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Presentation - 17th April New Partner Event
Storwize V7000 & V7000 Unified - Dominic Cole

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  • {DESCRIPTION} This is a title page. The module presented in this page is called - 1H2012 IBM STG Smarter Storage Selling. Module 5 – ltu35954 Mastering the IBM Storage V7000 Value Proposition Client Presentation Randy Arseneau Consultant, Storage Platform Strategy {TRANSCRIPT} Hello and welcome to the mastering the IBM Storage V7000 Value Proposition Client Presentation. My name is Randy Arseneau. I’m going to take you through this module which is part of our new 2012 STG Smarter Storage selling curriculum.
  • An entirely new set of requirements are being placed on what are in many cases inefficient IT infrastructures. To capture new opportunities, IT organizations must respond to dramatic increases in demand and workload while meeting demands for new services and greater service quality. Meanwhile, IT budgets over the last 6+ years have increased only slightly. This is what we call the IT conundrum. The need to do dramatically more without additional resources. So, while the possibilities for innovation on a Smarter Planet are widely varied… every IT organization faces the stark reality that the demand for computing capacity is nearly insatiable while their IT budgets are increasingly viewed as a means of cost control.
  • Title of Presentation Client Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • So lets first look at the business challenge related to this information and data growth that our customers are facing. <click> So data continues to grow and continues to grow an extremely rapid rate, with industry numbers suggesting between 20 and 40% per year. Indeed our own studies, including those performed by Butterfly for example, support these numbers, with an average data growth rate of 34% per year <click> Now what does this actually mean in terms of capital expense and impact. So this data growth means our customer are having to buy more infrastructure that is clearly taking up more data centre space it is obviously incurring more cost. The curve is not as aggressive as the data curve because the cost of technology does keep declining and storage densities do keep getting greater However the storage densities are not increasing as quickly as they have been in the past, historically storage densities were increasing faster than data growth but today that has changed and the data growth is exceeding the technology. Now the other impact of course of buying all this infrastructure is the impact on energy consumption with the more physical infrastructure you put on the floor the more disks you’re powering, the greater the energy consumption becomes. <click> So how does the budget look in comparison to the this Capex requirement, well industry numbers suggest storage budgets are only increasing by between 1 and 5% per year, although some customers have also been telling that their budgets are actually being reduced, expanding the size of the problem even more. <click> This looking at the capex and budget curves, really highlights the issues our customers are facing. This is where the reality of the inescapable data growth meets the reality of the budgets available. It is this very issue that emphasises the need to look at and implement a smarter, more efficient storage infrastructure. <click> The final consideration is operational costs. There could be a temptation to just buy cheaper storage technologies to help counter the problem, but this does not address this issue of increasing operational costs. There are some key elements or challenges here such as staffing costs to manage an ever growing environment, and in particular finding the right skills in the market. But also, every disk that is purchased consumes energy, and energy resources can not be thought of as a limitless resource any longer, there is a need to evaluate if energy providers will be able to keep up with the required energy demand growth. Of course energy costs have also been increasing dramatically, this combined with increasing energy requirements from the additional infrastructure required to keep track with data growth, just compounds the problem. Lastly, recent UK government legislation requires companies to reduce their carbon footprint, an element of which will ultimately require them to reduce their energy consumption, or face significant penalties. Whilst this currently affects larger companies, within the next few months, it will impact all businesses, so is something they need to consider.
