Brand New Direction

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Until recently I ran brand consultancy Designation in Reading Berkshire. For over a decade we focused on delivering creative and new media branding services to the professional sector. After being mentored by Wally Olins in 2007 we changed tack and focused on what we did best, branding. Sensing the right time to move on, in early 2009 I decided to set up Brand New Direction a business solely focused on affordable brand strategy and delivery for start-ups, individuals and small businesses. I teach and coach individuals and groups.

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  • Powerful Intelligent Fresh / new exciting Smart / savvy / engaging / intelligent / focused / fine-tuned Make-over I want to work with: Rapid growth Small start up 300 to £3m Arts and Education Softer industries Great services but terrible image
  • Brand New Direction

    1. 1. Branding is not only possible, it’s essential for small businesses.
    2. 2. So, what’s the situation? • Changes in the economy means that: – More businesses are starting up – Existing businesses are falling behind – Individuals value personal branding
    3. 3. What’s the problem? • Brand is essential to success • The cost of branding is very high • Unprofessional branding doesn’t work
    4. 4. And if you don’t brand? • Business failure against competition • Waste money unnecessarily • Poor branding can be disastrous
    5. 5. What’s the pay-off when you brand? • Compete against industry leaders • Improve professionalism • Be competitive in your industry
    6. 6. Our services 1. Strategy and purpose 2. Corporate identity development 3. Web design and marketing collateral 4. Social media (youtube-twitter-facebook) Free competitor brand audit (valued £300) on orders placed via this presentation. Free brand café workshop (valued at £400) on orders over £2,500
    7. 7. About Brand New Direction Focus: start-ups and businesses in transition Market: arts, education and social enterprise Highest values: innovative and creative Positioning: solid experience high value Differentiation: affordable and professional Location: Reading and London
    8. 8. About Arthur op den Brouw Until recently I ran brand consultancy Designation in Reading Berkshire. For over a decade we focused on delivering creative and new media branding services to the professional sector. After being mentored by Wally Olins in 2007 we changed tack and focused on what we did best, branding. Sensing the right time to move on, in early 2009 I decided to set up Brand New Direction a business solely focused on affordable brand strategy and delivery for start-ups, individuals and small businesses. I teach and coach individuals and groups.
    9. 9. Further info t. 07776 230 950 e. Arthur@brandnewdirection.com w. www.brandnewdirection.com t. www.twitter.com/arthurodb y. www.youtube.com/arthurodb f. www.facebook.com/artodb s. www.slideshare.net/arthurodb p. Rexlaw House, Alexandra Road, Reading RG1 5PD

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