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Social Media for Visual Artists - Oct 14 2012
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Social Media for Visual Artists - Oct 14 2012

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This Social Media for Visual Artists presentation was held at the South Delta Artists Guild by ArtSites.ca Co-Founder, Rochelle Grayson on October 14, 2012. …

This Social Media for Visual Artists presentation was held at the South Delta Artists Guild by ArtSites.ca Co-Founder, Rochelle Grayson on October 14, 2012.

Here's a more detailed description:

Are you trying to understand, sort through and make decisions about how social media can work for you? In this presentation, Rochelle Grayson presents concrete strategies and examples of how you can use social media to increase your brand, market your skills, and ultimately, sell your artwork!

You will learn:
- How to Setup a Manageable & Maintainable Social Media Strategy
- Why Having Your Own Website Still Makes Sense
- Why and How to Use:
- Blogs
- Facebook Pages
- Pinterest
- YouTube
- Twitter
- Foursquare
- LinkedIn
- Mobile Apps & QR Codes

(While this workshop is focused on visual artists, it may also be of interest to other creative individuals and/or small businesses selling "visual products".)

About ArtSites.ca
Based in Vancouver, BC, Canada, ArtSites.ca is an online website building service catering to visual artists, artisans, craftspeople, and businesses selling visual products. Our goal is simple: To provide artists and creative individuals with an affordable and easy-to-use service that delivers elegant and professional websites that best showcase and promote their work.

In terms of Social Media, Rochelle has been teaching the Social Media Strategy & Marketing and Social Media Monetization courses at the University of British Columbia (UBC) for the past 5 years. She is also the Industry Chair and Program Advisor for UBC's Digital Media Strategy Certificate Program and Social Media Award of Achievement Program.

