About Arthur is uses story and metaphor in his roles as a mentor, strategy consultant and educator. He is the author of two books: Being a Successful Knowledge Leader and The Organizational Zoo, A Survival Guide to Workplace Behavior, and works with organisations to enhance outcomes. In his former role of Global Knowledge Director at Cadbury Schweppes, he used stories to assist in the facilitation of virtual global communities to exchange ideas and increase productivity.
He incorporates humour and metaphor into his workshops to build understanding, trust and relationships, enhance teamwork and secure ownership. His Conversations that Matter technique leverages diversity and facilitates emer
