THE ULTIMATEGUIDE TO LOCALINTERNETMARKETING
WHO WE ARE
 Easy, effective and affordable local online marketing solutions Proven industry leader Numerous awards and accolades f...
WHY THE WEBMATTERS FORYOUR BUSINESS
LOCAL IN 2013Only 2% of US consumers usethe Yellow Pages to find localproducts and services.90% of online commercialsearch...
KEYS TO LOCAL SUCCESSYour customers are using theInternet to find your productsand services.Put yourself in the places whe...
LOCAL SEARCH5 Billion local searches on Google every month61% of local searches result in a direct purchase80% of all sear...
5 ESSENTIAL STEPS TO MAXIMIZELOCAL & MOBILE SEARCH1. MAKE YOUR WEBSITE MORE EFFECTIVE2. PROMOTE YOUR BRAND AROUND THE WEB3...
MAKE YOURWEBSITE MOREEFFECTIVE
LANDING PAGE OPTIMIZATION
MOBILE WEBSITE CREATIONSource: Our Mobile Planet: US, Google/Ipsos OTX, 2012100+ Million Americans have smartphones.In 201...
CLAIM & OPTIMIZE MAP LISTINGS
PROMOTE YOURBRAND AROUNDTHE WEB
BUSINESS PROFILESClaiming your business profiles on the top websitesmeans access to an enormous audience and visibilityat ...
BUSINESS DIRECTORIES
ONLINE CUSTOMERREVIEWS86% of consumers use online ratingswhen looking to buy72% of customers trust reviews as muchas perso...
SOCIAL MEDIAThere are over 1 billionusers on Facebook.There are 500 million userson Google+.There are 340 milliontweets ev...
VIDEO MARKETINGSource: Cisco, 2012Online videos account for 52% of all consumer web traffic.
CONVERT VISITORSINTO CUSTOMERS
CHAT“Hi. Can Ihelp you?”Connect livewith sitevisitors in realtimeIncrease leadsby giving visitorsa positive user-experienc...
EMAIL MARKETING
RETARGETINGMaximize your traffic by targeting past visitors with specific adsthat brings them back to your website.
USE PAID ADS TOMAXIMIZE YOURREACH
PAID SEARCHSource: McKinsey&Co., The Impact of the InternetTechnologies: Search, Global, Jul 2012Paid search delivers a 7-...
COUPONS & DAILY DEALS9% of US consumers regularly purchasedaily deals online.54% of mobile shoppers use mobilecoupons67% o...
DISPLAY ADVERTISINGDisplay ads let you target customers on the most popular searchengines, social networks and websites.
TRACK YOURRESULTS EVERYSTEP OF THE WAY
LEAD TRACKINGHow many visitors are coming to your site?Where are they coming from?What they’re doing once they get there?
CALL TRACKINGFind out what’s driving callsClose the loop in your marketingKnow which marketing initiativesare creating new...
WHY CHOOSE US
 Easy, effective and affordable local online marketing solutions Proven industry leader Numerous awards and accolades f...
 No set-up fees No long-term commitments Month to month contracts Whatever we build for you belongs to We’re experts ...
SUCCESSSTORIES
INDUSTRY: MovingcompanyNew York CityRESULTS: Dominates for “movingcompany NYC” 300% increase in traffic 50,000+ localim...
INDUSTRY: Homefurnishings, theMidwestRESULTS: Dominates for “PoolSupplies” in 19Midwest markets 25% increase inecommerce...
OUR PACKAGES
GETTING STARTED
FREE MARKETING AUDIT Review your current footprint on local search & Google Maps Look at how customers are finding you o...
LOCAL POSITIONSWWW.LOCALPOSITIONS.COMARTHUR YANNOUKOSARTHURY@NATIONALPOSITIONS.COM818 574 6417
THANK YOU FORYOUR TIME
Local Search Marketing Ultimate Guide
Local Search Marketing Ultimate Guide
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Local Search Marketing Ultimate Guide

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Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions and reviews the proposition of local search optimization and how to take a greater portion of your market share pertaining to local SEO. Thank you for viewing.

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Local Search Marketing Ultimate Guide

