Discussion and how-to regarding using Google Analytics to measure traffic from Social Media initiatives by Art Wilbur, as presented to Doterati at CoLab Orlando on Feb 19, 2010.
Covers basic KPIs, campaign tagging, advanced segmentation, goals/eCommerce and custom reporting in Google Analytics. Also click-tracking, link shortening and other related items.
Video will be available on Doterati.com in the near future.
Clipping is a handy way to collect important slides you want to go back to later.