  • Lets look into a little more detail on Storage Efficiency. Here we have what is often referred to as the storage wastage or waterfall chart. I’m sure this will be familiar to many of you, but lets quickly step through the causes of this effect. <click> On average, companies lose 30 percent of the capacity configuring RAID protected arrays, taking into account parity drives and hot spares. This then gives us the usable capacity. There isn’t necessarily a lot we can do in this space unless perhaps the customer is currently employing a lot of RAID 1/mirroring in their environment, and then we can perhaps provide the right service levels with alternative, more cost effective RAID levels. <click> Looking at the next step, on average another 30% is then lost when allocating storage. This can be due to company std LUN sizes leaving undefined capacity, as well as often arrays configured for performance. These are often defined by the number of disks/spindles required to drive the performance needed, but can realise more capacity than was required, which is then in turn not utilised effectively. <click> Approximately an additional 15% is lost through configured LUN’s not being used, perhaps having been previously allocated to a system that has since been decommissioned, but the storage capacity was not redeployed back into the storage pool. Or volumes that have not been accessed for an extended period of time, but contain data of value. <click> The actual data size compared to what was allocated to a requirement is also in the majority of cases, significantly smaller. Project or application integration managers often ask for more capacity than they really needed initially, to cover themselves, making requests that hopefully cover all eventualities. However, if they are not using it yet, why would our customers want to be paying for that depreciating asset as well as the wasted energy consumption powering something that is not yet being utilised? Another way to think about this is our clients are in effect getting a $30,000 return from their $100,000 investment. Another example to help our client visualise the inefficiencies, this utilisation is like having a 10 story building, with only 3 floors occupied. And then when employing 20 more people, buying a new building to put them in. This is in effect what many of our clients are doing today, believing they need and subsequently buying more storage, when their existing storage is perhaps only 30% utilised. IBM can help our clients address these recognised problems and indeed can help reverse the trends. So how can we help our customers reverse this trend, well lets first focus on the 30% loss from usable to allocated. <click> With storage virtualisation technologies, that certainly IBM have had in the market for over 8 years now, we can ensure all usable capacity can be grouped into storage pools, enabling it to be carved up without wastage. Think of multiple partially filled glasses of water vs a jug of water being shared with straws, so there is only one resource to think of from the point of view of keeping it as near to full as possible. Automated tiering can then also minimise the number of drives required to drive performance requirements whilst also ensuring they are fully utilised, always keeping the data with the highest access, on the fasted technology. Thin Provisioning, allows you to allocate more storage capacity than you have available, the concept of over provisioning. So reducing that wastage associated with a project that has been over specified. The efficiency gains from these technologies can be significant, such as one of our clients who achieved an increase of 47% in utilisation through Storage Virtualisation. <click> By combining these technologies its possible our clients “Allocated” capacity is actually higher than the usable capacity. Very similar in approach to the concept of over provisioning processors that many of our customers are doing today. <click> If we then look at the loss from allocated to active, with the right storage management tools, we can ensure we identify any capacity that is not being accessed. If it is a volume that actually contains no data, it can be released and added back into the storage pool. If it contains data of value, that is not being accessed, with the right automation tools linked to policies from the reporting, it can be moved to a more cost efficient technology. The reporting tools also become highly valuable, following our previous step, in providing capacity forecasting and reporting, ensuring the right physical capacity is available to satisfy the now over allocated storage. <click> By understanding what there is, how it is being used, and moving data to the right pace, we can ensure all allocated capacity is active. <click> Finally, looking at the data size. Data Reduction Technologies such as compression and deduplication, ensures data takes up less physical capacity, and with compression technologies that can be applied to production data without compromising performance, the benefit these technologies becomes more accessible. IBM’s Real Time Compression technology in particular, ensures we can offer our clients a significant differential compared to the rest of the market. With our compression technology, we can compression Oracle databases by up to 85%, and typically, on average by 80%. When discussing this with customers, they often query if there is a performance impact from this compression. The answer is yes, a positive impact. The reason for this is simple, in the end to end process of writing or reading data, the slowest part of the process is the moving parts disk technologies. By compressing the data in flight at 80%, we are in effect only writing or reading approx. 1/5 th of the capacity, speeding up the total process. Across all of a customer data or file types, we on average see between 50 and 60% compression. In discussions with customers we can ask them, “Mr Customer, whilst you clearly will need proof points, what if, at worst performance was the same, but your entire data was compressed by an average of 60%, could you afford not to investigate further”? The answer is very typically no, and we can then propose a proof of concept or workshop to determine the compression ratio’s they are going to achieve. <click> It is through this compression technology in particular, that we can actually ensure our customers data size is actually significantly larger than the capacity required to store it. <click> Through the combination of all these technologies, you can see we can help change that storage curve. This will reduce both our clients costs, as well as their energy requirements, helping to reduce operational costs. Very importantly, we can also discuss with our clients how we can apply these technologies and efficiencies, to their existing infrastructure, and help them gain significant additional value from their existing assets. This is the vision of tomorrow’s infrastructure, utilising technologies that IBM has available today and with which we would like to start working with our clients, to deliver a smarter storage infrastructure. We can see here we can transform that $100,000 investment to return perhaps $140,000, a proposition that we can be sure CFO’s will like to hear.
