Price Your Art - Tips to Help You Price Your Artwork
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Price Your Art - Tips to Help You Price Your Artwork

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What should I charge for my artwork?! Join ArtSites.ca Co-founder, Rochelle Grayson as she explains best practices, tips and resources on how to price your artwork. In this presentation, you'll......

What should I charge for my artwork?! Join ArtSites.ca Co-founder, Rochelle Grayson as she explains best practices, tips and resources on how to price your artwork. In this presentation, you'll learn:

- What are common pricing practices
- What to consider when establishing your prices
- What to put on your website and marketing materials about your prices
- How to deal with a variety of different price points
- What are typical price points and how do they affect purchases

Learn about the business of pricing art!

More in: Art & Photos , Business
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  • 1. ArtSites.caArtSites.ca Welcome!Welcome! Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson rochelle@artsites.ca Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson rochelle@artsites.ca
  • 2. ArtSites.caArtSites.ca Who is Rochelle?Who is Rochelle?
  • 3. ArtSites.caArtSites.ca
  • 4. ArtSites.caArtSites.ca
  • 5. ArtSites.caArtSites.ca
  • 6. ArtSites.caArtSites.ca A lot of people cry while chopping onions; The trick is ... NOT to get emotionally attached! :-)
  • 7. ArtSites.caArtSites.ca
  • 8. ArtSites.caArtSites.ca Where & With Whom Do You Show?
  • 9. ArtSites.caArtSites.ca
  • 10. ArtSites.caArtSites.ca How long have you been doing this?
  • 11. ArtSites.caArtSites.ca
  • 12. ArtSites.caArtSites.ca
  • 13. ArtSites.caArtSites.ca
  • 14. ArtSites.caArtSites.ca ComparablesComparables
  • 15. ArtSites.caArtSites.ca Similar GeographySimilar Geography
  • 16. ArtSites.caArtSites.ca Similar MediumsSimilar Mediums
  • 17. ArtSites.caArtSites.ca Similar VenuesSimilar Venues
  • 18. ArtSites.caArtSites.ca Similar Experience Levels
  • 19. ArtSites.caArtSites.ca New Artist?! Cost-based pricing = Time x Labor (~$15/hr) + Cost Then, do a comparable check!
  • 20. ArtSites.caArtSites.ca Keep Track of Your Time!Keep Track of Your Time!
  • 21. ArtSites.caArtSites.ca Overhead CostsOverhead Costs
  • 22. ArtSites.caArtSites.ca Other Common Pricing StrategiesOther Common Pricing Strategies ● By Size – 8 x 10 = $100 – 16 x 20 = $200 ● Square-Inch Calculation / Method – Width x Height x $X (+ 2 x Frame Costs) – 16 x 20 x $6 = $1,920 ≈ $1,900 – Smaller works = higher sq-in constant, e.g. $8 – Larger works = lower sq-in constant, e.g. $4-5 ● By Size – 8 x 10 = $100 – 16 x 20 = $200 ● Square-Inch Calculation / Method – Width x Height x $X (+ 2 x Frame Costs) – 16 x 20 x $6 = $1,920 ≈ $1,900 – Smaller works = higher sq-in constant, e.g. $8 – Larger works = lower sq-in constant, e.g. $4-5
  • 23. ArtSites.caArtSites.ca Compare to What's Sold!Compare to What's Sold!
  • 24. ArtSites.caArtSites.ca
  • 25. ArtSites.caArtSites.ca Original vs Print Price DynamicsOriginal vs Print Price Dynamics Print Price = $XOriginal Price = $2-5X
  • 26. ArtSites.caArtSites.ca Charge the Same or a Little LessCharge the Same or a Little Less
  • 27. ArtSites.caArtSites.ca When to Increase PricesWhen to Increase Prices +10 – 25% / year
  • 28. ArtSites.caArtSites.ca
  • 29. ArtSites.caArtSites.ca
  • 30. ArtSites.caArtSites.ca Leave Room to Negotiate Down!
  • 31. ArtSites.caArtSites.ca Online Pricing Issues
  • 32. ArtSites.caArtSites.ca
  • 33. ArtSites.caArtSites.ca Approval, Refund & Return PoliciesApproval, Refund & Return Policies
  • 34. ArtSites.caArtSites.ca
  • 35. ArtSites.caArtSites.ca Be Confident! Be Confident!
  • 36. ArtSites.caArtSites.ca Thank You!Thank You! Questions? Rochelle Grayson rochelle@artsites.ca ArtSites.ca/workshops/2014-04-26 Questions? Rochelle Grayson rochelle@artsites.ca ArtSites.ca/workshops/2014-04-26
  • 37. ArtSites.caArtSites.ca Links of InterestLinks of Interest ● How to Present / Talk About Prices Online ● How to Use PayPal Buttons on Your Website ● Price Your Art Realistically