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Internet Librarian International

New, Niche and Regional
The Wonderful World of Social Media
Arthur Weiss
Email: a.weiss@...
Social Media is more than Facebook
Or LinkedIn,
Google+,
Twitter,
etc.

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 ...
Social Media Explained?
Twitter:

I’m at #ILI2013

Facebook:

I Like ILI2013

Foursquare: I’m in Olympia for ILI2013
Linke...
What is social media
•  We think we know… but…

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.mar...
“Web 2.0” vs. “Social Media” vs. “Social Network”
“Web 2.0 is a platform whereby content and applications
are not created ...
“Some “Twitterati” Definitions
“Social media is like going to a
large party. Put on your best
outfit, try to be entertaini...
“Gotta Share”
•  What’s the reason for the growth in social media?
! 
! 
! 
! 

Feeling connected in a disconnected world?...
“Gotta Share”

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

9
The Life-Cycle of a Social Media Site
The history of Myspace
August 2003: Myspace founded
January 2004: Official launch
No...
The Life-Cycle of a Social Media Site
The history of Myspace
April 2009: Chris DeWolfe, CEO & co-founder steps down as vis...
Why is this relevant?
What goes up….
•  The current social networks fulfill a need…
•  Each is differentiated and serve di...
Where are the opportunities for new
social networks
Mobile – Grindr, Instagram, Waze…
Regional / local – Streetlife, Weibo...
Mobile Social Networks

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.u...
Did you get the picture…

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co...
Finding Love on the Phone

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.c...
Regionalising: Streetlife, VK, Weibo

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-int...
GoodReads

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

18
TripIt

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

19
EsqSpot

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

20
EsqSpot

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

21
EsqSpot

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

22
Sulia

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

23
Sulia

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

24
Ask.fm

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

25
Zombies

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

26
MeetUp

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

27
Arthur Weiss is the managing director of AWARE - a UK
based consultancy specialising in marketing & competitive
intelligen...
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Social media - Developments

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Presentation given at Internet Librarian International 2013 - 15 October 2013 on developments in social media - looking at new social media tools, the importance of mobile for social media, etc.

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Transcript of "Social media - Developments"

  1. 1. Internet Librarian International New, Niche and Regional The Wonderful World of Social Media Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 15 October 2013 1 © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
  2. 2. Social Media is more than Facebook Or LinkedIn, Google+, Twitter, etc. © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 2
  3. 3. Social Media Explained? Twitter: I’m at #ILI2013 Facebook: I Like ILI2013 Foursquare: I’m in Olympia for ILI2013 LinkedIn: Pinterest: Here’s an Infographic of the sessions at ILI2013 Google+: Are there any technical sessions at ILI2013?! Quora: What is ILI2013?! YouTube: Watch a video of ILI2013’s keynote speaker Instagram: Look at me at ILI2013 Xing: Ich bin mit einem Vortrag auf ILI2013 Viadeo: Je présente à ILI2013 Flickr: © AWARE 2013 I’m presenting at ILI2013 This is a picture taken at ILI2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 3
  4. 4. What is social media •  We think we know… but… © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 5
  5. 5. “Web 2.0” vs. “Social Media” vs. “Social Network” “Web 2.0 is a platform whereby content and applications are not created and published by individuals but instead are continuously modified by all users in a participatory and collaborative fashion” “Social Media is a group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content” “Social networking sites are applications that enable users to connect by creating personal information profiles, inviting friends and colleagues to have access to those profiles, and communicating between each other” AM Kaplan & M Haenlein, Business Horizons, vol 5 pp59-68 (Jan 2010) © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 6
  6. 6. “Some “Twitterati” Definitions “Social media is like going to a large party. Put on your best outfit, try to be entertaining, don't put own foot in mouth” “Social Media = Sharing Caring Conversations Online” @ActiveLife @srufo “Media that allows discussion and interaction, as opposed to broadcast only”. “A set of websites that allows users to directly interact with each other” “An online communication community where networks formed by the members shape the flow and formation of the content” “It is a thing of opposites; compelling and annoying, time wasting and time efficient, useful and useless” @leifkendall @justingould @Nenad @nettya http://econsultancy.com/uk/blog/3527-what-is-social-media-here-are-34-definitions © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 7
  7. 7. “Gotta Share” •  What’s the reason for the growth in social media? !  !  !  !  Feeling connected in a disconnected world? Sharing with friends and acquaintances? Information Sharing / Provision Boasting / Everybody else is doing it / Addiction…. •  Now watch the video – and spot how many social media platforms are mentioned…. © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 8
  8. 8. “Gotta Share” © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 9
  9. 9. The Life-Cycle of a Social Media Site The history of Myspace August 2003: Myspace founded January 2004: Official launch November 2004: 5 million users July 2005: NewsCorp buys Myspace parent company for $580m July 2006: Myspace becomes the most visited site in the US – with 80% of all social networking traffic – with more visits than Google April 2008: Facebook catches up – with both having 115m unique views per month December 2008: Myspace peaks with 76m visitors in the US © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 10
  10. 10. The Life-Cycle of a Social Media Site The history of Myspace April 2009: Chris DeWolfe, CEO & co-founder steps down as visitors fall June 2009: 1600 Employees January 2011: Almost half of employees are laid off (500) April 2011: Myspace put up for sale June 2011: 200 employees. Specific Media Group and Justin Timberlake jointly purchase the company for approximately $35 million June 2012: 25m unique visitors September 2012: Myspace goes for a redesign January 2013: The new Myspace enters its “beta phase” June 2013: Most of existing content is deleted (without warning) “Classic Myspace” discontinued. iPhone App is launched. © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 11
  11. 11. Why is this relevant? What goes up…. •  The current social networks fulfill a need… •  Each is differentiated and serve different purposes •  Contrast LinkedIn, Facebook, Twitter, Pinterest, Google+, Foursquare…. •  But what about Xing, Viadeo…. When (if) a better “moustrap” comes along they will fall…. But will there be money? •  Bebo, Friendster, Six Degrees, Zynga, Myspace… •  Orkut •  ASmallWorld… © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 12
  12. 12. Where are the opportunities for new social networks Mobile – Grindr, Instagram, Waze… Regional / local – Streetlife, Weibo, Vkontakte Hobbies – Goodreads, TripIt Professions - Esqspot Special interests – Sulia The “Zeitgeist” – Ask.fm to Zombies “The real world” – Meetup, AirBnB © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 13
  13. 13. Mobile Social Networks © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 14
  14. 14. Did you get the picture… © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 15
  15. 15. Finding Love on the Phone © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 16
  16. 16. Regionalising: Streetlife, VK, Weibo © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 17
  17. 17. GoodReads © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 18
  18. 18. TripIt © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 19
  19. 19. EsqSpot © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 20
  20. 20. EsqSpot © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 21
  21. 21. EsqSpot © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 22
  22. 22. Sulia © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 23
  23. 23. Sulia © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 24
  24. 24. Ask.fm © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 25
  25. 25. Zombies © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 26
  26. 26. MeetUp © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 27
  27. 27. Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102 © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 28
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