Empathy in Document Planning

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A workshop for the Congressional Hunger Center professional day, March 2012. All content created by Artemio Rivera.

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Empathy in Document Planning

  1. 1. Design Thinking in Document Planning Introducing a Framework for Empathy Data Visualization Professional Development Day , March 2012 National Emerson Fellows, Congressional Hunger Center Presented by Artemio Rivera, DC Area UI/UX Designer
  2. 2. 2Empathy in Document Planning Workshop, Artemio Rivera, March 2012 welcome!
  3. 3. 3Empathy in Document Planning Workshop, Artemio Rivera, March 2012 Objective DOCUMENT PLAN EMPATHY
  4. 4. Empathy in Document Planning Workshop, Artemio Rivera, March 2012 4 Each Group 5 people 3 activities 1 persona 1 deliverable 5 minutes each! set of guidelines to help structure a document
  5. 5. 5Empathy in Document Planning Workshop, Artemio Rivera, March 2012 Today’s Focus Supplemental Nutrition Assistance Program (SNAP) 1. Make a document that “just works” for your persona. 2. Make your persona care about it.
  6. 6. 6Empathy in Document Planning Workshop, Artemio Rivera, March 2012 Activities Outline ? 1. Persona Details 2. Design Directions 3. Document Strategies
  7. 7. 7Empathy in Document Planning Workshop, Artemio Rivera, March 2012 Activities Outline (in other words…) 1. Focusing on Details: understand a reader’s daily life at multiple levels. 2. Going Abstract: identify important patterns in the reader’s life that might lead to design directions. 3. Creating an Actionable Strategy: generate document guidelines based on an understanding of the reader.
  8. 8. 8Empathy in Document Planning Workshop, Artemio Rivera, March 2012 let’s get started!
  9. 9. 9Empathy in Document Planning Workshop, Artemio Rivera, March 2012 ? Think and Feel? Say and Do? See?Hear? 1. Persona Details: The Empathy Map Walk through a day in the life of your persona. At each step, what do they... I want to make a difference in the world. “You need to start planning your future…” Other students getting jobs PROCRASTINATE
  10. 10. 10Empathy in Document Planning Workshop, Artemio Rivera, March 2012 ? Think and Feel? Say and Do? See?Hear? 1. Persona Details: The Empathy Map Walk through a day in the life of your persona. At each step, what do they...
  11. 11. 11Empathy in Document Planning Workshop, Artemio Rivera, March 2012 2. Design Directions 2. Design Directions: Grouping a. Group the facts from the Empathy Map into logical categories. b. Define each category by completing the statement “The User needs to…” one statement per sticky note.
  12. 12. 12Empathy in Document Planning Workshop, Artemio Rivera, March 2012 2. Design Directions 2. Design Directions: Grouping Need to feel connected to people I care about Need to become self-sufficient Need to find direction in life
  13. 13. 13Empathy in Document Planning Workshop, Artemio Rivera, March 2012 3. Document Strategies: The Plan a. Place each “need” sticky into a space on the Plan Worksheet. b. Fill in the two adjacent columns, FORMAT and CONTENT with specifications that suggest themselves from the “need.” Need, which suggest… FORMAT CONTENT Need to find direction in life Simple format, one or two visual elements – NOT like a newspaper One main message
  14. 14. 14Empathy in Document Planning Workshop, Artemio Rivera, March 2012 discussion/reflection
  15. 15. 15Empathy in Document Planning Workshop, Artemio Rivera, March 2012 Concluding Thoughts ? 1. Persona Details 2. Design Directions 3. Document Strategies
  16. 16. 16Empathy in Document Planning Workshop, Artemio Rivera, March 2012 thank you! Artemio Rivera B.S. Product Design, Stanford University www.artemiorivera.com artemior@alumni.stanford.edu

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