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Distinguish Method V3
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This presentation outlines the method used to help small and medium businesses develop really smart brands without huge cost

This presentation outlines the method used to help small and medium businesses develop really smart brands without huge cost

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Distinguish Method V3 Presentation Transcript

  • 1. Distinguish method May 2009 This presentation outlines our method for creating > Prepared by Arthur op den Brouw intelligent brands for small > Brand New Direction Ltd businesses. > Arthur@brandnewdirection.com > 07776 230 950 (M) > 0118 961 0100 (T) Copyright: Brand New Direction & Designation.com Ltd
  • 2. Team meeting Why brand?
  • 3. Team meeting improved communication clarity and focus achieve business goals
  • 4. A brand is not a logo!
  • 5. branding has its foundation in psychology
  • 6. What makes a good brand?
  • 7. a unique idea with legs to run with
  • 8. unique differentiation | clearly segmented market
  • 9. Dis co ve r De fin e De cid e De si g n De ve lop De liv er De fen d Our Distinguish Method
  • 10. Dis co ve r De fin e De cid e De si g n De ve lop De liv er De fen d
  • 11. Discover who are you? Discover Define Decide Design Develop Deliver Defend
  • 12. First impressions How do you see yourselves? How do people see you? What is your culture, marketing, environment and product. Discover Define Decide Design Develop Deliver Defend
  • 13. how do people see you? Discover Define Decide Design Develop Deliver Defend
  • 14. how do people see you? Discover Define Decide Design Develop Deliver Defend
  • 15. Context Product Audience Competition Marketplace SWOT Discover Define Decide Design Develop Deliver Defend
  • 16. your website your competitors how do people see you? Discover Define Decide Design Develop Deliver Defend
  • 17. Define what you want to be Discover Define Decide Design Develop Deliver Defend
  • 18. no clear priorities where? what are your priorities? Discover Define Decide Design Develop Deliver Defend
  • 19. specific unambiguous focused enabling authentic values genuine realistic inspired relevant be the best in the world for something? Discover Define Decide Design Develop Deliver Defend
  • 20. Value 4 Value 2 Desired Value 1 idea outcome Value 3 decide on the brand essence Discover Define Decide Design Develop Deliver Defend
  • 21. Decide on the cohesive idea Discover Define Decide Design Develop Deliver Defend
  • 22. Best in the world! People only remember the winner be the best in the world for something? Discover Define Decide Design Develop Deliver Defend
  • 23. Differentiate Stand out from the crowd to survive be the best in the world for something? Discover Define Decide Design Develop Deliver Defend
  • 24. how will you stand out from your competition? Discover Define Decide Design Develop Deliver Defend
  • 25. what’s your big idea? Discover Define Decide Design Develop Deliver Defend
  • 26. Design blue-print for every touchpoint Discover Define Decide Design Develop Deliver Defend
  • 27. what’s in a name? Discover Define Decide Design Develop Deliver Defend
  • 28. what tone of voice? Discover Define Decide Design Develop Deliver Defend
  • 29. look and feel across all media Discover Define Decide Design Develop Deliver Defend
  • 30. Develop implement the programme Discover Define Decide Design Develop Deliver Defend
  • 31. collateral? Discover Define Decide Design Develop Deliver Defend
  • 32. case-study Discover Define Decide Design Develop Deliver Defend
  • 33. Discover Define Decide Design Develop Deliver Defend
  • 34. Discover Define Decide Design Develop Deliver Defend
  • 35. case-studies Discover Define Decide Design Develop Deliver Defend
  • 36. Discover Define Decide Design Develop Deliver Defend
  • 37. Discover Define Decide Design Develop Deliver Defend
  • 38. Discover Define Decide Design Develop Deliver Defend
  • 39. Discover Define Decide Design Develop Deliver Defend
  • 40. Discover Define Decide Design Develop Deliver Defend
  • 41. Discover Define Decide Design Develop Deliver Defend
  • 42. Deliver Discover Define Decide Design Develop Deliver Defend
  • 43. Marketing strategies research & campaign planning e-marketing & ambient marketing CRM handling did we do what we said we’d do? Discover Define Decide Design Develop Deliver Defend
  • 44. ® Defend Discover Define Decide Design Develop Deliver Defend
  • 45. Protect and grow Intellectual property management consistency and compliance Discover Define Decide Design Develop Deliver Defend
  • 46. For further information: Arthur op den Brouw 07776 230 950 Arthur@brandnewdirection.com
  • 47. Team meeting