Media metrix


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Media metrix

  1. 1. Media Metrix Made by: Artem Rudi Group 174m
  2. 2. Media Metrix Core Reports <ul><li>Utilizes Media Metrix 360 ™ , a panel-centric hybrid solution that has revolutionized digital audience measurement by bridging panel- and server-based approaches to account for 100 percent of a site's audience </li></ul>
  3. 3. Media Metrix helps answer questions such as: <ul><li>How large is my site’s audience, and how is it growing over time? </li></ul><ul><li>How engaged are my site’s users, and how do I stack up against my competitors? </li></ul><ul><li>How well does my site perform in attracting the demographic segments that are most important to advertisers? </li></ul><ul><li>Which sites represent the most efficient and effective use of my advertising dollars in reaching my desired target audience? </li></ul>
  4. 4. Top Ad Supported Sites for Females 18-24 Y.O., June 2010(Sites with Greater than 5% Reach, Ranked by % Reach) Evaluate composition and reach for your target audience on more than 70,000 media entities, including ad supported sites and advertising networks.
  5. 5. Highlights <ul><li>QUALITY: Leverages the industry’s largest and highest quality consumer panel to deliver the most accurate and comprehensive suite of audience metrics. </li></ul><ul><li>COMPLETE: Provides valuable demographic measures, such as age, gender, household income and household size, which aren't available via server-centric solutions that rely on cookie and/or machine data </li></ul><ul><li>COMPREHENSIVE: Reports on more than 70,000 entities, with audience measurement for 41 individual countries and 6 global regions, as well as worldwide totals </li></ul><ul><li>ACTIONABLE: Provides a complete view of consumers’ online behavior, allowing marketers to make sound business decisions and determine the most effective marketing programs </li></ul><ul><li>INTEGRATED: Delivers a robust set of media planning applications that allows users to easily target online audiences based on a variety of demographic, lifestyle, product ownership and online behavioral characteristics </li></ul>
  6. 6. Benefits <ul><li>For Advertisers and Agencies: </li></ul><ul><li>Understand which sites perform most effectively against your target audience in terms of size and composition </li></ul><ul><li>Analyze emerging media trends to identify attractive new opportunities for reaching your desired audience. </li></ul><ul><li>Evaluate your site performance within categories, competitive sets and over time </li></ul><ul><li>Gauge the performance of online versus traditional media using traditional media metrics such as reach, frequency and GRPs </li></ul>
  7. 7. Key Measures Reports reveal the visitation and engagement behavior of your targets across 120 online content categories and total Internet
  8. 8. Benefits <ul><li>For Publishers and Ad Networks: </li></ul><ul><li>Understand your audience size, demographic composition and usage intensity </li></ul><ul><li>Analyze your performance on these metrics over time </li></ul><ul><li>Profile your site’s performance relative to the competitors in your category </li></ul><ul><li>Demonstrate your site’s ability to outperform other sites in reaching the target audiences that are important to advertisers </li></ul>
  9. 9. Compare traffic trends and demographic profiles of the entities that matter most to your business.
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