  • Virtual infrastructures improve efficiency, provide for t ransparent mobility, and give common manageability and capabilities regardless of type of virtualized resource. VMware leads the way in virtualized x86 server infrastructures. IBM leads the way in virtualized storage infrastructures. Like VMware vSphere Hypervisor for servers… IBM’s Storage Hypervisor comes in both a midrange (Storwize V7000) and enterprise (SAN Volume Controller) package Like VMware vCenter Server for servers… IBM’s Tivoli Storage Productivity Center unifies and simplifies virtual storage management
  • 04/20/12 IBM Confidential
  • 10/6 As I mentioned on the previous slide, IBM Active Cloud Engine has multi-site support. That means clients can support Active Clouds. Traditionally, clouds have been implemented for a data center, or for a Cloud Service Provider. If you or part of your work group are in another part of the world, you might not have fast access to the information you need to do your job. In an Active Cloud, users share a single view of files and directories in each site, based on their access permissions, of course. Files flow to the users. Users access files the same way they do in a single site environment. Instead of chasing their files, files migrate to users automatically, as needed. IBM Active Cloud Engine also implements policy-driven file distribution, so you can pre-populate remote sites with files you know people need to access. That enables fast performance for remote users.
  • Title of Presentation Client Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • 10/6 Now, I would like to introduce our featured announcement. One Year Ago, IBM Set a New Standard for Midrange Storage with the introduction of Storwize V7000. Storwize V7000 is o ptimized for Virtual Server Environments. I includes: Virtual storage for flexibility Easy Tier for performance, and VMware integration for clients managing their virtualized data centers with VMware tools Storwize V7000 supports 100% Virtualized Storage. Not just for its own storage, but for external storage, too; which can improve flexibility across the data center. Storwize V7000 has Enterprise class Storage Efficiency built in. Besides virtualization and Easy Tier, which I just mentioned, Storwize V7000 includes thin provisioning and efficient snapshots; and sophisticated local and remote mirroring, optional. Storwize V7000 is easy to set up, often in less than a day, and easy to manage. Its innovative, intuitive GUI eliminates complexity, and non-disruptive data migration included
  • Storwize v7000 & v7000 unified arrow

    1. 1. Storwize Unified – Beat the Competition Dominic ColeV7000 Business Development Manager,IBM © 2012 IBM Corporation
    2. 2. The demands placed on the data centre have never been greater 32.6 million servers worldwide 1.2 Zetabytes (1.2 trillion  85% idle computer capacity gigabytes) exist in the “digital universe”  15% of servers run 24/7 without  50% YTY growth being actively used on a daily basis  25% of data is unique; 75% is a copy Between 2000 and 2010 Data centres have doubled their  servers grew 6x (‘00-’10) energy use in the past five years  storage grew 69x (‘00-’10)  18%increase in data center energy costs projected  virtual machines grew 51% CAGR (‘04-’10) Internet connected devices Since 2000 security growing 42% per year vulnerabilities grew eightfold … while IT budgets are growing less than 1% per year. 2 © 2012 IBM Corporation
    3. 3. Top Storage Requirements in UK Ease of Management Scalability IO Performance Integrated DP & DR Density / FloorspaceIDC European Storage Survey 2011 © IDC 04/20/12 3
    4. 4. The Business Challenge • Data Growth $ $ $ $ $ $ $ $  20-40% per year $ $ $ $ • Capex Required $ $ $ $  More Infrastructure  More EnergyEvery two days now, we create • Capex Budget Realityas much information as we did p e xfrom the dawn of civilisation O  Only 1-5%/year increase • Inescapable data growthup until 2003 ta Eric Schmidt Executive Chairman, Google Da meets budget reality • Operational impacts uired  Can’t just buy q ape x Re more/cheaper storage C  Energy requirements/costs  Increasing Energy costs Capex Budget Reality  CRC Legislation – reduce energy requirements time
