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Local Search Marketing Ultimate Guide
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Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple ...

Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions and reviews the proposition of local search optimization and how to take a greater portion of your market share pertaining to local SEO. Thank you for viewing.

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Local Search Marketing Ultimate Guide Presentation Transcript

  • 1. THE ULTIMATEGUIDE TO LOCALINTERNETMARKETING
  • 2. WHO WE ARE
  • 3.  Easy, effective and affordable local online marketing solutions Proven industry leader Numerous awards and accolades for our work Created millions of leads for thousands of clients
  • 4. WHY THE WEBMATTERS FORYOUR BUSINESS
  • 5. LOCAL IN 2013Only 2% of US consumers usethe Yellow Pages to find localproducts and services.90% of online commercialsearches result in offline brickand mortar purchases.66% of US consumers useonline local search to find localproducts and services.Sources: Pepperdine University School of Business Study, June 2012
  • 6. KEYS TO LOCAL SUCCESSYour customers are using theInternet to find your productsand services.Put yourself in the places whereyour customers are looking foryour business on the web.search engines - online maps -coupon sites - online adslocal directories - review sites -emails
  • 7. LOCAL SEARCH5 Billion local searches on Google every month61% of local searches result in a direct purchase80% of all searches go to the organic resultsSource: Pew Research Center, 2012
  • 8. 5 ESSENTIAL STEPS TO MAXIMIZELOCAL & MOBILE SEARCH1. MAKE YOUR WEBSITE MORE EFFECTIVE2. PROMOTE YOUR BRAND AROUND THE WEB3. CONVERT VISITORS INTO CUSTOMERS4. MAXIMIZE YOUR REACH5. TRACK YOUR RESULTS
  • 9. MAKE YOURWEBSITE MOREEFFECTIVE
  • 10. LANDING PAGE OPTIMIZATION
  • 11. MOBILE WEBSITE CREATIONSource: Our Mobile Planet: US, Google/Ipsos OTX, 2012100+ Million Americans have smartphones.In 2012, mobile search surpassed traditional search.53% of all US sales are a result of a mobile search.
  • 12. CLAIM & OPTIMIZE MAP LISTINGS
  • 13. PROMOTE YOURBRAND AROUNDTHE WEB
  • 14. BUSINESS PROFILESClaiming your business profiles on the top websitesmeans access to an enormous audience and visibilityat the top of the search results.
  • 15. BUSINESS DIRECTORIES
  • 16. ONLINE CUSTOMERREVIEWS86% of consumers use online ratingswhen looking to buy72% of customers trust reviews as muchas personal recommendationsOnly 3% of people would be “likely” tointeract with a business that has 2 or lessstarsSources: Pepperdine University School of Business Study, June 2012
  • 17. SOCIAL MEDIAThere are over 1 billionusers on Facebook.There are 500 million userson Google+.There are 340 milliontweets every day.Source: Huffington Post, 100 Fascinating SocialMedia Statistics and Figures From 2012, Nov 2012
  • 18. VIDEO MARKETINGSource: Cisco, 2012Online videos account for 52% of all consumer web traffic.
  • 19. CONVERT VISITORSINTO CUSTOMERS
  • 20. CHAT“Hi. Can Ihelp you?”Connect livewith sitevisitors in realtimeIncrease leadsby giving visitorsa positive user-experiencethey’ll want toshareDirectcustomers tospecificproducts andservicesKeepcustomerson your sitelongerBoost sales,customerretention, andengagementEngagecustomers intwo-waycommunication
  • 21. EMAIL MARKETING
  • 22. RETARGETINGMaximize your traffic by targeting past visitors with specific adsthat brings them back to your website.
  • 23. USE PAID ADS TOMAXIMIZE YOURREACH
  • 24. PAID SEARCHSource: McKinsey&Co., The Impact of the InternetTechnologies: Search, Global, Jul 2012Paid search delivers a 7-1return on investment67% of all online searchesare made on GooglePaid ads offer measurableresults within a matter ofdays
  • 25. COUPONS & DAILY DEALS9% of US consumers regularly purchasedaily deals online.54% of mobile shoppers use mobilecoupons67% of people say they become repeatcustomers after using a daily deal.Sources: Nielsen, June 2012
  • 26. DISPLAY ADVERTISINGDisplay ads let you target customers on the most popular searchengines, social networks and websites.
  • 27. TRACK YOURRESULTS EVERYSTEP OF THE WAY
  • 28. LEAD TRACKINGHow many visitors are coming to your site?Where are they coming from?What they’re doing once they get there?
  • 29. CALL TRACKINGFind out what’s driving callsClose the loop in your marketingKnow which marketing initiativesare creating new sales
  • 30. WHY CHOOSE US
  • 31.  Easy, effective and affordable local online marketing solutions Proven industry leader Numerous awards and accolades for our work Created millions of leads for thousands of clients
  • 32.  No set-up fees No long-term commitments Month to month contracts Whatever we build for you belongs to We’re experts in your online market We cover all your marketing needs Our costs are flexible Completely customized campaign Powerful technology to generate results
  • 33. SUCCESSSTORIES
  • 34. INDUSTRY: MovingcompanyNew York CityRESULTS: Dominates for “movingcompany NYC” 300% increase in traffic 50,000+ localimpressions yearly 5,000+ local actionsyearly
  • 35. INDUSTRY: Homefurnishings, theMidwestRESULTS: Dominates for “PoolSupplies” in 19Midwest markets 25% increase inecommerce sales 50% increase inlocal sales
  • 36. OUR PACKAGES
  • 37. GETTING STARTED
  • 38. FREE MARKETING AUDIT Review your current footprint on local search & Google Maps Look at how customers are finding you online See what your competitors are doing to beat you Define which marketing channels are right for you Establish benchmarks and goals for your campaign
  • 39. LOCAL POSITIONSWWW.LOCALPOSITIONS.COMARTHUR YANNOUKOSARTHURY@NATIONALPOSITIONS.COM818 574 6417
  • 40. THANK YOU FORYOUR TIME