Working with the IBM Business Analytics Channel

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What is Business Analytics and how can you work with the channel?

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  • When we look at these foundations and we look at building out this portfolio, it's been a sustained journey. We spend billions of dollars in internal R&D to bring this innovation. We spend money on acquiring the best technologies from other companies who have innovated. We have over 10,000 technical professionals who can bring you this technology. We have over 7,000 consultants who can help you plan your strategy and help implement it. We have 27,000 business partner certifications creating an ecosystem around our technologies. And we have the largest research department, in mathematics, in private industry, all of it to enable delivering this technology for your benefit.
  • A look at Cognos and SPSS as part of the Business Analytics portfolio
  • Working with the IBM Business Analytics Channel

    1. 1. © 2014 IBM Corporation Business Analytics
    2. 2. © 2014 IBM Corporation Business Analytics Working with the IBM Business Analytics Channel Mike Bolas: Partner Enablement Manager, Business Analytics
    3. 3. © 2014 IBM Corporation Business Analytics Agenda  Introductions  History Lesson  What is Business Analytics  Working with the Channel
    4. 4. © 2014 IBM Corporation Business Analytics 1969 PowerPlay & Impromptu 1990 Cognos 8.1 Cognos 8.2 ReportNet 2009 Series 7 Adaytum Acquisition Applix Acquisition Frango Acquisition Celequest Acquisition 2000 A Brief History of Cognos 1984 PowerHouse 4GL IBM Cognos 8.3 IBM Cognos 8.4 2008 1987
    5. 5. © 2014 IBM Corporation Business Analytics Autonomic Operations Developer Productivity Deep Compression pureXML pureScale Pervasive Content Stream Computing Content Analytics Advanced Case Management Workload Optimized Systems Social Analytics/Consumer Insight 2013 2005 Decision Management IBM is investing in Business Analytics & Optimization More than $14B in acquisitions since 2005 Over $6B in Systems level R&D More than 10,000 technical professionals More than 7,500 dedicated consultants Largest math department in private industry IBM Business Analytics will grow to approx $16B by 2015 and contribute 20% of IBM’s growth
    6. 6. © 2014 IBM Corporation Business Analytics • Cognos Enterprise • Cognos Express • Cognos Insight • SPSS Decision Management • SPSS Catalyst • SPSS Modeler • SPSS Data Collection • Social Media Analytics • Analytic Answers • Algorithmics • OpenPages • Cognos Disclosure Management • Cognos TM1 • Cognos Quota Management • Cognos Territory Management • Incentive Compensation Management • Accelerate External Reporting Performance • Blueprint It’s all about Business Performance Management Applies to ALL Industries The IBM Business Analytics portfolio
    7. 7. © 2014 IBM Corporation Business Analytics Future view of your business Accurately Predict the Future (Fine tune your forecasts) Case data Operational data Social Media Change policy, In-process decision management Predictive models Operational efficiency analysis Risk Cost Processing Time Data mining Business rules Text mining Statistics Current/Future view of your business Business Modeling (Usually plans, budgets, forecasts) Planning / Budgeting Consolidation Reporting & analysis Business modeling TM1 Data Integration CRM HR GL SCM IBM Business Analytics • How are we doing? (Metrics, KPIs) • Why? (Analysis & query) • Monitor performance (Dashboards & reports) • Forecasting (Financial & Operational) • Scenario modeling (Future scenarios) • Costing (Financial & operational) • Statistics (Why did this happen?) • Data mining (What is going to happen?) • Integration (Financial & operation forecasts) Customer profitability Supplier performance Productivity Strategic performance Closed loop marketing Product profitability CRM Inventory Payroll Sales Gen Ledger Production Data Warehouse Historical view of your business Business Intelligence Environment (Well established data warehouse) Business Intelligence Predictive AnalyticsPerformance Management
    8. 8. © 2014 IBM Corporation Business Analytics 8 How are we doing? IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE How are we doing? Why? What should we be doing? Actionable Insights to Answer Key Questions
    9. 9. © 2014 IBM Corporation Business Analytics IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE
    10. 10. © 2014 IBM Corporation Business Analytics
    11. 11. © 2014 IBM Corporation Business AnalyticsScorecards & Dashboards Immediate Insights to Business Performance
    12. 12. © 2014 IBM Corporation Business AnalyticsScorecards & Dashboards Reports Immediate Insights to Business Performance
    13. 13. © 2014 IBM Corporation Business AnalyticsScorecards & Dashboards Reports Immediate Insights to Business Performance Real-Time Monitoring
    14. 14. © 2014 IBM Corporation Business Analytics
    15. 15. © 2014 IBM Corporation Business Analytics
    16. 16. © 2014 IBM Corporation Business Analytics Ad Hoc Query Deeper Analysis of Trends & Patterns
    17. 17. © 2014 IBM Corporation Business Analytics Ad Hoc Query Deeper Analysis of Trends & Patterns Trend & Statistical Analysis
    18. 18. © 2014 IBM Corporation Business Analytics Ad Hoc Query Deeper Analysis of Trends & Patterns Trend & Statistical Analysis Social Media Analytics
    19. 19. © 2014 IBM Corporation Business Analytics
    20. 20. © 2014 IBM Corporation Business Analytics
    21. 21. © 2014 IBM Corporation Business Analytics What If Foresight to Plan & Allocate Resources
    22. 22. © 2014 IBM Corporation Business Analytics What If Foresight to Plan & Allocate Resources Predictive Modeling
    23. 23. © 2014 IBM Corporation Business Analytics What If Foresight to Plan & Allocate Resources Predictive Modeling Planning & Budgeting
    24. 24. © 2014 IBM Corporation Business Analytics IBM Business Analytics Client Advantage: Proven Platform T R U S T E D I N F O R M A T I O N Message Sources Modern and Legacy Sources Application Sources OLAP Sources Relational Sources
    25. 25. © 2014 IBM Corporation Business Analytics Working with the Channel  Partner First Program: Technical skills program specifically targeted at enabling key focus partners in new areas, with the specific intention of growing revenue  OpenTEC: First-of-a-kind program to allow BP-provisioned PoTs to drive significant increase in Channel SW Sales opportunities  Project Cooper: Best practice program to fast-track skills transfer to Business Partners  Techsales Partner support Primary Techsales contact  Enablements General and individual enablements for Business Partners
    26. 26. © 2014 IBM Corporation Business Analytics Partner First Program
    27. 27. © 2014 IBM Corporation Business Analytics What is OpenTEC
    28. 28. © 2014 IBM Corporation Business Analytics Project Cooper
    29. 29. © 2014 IBM Corporation Business Analytics Partner Enablement  Product Enablement Active Reports Workshops Dynamic Cubes Workshops  New Product Releases IBM Sales Performance Management (Varicent) Business Partner Update What's New in IBM TM1 10.2  Soft Skills Demonstration Workshops  Pipeline Generation Support at Customer Events
    30. 30. © 2014 IBM Corporation Business Analytics IBM PartnerWorld - http://www.ibm.com/partnerworld/
    31. 31. © 2014 IBM Corporation Business Analytics Questions/Comments
    32. 32. © 2014 IBM Corporation Business Analytics
    33. 33. © 2014 IBM Corporation Business Analytics

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