    5. 5. Analysing Storage Efficiency The Vision Of Your Tomorrow Changing the Storage cost curveReducing cost and energy requirements 15% loss 30% loss 30% loss Unused 40% loss RAID LUN Sizes LUN’s Utilisation Spares Performance Zero accessRaw Usable Allocated Active Data Size
    6. 6. Introducing Storwize V7000 & V7000 UnifiedDominic ColeV7000 Business Development © 2012 IBM Corporation
    7. 7. Storwize V7000 Significant Milestones – 4Q11  Over 7,000 V7000 systems purchased WW since Nov 2010 GA  Over 17,500 total enclosures deployed WW  Over 200 PBs of capacity !!  Over 3,500 Customers Worldwide – Presence in every major country and industry – Over 1,200 net new IBM Storage customers  Delivering “5x9’s” data availability  Now shipping ‘Unified’ systems (for both ‘file’ and ‘block’ data)  One of the fastest product ‘ramp-up’ in IBM Storage’s history…. More than 35% of the sales are to new IBM customers …. © 2012 IBM Corporation 7
    8. 8. Introduction IBM had been leading the (storage) industry for the last 10 years with its Storage Virtualization products In 2010 the core technology behind IBM Storage Virtualization was released within the Storwize V7000 Platform The software and hardware is entirely developed by IBM’s Systems and Technology Group The Storage Development team for SVC and Storwize V7000 is based in the UK, at IBM ‘s Hursley Laboratory.8 © 2010 IBM Corporation
    9. 9. IBM Storwize V7000 Built on Proven IBM Storage Technologies XIV Storage DS8000 Family IBM SVC SONAS* • Innovative easy to use • RAID 0,1,5,6,10 • Storage virtualization • File services graphical user capabilities • Global & Metro Mirror • Remote copy interface • Easy Tier • FlashCopy • File snapshots • Thin provisioning • ILM with HSM • Volume mirroring • Quotas IBM Storwize V7000  Built on proven IBM Enterprise storage technologies – its like a “Greatest Hits” album  Widest range of external storage virtualisation support available* These capabilities are part of Storwize V7000 Unified © 2012 IBM Corporation
    10. 10. New Standard for Midrange Storage: Storwize V7000 & V7000 Unified100% Virtualised Storage – Online data migration improves flexibility – Virtualizes external storage (optional) – Now Unified Storage for File & Block (optional)Enterprise class Storage Efficiency built in – Easy Tier for performance – Active Cloud Engine for ILM (file) – Thin provisioning, snapshots – Sophisticated local and remote mirroring (optional) Storage Incredible Easy Tier Virtualization Ease of UseEasy to set up and manage – Innovative, intuitive GUI eliminates complexity – Non-disruptive data migration included Unified Clustered Active Cloud File Support Scalability EngineOptimized for Virtual Server Environments – Virtual storage for flexibility – VMware integration for manageability © 2011 IBM Corporation
    11. 11. IBM Storwize V7000: A New Era in Midrange Storage Efficiency  Modular, midrange disk storage that grows as your needs grow Expand Easily – Scales to (240) HDDs (Single System)  Enterprise class capabilities in a midrange offering – Virtualization, thin provisioning, FlashCopy, Easy Tier all built in – Sophisticated local and remote mirroring  High Performance in a Midrange Disk System – Up to 100,000 IOPS for “database-like” 70/30 R/W workload  Easy to set up and manage – Innovative, intuitive GUI eliminates complexity – Nondisruptive data migration included, unique in a product of this class  Ushering in a new era in storage efficiency Start Small – Save up to 75% of space using space efficient FlashCopy – Increase disk utilization up to 30%  Investment protection © 2010 IBM Corporation – Virtualize external storage arrays and extend asset life
    12. 12. Start Small and Grow Easily Scale Up Scale Out Easily add up to 9 expansion Cluster with another Storwize enclosures V7000 Expand capacity up to 240TB Expand capacity up to 480TB Grow BigStart small ClusterOne 24-bay control enclosure up to 4x V7000 Grow Go Bigger Faster © 2011 IBM Corporation
    13. 13. IBM Systems and Technology GroupVirtualisation Built-In - Virtualise the ‘Complete Infrastructure’ FREE Virtual Centre Plug-In for Storwize V7000Virtual Server Infrastructure Manage Tivoli Storage Productivity Center Storwize V7000 Storwize V7000 ManageVirtual Storage Infrastructure Storage Virtualisation 13
