Etihad Airways- Key Success Factors in Far East Countries

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Etihad Airways- Key Success Factors in Far East Countries

  1. 1. By Arshed Aydrose- University of WollongongEtihad’s Key Success Factors in Far East Countries
  2. 2. KEY SUCCESS FACTORS People Products and Services Route System Partnership and Alliance Revenue and Cost control
  3. 3. Etihad Airways People Award winning cabin crew Inflight Chef Training for communicative skills and crisis management Introduction of ‘iachieve’ – a performance based pay
  4. 4. Product and Services Vision- Best in class Customer Service and Reducing Cost. Inflight Developments:  Economy Class on all far eastern destinations.  Included Hot beverages, multiple course meal and hot desert.  Japanese inflight service with traditional KAISEKI menu.  Korean menu in all Seoul flights.
  5. 5. Product and Services Aircraft Developments:  Inflight Entertainment system in all B777 and A340 aircrafts by end of 2010. Ground Product Offerings:  Economy Class passengers have access to free wifi, printing, luggage storage, family lounges and prayer rooms at Etihad Terminal Abu dhabi.
  6. 6. Route Systems New and Increased frequencies From AUH to Beijing (five per week to daily flights) From AUH to Seoul (six per week to daily) From AUH to Bangkok ( 10 flights per week to double daily)
  7. 7. Partnerships and Alliances 28 codeshare agreement with leading airlines. Strategic alliance with Virgin Atlantic in Sep2010. Generated revenue up to 1billion AED in 2010 alone.
  8. 8. Revenue and Cost Control Express Dinner Service- Less weight, Less fuel. April 2010, New meal planning system (Automated Catering Process). High Altitude flying- Less pressure, Less fuel burnt.
  9. 9. THANK YOUMail me for references: arallien@hotmail.com

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