Brandcom
We Build Reputation
PR agency presentation

Full cycle of public relations services
From strategic counseling to introduction of
effective PR programs that develop Your company’s
reputation

OUR SERVICES: CORPORATE PR
• Strategic planning and implementation of PR campaigns
• Content development and distribution:
– Composition and distribution of press releases, reports, thematic articles
– Composition of texts for leaflets and brochures
– Development and editing of content for web sites and corporate publications
• Organization of special events for media, employees and partners
• Corporate social responsibility programs
• Measurement of PR campaign effectiveness:
– Media monitoring
– Customized content analysis of the information field based on the approved
parameters
– Support of the reputation and image studies

OUR SERVICES: BRAND PR
• The legend and story behind the Brand for media and public
• Information campaigns in mass media:
– Media relations: free coverage of the brand’s information causes in the
media
– Campaign advertorials: paid information placement in media
• PR programs supporting marketing communications
• Management of the sponsor projects
• Cooperation with opinion leaders and celebrities
• Viral marketing
• Digital communications

Business terms
• Retainer:
– Specific amount of services that is provided by the
individually selected team of specialists for the flat
monthly fee
• Project works:
– Agreed amount of services under a specific project for the
agency commission (varies on amount of services
provided)
• Partnership:
– Agency payment is pegged to the specific previously
agreed outcome of the project implementation

Fields of expertise
• Telecommunications
• IT and AV electronics
• FMCG: mineral water, juices, food, cosmetics
• Alcohol and beer
• Sport: soccer
• Show business and book publishing
• Automobiles
• NGO’s
• Banks and insurance companies
• Advertising and consulting agencies

Coverage: Nationwide
Unique experience in
implementation of national
and local campaigns
We are in good relationship
with opinion leaders and
journalists in 64 cities
throughout Ukraine

Agency structure
CEO

Clients

Feedback from our clients
In cooperation with the team, which later became the kernel of Brandcom,
Kyivstar successfully implemented such large scale and well-known
projects as Ukraine-Heart of Europe (2005) in support of the song contest
Eurovision, Ukraine’s Mobile League (2004) in support Ukrainian Olympic
League, PR projects for the programs Your country. Your soccer. Your
Kyivstar (2006) – partnership with National soccer league, Communication
for the Future’s Sake to celebrate company’s 10th anniversary (2007), as
well as Communicate with your Children More (2008) and others.
Undeniable success and high outcomes of the above projects ensured
successful development of the corporate brand Kyivstar which is preferred
by every second Ukrainian.
Zhanna Revnova, Head of Corporate Communications Department of
Kyivstar

Feedback from our clients
Samsung – is a market leader of high technologies and exquisite design that is why work
with us requires outstanding skills in effective management of communication tasks.
Brandcom team constantly demonstrates high professionalism, goal orientation and
financial transparency.
Konstantin Cherepkovskiy, PR Manager of Samsung Electronics Ukraine
It is very appealing to me that Brandcom is oriented on specific business outcomes and not
only vivid communications projects. Strategic approach to solving client’s task is a distinctive
feature of Brandcom. Moreover, I’d like to mention agency’s flexibility and enthusiasm in
project implementation.
Viktoriya Krupskaya, Marketing Director
Fruit Master Group
Active tourism development project VeloKraina is greatly thankful to Brandcom for
professionalism and understanding of our needs. Nice to know that agency’s team is
consistent and reliable like Japanese car regardless of the project’s scale. They keep the
deadlines and promises so all the involved parties are satisfied with the process and the
result.
Viktor Zagreba, Project Manager of VeloKraina

Ask us!
• If you need more information about our
experience, please, contact us!
• Tell us about your goals
• We will offer the shortest and the most
effective way of reaching your goals

We will be happy to cooperate!
www.brandcom.com.ua
Artem Zelenyi
Mob: +380(67)503-94-45
E-mail: artem.zelenyi@brandcom.com.ua