    14. 14. Storage Host ServersVirtualisationBuilt Into EveryStorwize V7000 Host Volumes SAN Volume Controller or V7000 Storage Pool Storage Physical Disks Management HP EVA EMC IBM DS4000 Storage Controllers 14 © 2011 IBM Corporation •14
    15. 15. Storage Efficiency Built-In  Increase disk utilisation by 30% or more  Improve efficiency and ultimately save moneyVirtualisation Used  Virtualized volumes are Used mapped to physical devices Used Used Used Used Used Used  Achieves more usable capacity using less physical storageThin Provisioning Dynamic  More productive use of growth available storage  Across all supported host platformsWithout thin provisioning, With thin provisioning, applications canpre-allocated space is reserved grow dynamically, but only consume  Zero-aware Thick to Thinwhether the application uses it or not space they are actually using migration Automated Tiering “Easy Tier” pools identify the busiest data extents and automatically relocate them to SSD Automatic highest performing Solid-state relocation Disks HDD Remaining data extents can take advantage of higher capacity, price optimized disks © 2011 IBM Corporation
    16. 16. Storwize V7000 + DCS3700 = Lowest Cost per TB Our customers are looking to store ever more data. They want class-leading features but at the same time find themselves constrained by: *Budget *Rack Space *Power & Cooling Leveraging Storwize V7000 to virtualise DCS3700 addresses all of these points while maintaining the full functionality of Storwize V7000.16 © 2010 IBM Corporation
    17. 17. Storwize V7000 + DCS3700 = Lowest Cost per TB The DCS3700 provides: *Extremely low per TB cost *Extreme density of 45TB per U of rack space *60x 3TB drives in just 4U controller *Up to 180 drives / 540TB in 12U *Excellent power consumption with efficient PSUs and variable fans *Intelligent design lowers cooling requirement *Unrivalled serviceability for this density -Drives contained in 5 drawers of 12 disks -All drives remain accessible even when drawers extended for drive replacement17 © 2010 IBM Corporation
    18. 18. Storwize V7000 + DCS3700 = Lowest Cost per TB Deploy SSD, SAS 15k & SAS 10k in Storwize V7000 Deploy smaller quantities of NL-SAS in Storwize V7000 BUT... If your customer wants to purchase more than 2 trays of 3.5" NL-SAS You should consider combining Storwize V7000 & DCS3700. Business Partner buy price from: 1 x V7000 + DCS3700 with 180TB raw = £280 per TB* 1 x V7000 + DCS3700 with 360TB raw = £227 per TB* 1 x V7000 + DCS3700 with 540TB raw = £210 per TB* These prices are for a fully featured high capacity system and include 3 years support and maintenance on the whole solution. Just add disks and enclosures to the V7000.18 © 2010 IBM Corporation
    19. 19. Storwize V7000 + Virtualised IBM DCS3700= Outstanding price per TB with un-compromising functionality  Extremely low per TB cost HP IBM Oracle  Inherits full V7000 functionality  DCS3700 extreme density – 60x 3TB drives in just 4U – 180 drives / 540TB in 12U Virtual Virtual Virtual Virtual SAN Disk Disk Disk Disk  Density without compromise – Unrivaled serviceability 100% Virtualized Storage – Drives in 5 drawers of 12 disks IBM V7000 – All drives remain accessible even when drawers extended DualDrives (20 power to 60) supplies Dual cooling units IBM DCS3700 Dual © 2011 IBM Corporation 19 controllers
    20. 20. Storwize V7000 Unified What this is  Unified storage system with tightly integrated management for both block and file capabilities  Support for NFS/CIFS/FTP/HTTPS/SCP file V7000 Unified protocols in addition to existing block functions (FCP and iSCSI) 6U  File replication and file level snapshots V7000 Unified for business continuity and disaster recovery in addition to existing block functions Why It Matters  Convergence of even more workloads into one Storwize V7000 Unified system for greater storage efficiency  Enables consolidation of multiple stand-alone file servers to reduce management effort  Upgrade path for installed Storwize V7000 systems (planned availability 1H2012)  Enables deployment of a broad set of applications from within a single storage system, especially in shared storage environments20 © 2011 IBM Corporation
