Until recently I ran brand consultancy Designation in Reading Berkshire. For over a decade we focused on delivering creative and new media branding services to the professional sector. After being mentored by Wally Olins in 2007 we changed tack and focused on what we did best, branding. Sensing the right time to move on, in early 2009 I decided to set up Brand New Direction a business solely focused on affordable brand strategy and delivery for start-ups, individuals and small businesses. I teach and coach individuals and groups.