Media metrix


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Media metrix

  1. 1. Media Metrix<br />Made by: Artem Rudi<br />Group 174m<br />
  2. 2. Media Metrix Core Reports<br />Utilizes Media Metrix 360™, a panel-centric hybrid solution that has revolutionized digital audience measurement by bridging panel- and server-based approaches to account for 100 percent of a site's audience<br />
  3. 3. Media Metrix helps answer questions such as:<br />How large is my site’s audience, and how is it growing over time?<br />How engaged are my site’s users, and how do I stack up against my competitors?<br />How well does my site perform in attracting the demographic segments that are most important to advertisers?<br />Which sites represent the most efficient and effective use of my advertising dollars in reaching my desired target audience? <br />
  4. 4. Top Ad Supported Sites for Females 18-24 Y.O., June 2010(Sites with Greater than 5% Reach, Ranked by % Reach)<br />Evaluate composition and reach for your target audience on more than 70,000 media entities, including ad supported sites and advertising networks. <br />
  5. 5. Highlights<br />QUALITY: Leverages the industry’s largest and highest quality consumer panel to deliver the most accurate and comprehensive suite of audience metrics. <br />COMPLETE: Provides valuable demographic measures, such as age, gender, household income and household size, which aren't available via server-centric solutions that rely on cookie and/or machine data<br />COMPREHENSIVE: Reports on more than 70,000 entities, with audience measurement for 41 individual countries and 6 global regions, as well as worldwide totals<br />ACTIONABLE: Provides a complete view of consumers’ online behavior, allowing marketers to make sound business decisions and determine the most effective marketing programs<br />INTEGRATED: Delivers a robust set of media planning applications that allows users to easily target online audiences based on a variety of demographic, lifestyle, product ownership and online behavioral characteristics<br />
  6. 6. Benefits<br />For Advertisers and Agencies:<br />Understand which sites perform most effectively against your target audience in terms of size and composition<br />Analyze emerging media trends to identify attractive new opportunities for reaching your desired audience.<br />Evaluate your site performance within categories, competitive sets and over time<br />Gauge the performance of online versus traditional media using traditional media metrics such as reach, frequency and GRPs<br />
  7. 7. Key Measures Reports reveal the visitation and engagement behavior of your targets across 120 online content categories and total Internet<br />
  8. 8. Benefits<br />For Publishers and Ad Networks:<br />Understand your audience size, demographic composition and usage intensity<br />Analyze your performance on these metrics over time<br />Profile your site’s performance relative to the competitors in your category<br />Demonstrate your site’s ability to outperform other sites in reaching the target audiences that are important to advertisers<br />
  9. 9. Compare traffic trends and demographic profiles of the entities that matter most to your business. <br />