    21. 21. What’s Different About Storwize V7000 Unified? Based on highly successful Storwize V7000 block storage system Fully integrated user interface for block and file data simplifies management – Not a “unified” launcher for two different interfaces IBM Active Cloud Engine™ technology delivers automated storage efficiency capabilities – True policy-based management of files – With user-defined policies! Built-in IBM Tivoli Storage Manager client simplifies backup to TSM server – Support for NDMP enables use of third-party backup clients Simple USB key based initial setup: extends successful Storwize V7000 approach21 © 2011 IBM Corporation
    22. 22. IBM Active Cloud Engine™ for Storwize V7000 Unified IBM Active Cloud Engine Value – Lowers storage cost by moving files transparently to the most appropriate tier of storage – Controls storage growth by moving older files to tape and deleting unwanted or expired files – Enhances administrator productivity by automating file management – Improves data protection by identifying files for backup or DR – High-performance: can scan billions of files in minutes22 © 2011 IBM Corporation
    23. 23. File Example Using Active Cloud Engine File creation 30 days EasyTier SSD / SAS 180 days 60 days (deduplicate) NL-SAS SATA Externally Virtualized HP EVA Backup catalog Intelligent Backup offers (deduplicate) Better efficiency: Progressive incremental, deduplication Tighter control: File-level policy control Faster recovery: Backup catalog vs NDMP23 © 2011 IBM Corporation
    24. 24. Define Active Cloud Engine ILM Policies in the GUI This dialog is modeled on the Storwize V7000 volume creation dialog When to run this policyWhich files do notget migrated under this policy24 © 2011 IBM Corporation
    25. 25. Why Active Cloud Engine?IBM Active Cloud Engine Will Enable Active Clouds Files appear to live in the cloud  Single view of files – wherever you are in the world  Files flow to the users – Users don’t have to chase their files  Files live closer to users – Policy-driven distribution speeds file access25 © 2011 IBM Corporation
    26. 26. Storwize V7000 can provide you with a necessary capacity upgrade… PLUS rejuvenate your existing storage investment with: •New features: Unified & Thin Provisioning •Better utilisation & efficiency •A great GUI & VMware integration •Spectacular ease of use AND provide a proven migration path off your old storage when26 you are ready with © 2011 IBM Corporation
    27. 27. Storwize V7000 even has the ability to give your existing storage a performance boost with included Easy Tier and optional SSD’s New functionality can be delivered to the platform via software updates and licenses. You can benefit from these on both V7000 and your existing storage.27 © 2011 IBM Corporation
    28. 28. MTS UKI IBM maintenance OfferingsWhat are we offering? Hardware maintenance (post warranty only) – IBM Service – Only new parts used, full remote tech support, etc What can we do – EMC, STK, HP, SUN, etc – Includes EVA, Symmetrix, DMX, Clarion & Connectrix – and now DMX3 & DMX4Why do customers come to us? To help reduce support costs – we’re very competitive To help them break the EMC warranty cycle – greater flexibility Gives them a viable & credible alternative to the OEMHow can we help you? We can help break the EMC stranglehold – foot in the door We can offer short term support for migrations – EMC displacement We can support non-IBM products that remain – V7000 / HP EVA Recent bids vary from £100K to $1M p.a.28 © 2012 IBM Corporation
    29. 29. MTS UKI IBM maintenance OfferingsMulti-Vendor IBM Support - What’s in it for you? Overcome most common objection to heterogeneous storage virtualisation Opportunity to propose a broader solution – increase revenue BP’s get paid on this in the same way they get paid on any IBM maintenance - same discounts, margins etc. We are currently offering an additional 12 points of margin on new multivendor contracts sold by 30th June BP’s can always use the "fee for lead" promo and get paid for passing the lead to MTS.29 © 2012 IBM Corporation