  1. 1. THE ULTIMATEGUIDE TO LOCALINTERNETMARKETING
  2. 2. WHO WE ARE
  3. 3.  Easy, effective and affordable local online marketing solutions Proven industry leader Numerous awards and accolades for our work Created millions of leads for thousands of clients
  4. 4. WHY THE WEBMATTERS FORYOUR BUSINESS
  5. 5. LOCAL IN 2013Only 2% of US consumers usethe Yellow Pages to find localproducts and services.90% of online commercialsearches result in offline brickand mortar purchases.66% of US consumers useonline local search to find localproducts and services.Sources: Pepperdine University School of Business Study, June 2012
  6. 6. KEYS TO LOCAL SUCCESSYour customers are using theInternet to find your productsand services.Put yourself in the places whereyour customers are looking foryour business on the web.search engines - online maps -coupon sites - online adslocal directories - review sites -emails
  7. 7. LOCAL SEARCH5 Billion local searches on Google every month61% of local searches result in a direct purchase80% of all searches go to the organic resultsSource: Pew Research Center, 2012
  8. 8. 5 ESSENTIAL STEPS TO MAXIMIZELOCAL & MOBILE SEARCH1. MAKE YOUR WEBSITE MORE EFFECTIVE2. PROMOTE YOUR BRAND AROUND THE WEB3. CONVERT VISITORS INTO CUSTOMERS4. MAXIMIZE YOUR REACH5. TRACK YOUR RESULTS
  9. 9. MAKE YOURWEBSITE MOREEFFECTIVE
  10. 10. LANDING PAGE OPTIMIZATION
  11. 11. MOBILE WEBSITE CREATIONSource: Our Mobile Planet: US, Google/Ipsos OTX, 2012100+ Million Americans have smartphones.In 2012, mobile search surpassed traditional search.53% of all US sales are a result of a mobile search.
  12. 12. CLAIM & OPTIMIZE MAP LISTINGS
  13. 13. PROMOTE YOURBRAND AROUNDTHE WEB
  14. 14. BUSINESS PROFILESClaiming your business profiles on the top websitesmeans access to an enormous audience and visibilityat the top of the search results.
  15. 15. BUSINESS DIRECTORIES
  16. 16. ONLINE CUSTOMERREVIEWS86% of consumers use online ratingswhen looking to buy72% of customers trust reviews as muchas personal recommendationsOnly 3% of people would be “likely” tointeract with a business that has 2 or lessstarsSources: Pepperdine University School of Business Study, June 2012
  17. 17. SOCIAL MEDIAThere are over 1 billionusers on Facebook.There are 500 million userson Google+.There are 340 milliontweets every day.Source: Huffington Post, 100 Fascinating SocialMedia Statistics and Figures From 2012, Nov 2012
  18. 18. VIDEO MARKETINGSource: Cisco, 2012Online videos account for 52% of all consumer web traffic.
  19. 19. CONVERT VISITORSINTO CUSTOMERS
  20. 20. CHAT“Hi. Can Ihelp you?”Connect livewith sitevisitors in realtimeIncrease leadsby giving visitorsa positive user-experiencethey’ll want toshareDirectcustomers tospecificproducts andservicesKeepcustomerson your sitelongerBoost sales,customerretention, andengagementEngagecustomers intwo-waycommunication
  21. 21. EMAIL MARKETING
  22. 22. RETARGETINGMaximize your traffic by targeting past visitors with specific adsthat brings them back to your website.
  23. 23. USE PAID ADS TOMAXIMIZE YOURREACH
  24. 24. PAID SEARCHSource: McKinsey&Co., The Impact of the InternetTechnologies: Search, Global, Jul 2012Paid search delivers a 7-1return on investment67% of all online searchesare made on GooglePaid ads offer measurableresults within a matter ofdays
  25. 25. COUPONS & DAILY DEALS9% of US consumers regularly purchasedaily deals online.54% of mobile shoppers use mobilecoupons67% of people say they become repeatcustomers after using a daily deal.Sources: Nielsen, June 2012
  26. 26. DISPLAY ADVERTISINGDisplay ads let you target customers on the most popular searchengines, social networks and websites.
  27. 27. TRACK YOURRESULTS EVERYSTEP OF THE WAY
  28. 28. LEAD TRACKINGHow many visitors are coming to your site?Where are they coming from?What they’re doing once they get there?
  29. 29. CALL TRACKINGFind out what’s driving callsClose the loop in your marketingKnow which marketing initiativesare creating new sales
  30. 30. WHY CHOOSE US
  31. 31.  Easy, effective and affordable local online marketing solutions Proven industry leader Numerous awards and accolades for our work Created millions of leads for thousands of clients
  32. 32.  No set-up fees No long-term commitments Month to month contracts Whatever we build for you belongs to We’re experts in your online market We cover all your marketing needs Our costs are flexible Completely customized campaign Powerful technology to generate results
  33. 33. SUCCESSSTORIES
  34. 34. INDUSTRY: MovingcompanyNew York CityRESULTS: Dominates for “movingcompany NYC” 300% increase in traffic 50,000+ localimpressions yearly 5,000+ local actionsyearly
  35. 35. INDUSTRY: Homefurnishings, theMidwestRESULTS: Dominates for “PoolSupplies” in 19Midwest markets 25% increase inecommerce sales 50% increase inlocal sales
  36. 36. OUR PACKAGES
  37. 37. GETTING STARTED
  38. 38. FREE MARKETING AUDIT Review your current footprint on local search & Google Maps Look at how customers are finding you online See what your competitors are doing to beat you Define which marketing channels are right for you Establish benchmarks and goals for your campaign
  39. 39. LOCAL POSITIONSWWW.LOCALPOSITIONS.COMARTHUR YANNOUKOSARTHURY@NATIONALPOSITIONS.COM818 574 6417
  40. 40. THANK YOU FORYOUR TIME

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