Published in: Business

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Transcript

  • 1. Welcome! Social Media for Visual Artists Rochelle GraysonA r t S i t e s .. c a rochelle@artsites.ca rochelle@artsites.ca
  • 2. Who is Rochelle?A r t S i t e s .. c a
  • 3. Introductions & ExpectationsA r t S i t e s .. c a
  • 4. Social Media Tools vs. StrategyA r t S i t e s .. c a
  • 5. What is a Strategy? BlueprintA r t S i t e s .. c a
  • 6. Your Strategy Guides You DirectionsA r t S i t e s .. c a
  • 7. What Works for Visual Artists?A r t S i t e s .. c a Show and Tell!
  • 8. Your Website • Artwork • Galleries• Artist Statement / Bio • Contact Info • Artwork • Galleries• Artist Statement / Bio • Contact Info (Optional) • Blog • Newsletter • Exhibits • Events • Videos • Classes • Collectors (Optional) • Blog • Newsletter • Exhibits • Events • Videos • Classes • CollectorsA r t S i t e s .. c a
  • 9. Blogs ● ● Works in Progress Works in Progress ● ● New Works New Works ● ● New Collectors New Collectors ● ● Inspirations Inspirations – – Scenery Scenery – – Photos / Drawings / Books Photos / Drawings / Books – – Interesting Lighting Interesting Lighting ● ● Exhibits / Events / Classes Exhibits / Events / Classes ● ● Museums Museums ● ● Videos Videos ● ● Creative Themes Creative Themes ● ● New Colours / Media New Colours / MediaA r t S i t e s .. c a
  • 10. Niki J. SandsA r t S i t e s .. c a
  • 11. Danièle LemieuxA r t S i t e s .. c a
  • 12. Facebook Profiles vs. Pages Facebook Profiles Facebook Profiles Facebook Pages Facebook Pages Friend Limit: 5,000 ● ● Unlimited friends / fans Unlimited friends / fans ● ● Friend Limit: 5,000 Public or Private ● ● Public Public ● ● Public or Private Not SEO friendly ● ● SEO friendly SEO friendly ● ● Not SEO friendly Friend Requests Require ● ● No barrier to “like” No barrier to “like” ● ● Friend Requests Require Approval Approval ● ● Unlimited promotional Unlimited promotional Person to Person Messaging opportunities opportunities ● ● Person to Person Messaging ● ● May not promote sale of May not promote sale of ● ● Can only comment on your Can only comment on your your work your work Page and other Pages Page and other Pages ● ● Insights Analytics Tools Insights Analytics Tools ● ● Better Website Integration Better Website IntegrationA r t S i t e s .. c a
  • 13. Facebook InsightsA r t S i t e s .. c a
  • 14. Jared BettsA r t S i t e s .. c a
  • 15. What to Post on Facebook Pages ● ● Shareable News & Personal Shareable News & Personal ● ● Highly Visual Content Highly Visual Content ● ● Links to Blog Posts Links to Blog Posts ● ● Works in Progress Works in Progress ● ● New Works New Works ● ● New Collectors New Collectors ● ● Inspirations Inspirations – – Scenery Scenery – – Photos / Drawings / Books Photos / Drawings / Books – – Interesting Lighting Interesting Lighting ● ● Exhibits / Events / Classes Exhibits / Events / Classes ● ● Videos Videos ● ● Creative Themes Creative Themes ● ● New Colours / Media New Colours / MediaA r t S i t e s .. c a
  • 16. What is Pinterest?A r t S i t e s .. c a
  • 17. Create a ProfileA r t S i t e s .. c a
  • 18. What to Pin on Pinterest ● ● VISUALS! VISUALS! ● ● Works in Progress Works in Progress ● ● New Works New Works ● ● Works that Just Sold Works that Just Sold ● ● Inspirations Inspirations – – Scenery Scenery – – Photos Photos – – Drawings / Sketches Drawings / Sketches – – Book Covers Book Covers ● ● Videos Videos ● ● Creative Themes Creative Themes ● ● New Colours / Media New Colours / MediaA r t S i t e s .. c a
  • 19. Whos Pinned Your Art? www.pinterest.com/source/yourwebsite.com www.pinterest.com/source/yourwebsite.comA r t S i t e s .. c a
  • 20. YouTubeA r t S i t e s .. c a
  • 21. What to Post on YouTube ● ● How-tos! How-tos! ● ● Classes / Lessons Classes / Lessons ● ● Basic Techniques Basic Techniques ● ● Basic Theory Basic Theory ● ● How to Avoid XYZ How to Avoid XYZ ● ● Tips & Shortcuts Tips & Shortcuts ● ● Lessons Learned Lessons Learned – Preparations for – Preparations for an Exhibit an Exhibit – Framing Artwork – Framing Artwork – Business / Marketing – Business / Marketing ● ● Footage from Openings or Footage from Openings or Other Art Events Other Art Events ● ● An "Open Studio" Tour An "Open Studio" Tour ● ● Artist Statement Artist StatementA r t S i t e s .. c a
  • 22. Leo CunananA r t S i t e s .. c a
  • 23. LinkedIn ● ● Build Professional Contacts ● ● Connect with Galleries, Collectors, & Other ArtistsA r t S i t e s .. c a
  • 24. LinkedIn GroupsA r t S i t e s .. c a
  • 25. LinkedIn GroupsA r t S i t e s .. c a
  • 26. Twitter ● ● Will Show Images! Will Show Images! ● ● Short description links to: Short description links to: – Works – Works in Progress in Progress – New Works – New Works – New Collectors – New Collectors – Inspirations – Inspirations ● ● Scenery Scenery ● ● Photos / Drawings / Books Photos / Drawings / Books ● ● Exhibits / Events / Classes Exhibits / Events / Classes – Museums – Museums – Videos – Videos – Creative Themes – Creative Themes – New Colours / Media – New Colours / Media ● ● Autoconnect to other Sites Autoconnect to other SitesA r t S i t e s .. c a
  • 27. Foursquare • Events • Events • • Exhibits Exhibits • • Where you are Where • • Classes Classes • • Scenic Spots Scenic SpotsA r t S i t e s .. c a
  • 28. Mobile Apps ● ● Art Spotter An iPhone app that helps tourists and others locate nearby art.A r t S i t e s .. c a
  • 29. QR CodesA r t S i t e s .. c a
  • 30. Your Social Ecosystem Your Space - Your Control Content Blog / Artwork / Galleries Exhibits / Events / Classes Social Buttons / Sharing / Syndicating Public Space - Their ControlA r t S i t e s .. c a
  • 31. Thank You! Questions? Rochelle Grayson rochelle@artsites.ca rochelle@artsites.caA r t S i t e s .. c a
  • 32. Links of Interest ● ● Wordle.net Wordle.net ● ● How to Create a Facebook Artist Page [Video] How to Create a Facebook Artist Page [Video] ● ● Pinterest.com Pinterest.com ● ● Pinterest “Follow”, “Pin it”, and other Buttons & Goodies Pinterest “Follow”, “Pin it”, and other Buttons & Goodies ● ● LinkedIn for Artists: 3 Surprisingly Good Ways to LinkedIn for Artists: 3 Surprisingly Good Ways to Promote Your Art on LinkedIn Promote Your Art on LinkedIn ● ● Where are my images being used? Find out via Where are my images being used? Find out via Google Images and/or TinEye. Google Images and/or TinEye. ● ● QR Code Generator QR Code GeneratorA r t S i t e s .. c a