    30. 30. Top Features in the UK Ease of Management - Great GUI and VMware integration Scalability - Scale-up or scale-out without disruption IO Performance - Up to 1m IOPS with 4-way cluster Integrated DP & DR - Integrated TSM client and ILM capability - FlashCopy Manager protects VMware, Exchange, SQL, Oracle & DB2 Density / Floorspace IDC European Storage Survey 2011© IDC 04/20/12 30
    31. 31. A New Standard for Midrange Storage:Storwize V7000 & V7000 Unified - Features & Advantages Storwize V7000 now 74% off list to T2 BP using Value Seller Use Existing Storage Improve Incredible Consolidate Productivity & Unified File Server & Assets & Ease Virtualization Ease of Use Reduce Costs File Support NAS Sprawl Migration Performance Low Entry Reduce Costs Clustered Active Cloud Easy Tier & Save Cost Price & Linear Speed Backup Scalability Engine Vs. HDD’s Growth Costs & Ease Admin © 2012 IBM Corporation
    32. 32. Storwize V7000 - Easy As 1-2-3 easy interface to manage ALL existing storage• Reduce on-going administration costs with extreme ease-of-use• Integrated application protection for VMware, Exchange, SQL, Oracle, DB2 unique complementary deployment methods• Rejuvenate almost any existing storage with data in place • Reduce depreciation costs by sweating existing assets • Simplify management where growth & costs are spiralling• Migrate any quantity of existing data with “Thick to Thin” non-disruptive data movement • Reduced disruption & risk to business processes & applications • Migration to IBM Storwize V7000 is easier than staying with same vendor exceptional ways to optimise storage & reduce costs• Maintain and maximise investment in existing storage assets• Add leading-edge storage efficiency to new V7000 AND existing storage• Be Licensed to Kill current license/maintenance costs with FREE V7000 features © 2012 IBM Corporation
    33. 33. Storwize V7000 - Easy As 1-2-3 for IBM BP’s great margin stack with Value Seller• Earn up to 74% discount off list with no cap to your earning potential with quick turnaround• BP’s trading Storwize V7000 are said to be earning 20% NRM and beyond on many deals low-conflict ways to sell to new or existing accounts• Rejuvenate almost any competitive or older IBM DS storage avoiding forklift upgrade • Unique positioning that avoids usual 3-5 year upgrade cycle so you can sell to anyone • Offer a different approach where your competition suggest upgrades or go direct• Migrate any quantity of existing data FREE but with strong value statement to customer • Low cost & low risk method of migration with IBM or BP led services offering • Migration to V7000 is easier than same vendor and more profitable for you unique ways to show your value to the customer• Competitive non-disruptive offering preserving investment & confidence in existing storage• Total support from IBM with enablement, incentives and unique backing of UK Hursley Labs• Provide low-cost future-proof solution that enables deployment of new features © 2012 IBM Corporation
    34. 34. Storwize V7000 - Easy As 1-2-3 for IBM’ers ‘Greatest Hits’ album of IBM Enterprise features• Totally IBM true-blue solution with complete control over development & costs• SVC + XIV + DS8000 + GPFS = a winning solution with a truly unrivalled pedigree unique methods to position IBM storage• Rejuvenate almost any storage and provide single contract maintenance under IBM MTS • Low entry point price and short sales cycle to secure IBM footprint for 3-5 years • Offer an unmatchable approach where competition only offer complete replacement• Migrate any quantity of existing data FREE and avoid usual perceived project risks • Packaged IBM services to show customer way forward rather than forced migration • Migration to V7000 easier with less depreciation than staying with incumbent vendor winning tactics to open conversations• Easiest storage to sell into a competitive situation preserving investment in current estate• Maintain current storage while preserving investment and increasing capacity• No threat to existing strategies or assets while offering a strategic IBM solution © 2012 IBM Corporation
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