E-mail: physics@surrey.ac.uk Tel: 01483 689247 or visit: www.ph.surrey.ac.uk/open E-mail: l.whyte@surrey.ac.uk The Department of Physics Tel: +44 (0)1483 689247 Fax: +44 (0)1483 686121 E-mail ph.ug@surrey.ac.uk www.ph.surrey.ac.uk The Department of Physics Coinciding with the 100th anniversary of Albert Einsteins “Miraculous year”, the events of Tel: +44 (0)1483 689247 ‘Einstein Year’ aim to raise the public awareness for Fax: +44 (0)1483 686121 physics and more generally for physical sciences. E-mail ph.ug@surrey.ac.uk Find out more at: www.einsteinyear.org www.ph.surrey.ac.uk Woman holding up x-ray picture courtesy of Science Photo Library © Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb Designation ® is a registered trademark of Designation.com Ltd
  • 12. M2M GCSE and This was a collaborative, leading edge campaign that created a website that would appeal to and help GCSE and A-level students. It contained great animations and A-Level Physics real-life case studies. It was also mailed to every school in the UK. HOME everything GCSE everything A-level uni bios sci-profiles the future key word index More on.. m2m: Your gui e to waves, digital, analogue and everything communications 2m: Your gu ur g r guid guide Promotional CD Rom © EC and EPSRC 2005 | Legal/Credits ECS and feedback form teachers page Produced by Averil Macdonald Made@Designation.com Website home page
  • 13. Pop up HOME everything GCSE everything A-level uni bios sci-profiles the future Banner what you need to know guess what glossary getting to uni links key word index More on.. University ECS of Southampton HOME everything GCSE everything A-level uni bios sci-profiles the future getting to uni: • Qualifications: how our students got into getting to uni what you need to know guess what glossary getting to uni links The University of Southampton • Career Opportunities Want to know how to get to university? This is where you get the www.m2m.ecs.soton.ac.uk inside story. • Applying to University key word index More on.. © ECS and EPSRC 2005 | Legal/Credits feedback form teachers page Produced by Averil Macdonald Made@Designation.com Includes a Virtual Tour HOME everything GCSE everything A-level uni bios sci-profiles the future key facts guess what glossary FAQ's quiz exam tips links key word index More on.. From Morse Quiz: So you think you've grasped it all? Go on, now test yourself... to Multiplexing: quiz The Communications Revolution Are you ready? Test yourself. is here. We can now send more Try these questions to see what you’ve found out. simultaneous phone messages than Jot down your score as you go along. there are people on the Earth. But Click on the answer to see if you are correct. how does all this information race around the world? Morse to Multiplexing First Question >> provides all the answers – and more. Everything GCSE: © ECS and EPSRC 2005 | Legal/Credits feedback form teachers page Everything you need to know about Produced by Averil Macdonald Made@Designation.com telecommunications for GCSE Everything A-Level: Website Everything you need to know about telecommunications for A-Level Uni’ Bio’s: arch Council What is it like for students in Sciences Rese and Physical Engineering high-tech subjects? tre Southampton nics Research Cen University of Optoelectro nce Computer Scie Electronics and Sci’ Profiles: What is research and is it possibly the most satisfying job in the world? What’s New: ‘Honeycomb’ optical fibres! ‘Little toe nail’ sized lasers! : ltiplexing rse to Mu ital, analogue From Mo waves, dig to Your guide nications hing commu © ECS and EPSRC 2005 | Legal/Credits feedback form teachers page e teachers and everyt n.ac.uk m.ecs.soto www.m2 Produced by Averil Macdonald @Designation.com D Made@Designation.com Website Postcard © Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb Designation ® is a registered trademark of Designation.com Ltd
  • 14. Promotional WAVE posters SNIFF University of Southampton > www.ecs.soton.ac.uk University of Southampton PULSE > www.ecs.soton.ac.uk SHINE WAVE Postcards University of Southampton > www.ecs.soton.ac.uk University on of Southampt University of Southampt on > www.ecs.s cs.soton.a ot on.ac.uk ot www.ecs.soton.ac.uk > © Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb Designation ® is a registered trademark of Designation.com Ltd

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