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1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
1 Designation Brand  Deliver Duplexprint
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1 Designation Brand Deliver Duplexprint

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  • 1. We specialise in small start-ups who are ambitious and care about their image. We have specialist experience working with a wide range of customers. We are 11 years old in June 2009! This document outlines some of what we do. TM > Prepared by Arthur op den Brouw > Designation.com Ltd > Arthur@designation.com > 07776 230 950 (M) > 0118 951 9460 (D)
  • 2. Designation Brand & Deliver.doc | Commercial in-confidence 26 June 2008 | 2 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 3. “We love our brand. It’s totally us! And it’s helped us develop our reputation as a fun business.” Diana May, eatorganic website homepage
  • 4. promotional mailer targetted mailer website Situation: eatorganic is a small company near Henley-on-Thames. Solution: Designation created the eatorganic brand and developed a Owners Francesca Perino and Diana May approached Designation after unique online shop enabling them to sell organic produce directly to the acquiring the non-web based business Ellis Organics, to help them re- public. The concept was to dismiss the notion that organic food is boring launch it as an Internet brand. with a bold and fun new brand. Designation supported the launch with imaginative direct mail material. © Designation 2008 Designation®, Brand & Deliver® & Eddie® are registered trademarks of Designation.com Ltd
  • 5. “We would be honoured to be one of your case studies after the brilliant job that your team has done for us with Reflexxion.” Emma Gamble, Reflexxion website
  • 6. business cards letterheads brochure Situation: When Emma Gamble and Shalina Alabaksh started Solution: We conceived the name Reflexxion, and developed the their business in 2007, they knew they wanted a brand that truly concept to include quotes from Lewis Carroll’s quirky book ‘Through represented their unique close working relationship. All they the Looking-Glass’. We then designed their stationery and website had so far was a company name and they weren’t even happy and branded it to complete the transformation. with that. © Designation 2008 Designation®, Brand & Deliver® & Eddie® are registered trademarks of Designation.com Ltd
  • 7. pu enabling you to bring your big ideas to life “We needed a creative partner to help us make the right impression, matching our global aspirations. Designation has been brilliant!” website David Ross, Managing Director homepage
  • 8. website newsletter key services sheets Situation: PU provides high value senior management Solution: Designation has now developed a superb brand presence coaching using NLP methodology. Its global aspirations were for PU, and with the help of our own website management system not matched by the quality of its communication materials. Eddie®, their plans to set up satellite offices around the world are PU needed a creative partner that would work alongside it to well under way. We’ve worked very closely with PU on a number of develop its image. projects to help develop cohesive and consistent communications at every touchpoint. © Designation 2008 Designation®, Brand & Deliver® & Eddie® are registered trademarks of Designation.com Ltd
  • 9. “Our brand identity is very important to us, and we trust Designation completely to deliver against it.” Tom Abram, Director, Management Consultants, Atkins Recruitment brochure
  • 10. Christmas newsletter website ‘STAR’ presentation item Situation: Atkins is Europe’s largest multi-disciplinary consulting Solution: Designation redesigned the Management Consultancy firm, helping clients achieve genuine benefits from their investment website and all associated marketing collateral to exploit the new and change programmes. Recently the company has adopted branding in imaginative yet compliant ways. Designation continues exciting new branding that reflects their dynamic approach to to manage the website and delivery printed materials. change. The non-prescriptive guidelines provide lots of scope to communicate creatively, but big risks if implemented badly. © Designation 2008 Designation®, Brand & Deliver® & Eddie® are registered trademarks of Designation.com Ltd
  • 11. Bronzeoak Indonesia “Designation helped realising responsible energy us develop a much clearer brand proposition that will support our future growth.” investments Graham Stowell, Managing Director, Bronzeoak brand guidelines
  • 12. key images website selection electronic presentations Situation: Bronzeoak is a company established more than Solution: Through a number of workshops we helped Bronzeoak 25 years ago when renewable energy was a fringe activity. Today refine its marketing message to ‘realising responsible energy’ they find themselves very much in the mainstream and wanted and developed guidelines on how to deliver consistently across a brand that they could build future growth on, with their new all touchpoints. We also helped with the internal alignment of global partners. Bronzeoak’s new brand. © Designation 2008 Designation®, Brand & Deliver® & Eddie® are registered trademarks of Designation.com Ltd
  • 13. “Designation was key in the successful launch of our unique TV channel for modern British Asians.” Nilam Panchal, Vice President International Business, MAX launch Sony Entertainment Television Asia Integrated campaign
  • 14. Press campaign for Fear Factor Door hanger Bus superside for Indian Idol direct mailers PLEASE DO NOT DISTURB I AM WATCHING MAX THE PREMIUM MOVIE & EVENTS CHANNEL ENTER ADY FOR MA X ROOM RE Brand identity Billboard campaign for Big Brother for Sony Sports Awards Situation: Sony Entertainment Television Asia needed an Solution: Designation created an integrated campaign with press advertising campaign for the launch of its 24 hour Bollywood adverts in all the major Asian press outside India, plus bus sides, movie channel MAX. banner adverts, posters, direct mailers, stationery and stands. Designation has now been appointed as the sole creative agency outside India for the channel, which is now available throughout the world. © Designation 2008 Designation®, Brand & Deliver® & Eddie® are registered trademarks of Designation.com Ltd
