Watch the presentation on Youtube here: https://www.youtube.com/watch?v=dSkuKDyQOh8
When building a new product or designing a new feature you always have a voice in the back of your mind whispering things such as: What if no one uses it? What if nobody really understands the value of what I am building? What if that thing I am designing becomes a total flop?
This presentation will give you simple and low time consuming techniques to ensure your product gets used. I will tell you how to find people to talk to, how to gather user stories to make sure you are designing the right features and a couple of ways to test you product.
Some feedback from the startup I gave the talk to:
"It was gold. Arthur was generous and giving everything away."
"Many easy-to-implement tips and nice “real world” examples :)"
Please give me some feedback and send me your questions at @abrodo on Twitter