About Brandcom


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About Brandcom

  1. 1. Brandcom We Build Reputation PR agency presentation
  2. 2. Full cycle of public relations services From strategic counseling to introduction of effective PR programs that develop Your company’s reputation
  3. 3. OUR SERVICES: CORPORATE PR • Strategic planning and implementation of PR campaigns • Content development and distribution: – Composition and distribution of press releases, reports, thematic articles – Composition of texts for leaflets and brochures – Development and editing of content for web sites and corporate publications • Organization of special events for media, employees and partners • Corporate social responsibility programs • Measurement of PR campaign effectiveness: – Media monitoring – Customized content analysis of the information field based on the approved parameters – Support of the reputation and image studies
  4. 4. OUR SERVICES: BRAND PR • The legend and story behind the Brand for media and public • Information campaigns in mass media: – Media relations: free coverage of the brand’s information causes in the media – Campaign advertorials: paid information placement in media • PR programs supporting marketing communications • Management of the sponsor projects • Cooperation with opinion leaders and celebrities • Viral marketing • Digital communications
  5. 5. Business terms • Retainer: – Specific amount of services that is provided by the individually selected team of specialists for the flat monthly fee • Project works: – Agreed amount of services under a specific project for the agency commission (varies on amount of services provided) • Partnership: – Agency payment is pegged to the specific previously agreed outcome of the project implementation
  6. 6. Fields of expertise • Telecommunications • IT and AV electronics • FMCG: mineral water, juices, food, cosmetics • Alcohol and beer • Sport: soccer • Show business and book publishing • Automobiles • NGO’s • Banks and insurance companies • Advertising and consulting agencies
  7. 7. Coverage: Nationwide Unique experience in implementation of national and local campaigns We are in good relationship with opinion leaders and journalists in 64 cities throughout Ukraine
  8. 8. Agency structure CEO
  9. 9. Clients
  10. 10. Feedback from our clients In cooperation with the team, which later became the kernel of Brandcom, Kyivstar successfully implemented such large scale and well-known projects as Ukraine-Heart of Europe (2005) in support of the song contest Eurovision, Ukraine’s Mobile League (2004) in support Ukrainian Olympic League, PR projects for the programs Your country. Your soccer. Your Kyivstar (2006) – partnership with National soccer league, Communication for the Future’s Sake to celebrate company’s 10th anniversary (2007), as well as Communicate with your Children More (2008) and others. Undeniable success and high outcomes of the above projects ensured successful development of the corporate brand Kyivstar which is preferred by every second Ukrainian. Zhanna Revnova, Head of Corporate Communications Department of Kyivstar
  11. 11. Feedback from our clients Samsung – is a market leader of high technologies and exquisite design that is why work with us requires outstanding skills in effective management of communication tasks. Brandcom team constantly demonstrates high professionalism, goal orientation and financial transparency. Konstantin Cherepkovskiy, PR Manager of Samsung Electronics Ukraine It is very appealing to me that Brandcom is oriented on specific business outcomes and not only vivid communications projects. Strategic approach to solving client’s task is a distinctive feature of Brandcom. Moreover, I’d like to mention agency’s flexibility and enthusiasm in project implementation. Viktoriya Krupskaya, Marketing Director Fruit Master Group Active tourism development project VeloKraina is greatly thankful to Brandcom for professionalism and understanding of our needs. Nice to know that agency’s team is consistent and reliable like Japanese car regardless of the project’s scale. They keep the deadlines and promises so all the involved parties are satisfied with the process and the result. Viktor Zagreba, Project Manager of VeloKraina
  12. 12. Ask us! • If you need more information about our experience, please, contact us! • Tell us about your goals • We will offer the shortest and the most effective way of reaching your goals
  13. 13. We will be happy to cooperate! www.brandcom.com.ua Artem Zelenyi Mob: +380(67)503-94-45 E-mail: artem.zelenyi@brandcom.com.ua