  • 15. We brand What’s your big idea? What are you famous for? Every business is different, but how often do we stop to think about what it is precisely that sets us apart from competing firms? Often we’re too close to the trees ourselves to be objective. But unless we establish what that thing is, the unique DNA of our business, we can’t create the foundation upon which to build a great brand. This is where we come in to help you: 1. Discover who you really are; 2. Define what values and priorities are; and 3. Decide on what big idea or point of difference is. Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 3 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 16. And we deliver Whether we’ve helped you develop your brand or not, it’s only worth something if you promote it strategically and effectively. We have a full service delivery capability, and will help you research, choose, prepare and plan imaginative campaigns that work. We offer both on and off line marketing and production capability in- house. There are many touchpoints, and all must be used coherently to build your brand. See our list of services below. Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 4 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 17. Selection of services >> Brand and Marketing consultancy >> Trade mark protection and management >> Design and production for web and digital media >> Design and production for and management of print >> Managed Search Engine Optimisation and Pay-Per-Click >> Managed hosting and Internet Services >> Digital and printed newsletters, brochures and collateral >> Exhibition, display and presentation collateral Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 5 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 18. A SELECTION OF OUR OFFERINGS Branding Marketing Offline Online Corporate branding Market strategy Corporate identity Digital media strategy Online branding Press Relations Literature/brochures Website design Product branding E-marketing Print management Web development Tone of voice Pay-per-click Print advertising Content Management Naming & taglines Search engine Printed newsletters Systems Brand guidelines optimisation Exhibitions/POS E-commerce Intellectual property Campaign planning Presentations Online advertising management Ambient marketing Signage systems E-newsletters CRM systems Illustration Blogs and community Copywriting Multimedia/Video Flash animation Determine™ Distinguish™ Disseminate™ Designate offline™ Designate online™ Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 6 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 19. ™ Our Distinguish method This process guides all our branding programmes 1. Discover who you are 2. Define your objectives 3. Decide on the big idea 4. Design your look and feel 5. Develop the programme 6. Deliver the results 7. Defend your brand Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 7 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 20. Design services process We’ve been using our unique design method since 2000. 1. Define clear objectives for all key outcomes 2. Decide on the unifying concept or idea 3. Design look and feel proposals and iterations 4. Develop the artwork, website, project or programme 5. Deliver the results and measure our success Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 8 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 21. About us We set up in 1998 riding on the internet wave. Owner directors Nigel Penn-Simkins and Arthur op den Brouw forged the spirit of commercial sense and creative flair that is our culture today. We have extensive skills in design and consultancy for print and new media. Our team of nine long-serving staff are based in stand-alone high profile premises in central Reading. These premises offer excellent access, IT facilities and scope to grow our business rapidly over the next three to five years. We have excellent relations and an extensive network of partners and specialist resources. Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 9 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 22. The internet Our initial success was powered by our digital media competency when we were amongst the earliest service providers of internet marketing and creative solutions. And although we’re now media neutral, the internet still holds a special place in our hearts. We’ve developed considerable experience and expertise that now covers a wide spectrum of the vast sea that internet consultancy now must navigate. Speak to us about your specific problem. Perhaps we’ve already been there, and can help you. Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 10 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 23. Commercial options How would you like to work with us? Choose from: >> Bespoke projects, tasks or programmes >> Tailored packages to meet specific requirements >> Set packages for standard or modular solutions >> Quotations to fixed budgets, time and scope >> Retainers with capped limits Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 11 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.
  • 24. Still deliberating? Would you benefit from refreshing your brand, or having your marketing collateral upgraded to the next level? Or would you just like to pop over for a cappuccino and Danish pastry? We offer bespoke creative services or tailored packages for any size of project or programme. We make a mean cup of tea too! Designation has a full-service capability. Please ask for more information on any service you require. Call: Arthur op den Brouw on 0118 951 9460 Nigel Penn-Simkins on 0118 951 9450 Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 12 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.

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