The Market for SaaS and Cloud-Hosted Solutions
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The Market for SaaS and Cloud-Hosted Solutions

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Phil Wainewright, Software industry analyst, author/blogger and consultant

Phil Wainewright, Software industry analyst, author/blogger and consultant

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  • 1. The Market for SaaS and Cloud-Hosted Solutions Phil Wainewright Software industry analyst, author/blogger and consultant
  • 2. Agenda SaaS business models SaaS in the UK midmarket SaaS: what you need to know Tech in a business context http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 3. Tech in a business context http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 4. Business must connect to compete Everywhere Collaborative Change-ready On demand In real time http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 5. Extending enterprise automation Conversation centric Systems engage of ment Automating interactions Automating transactions Systems of record Document centric http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 6. Changing application landscape Ecommerce & subscription Digital marketing Collaboration & social Self-service & networking Networks & mobile ERP CRM ECM HRM SCM http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 7. New enterprise application stacks Financials and revenue Digital marketing, sales and service Collaboration social and docs (Big) Data and analytics / People, goals and identity Resources and spending Integration and governance http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 8. SaaS: what you need to know http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 9. Most enterprise spend is on SaaS Saugatuck Technology, April 2013: More than half of IT budget holders expect 50 percent of their application portfolios will be in the cloud by 2015 Growing 23.5% annually – four times faster than the IT industry as a whole http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 10. There are two types of SaaS Multi-instance Single tenants Single instance Multi-tenant http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 11. There are many tiers of cloud http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 12. The hosted SaaS model An existing app ported to a cloud IaaS Infrastructure • Provisioning • Virtualization • Servers & networking http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 13. The native SaaS model An all-new app designed from scratch for the cloud Application • User interface • Business logic • Objects Platform • Runtime • Middleware • Database Infrastructure • Provisioning • Virtualization • Servers & networking http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 14. Two decisions for developers 1. How much singletenancy do you want to give your customers? 2. How much singletenancy do you want to own yourself? http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 15. SaaS in the UK midmarket http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 16. Midmarket IT http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 17. Change is disruptive User interface Licensing & upgrades Platform Integrations Security & governance http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 18. The hosted SaaS model An existing app ported to a cloud IaaS Infrastructure • Provisioning • Virtualization • Servers & networking http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 19. Cost benefit of public cloud 3 key factors: • Cost amortization • Resource pooling • Multi-tenant shared management resources http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 20. Combine the best of the cloud … http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 21. … with what’s important to midmarket http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 22. SaaS business models http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 23. Where’s the value? € Business value Time-to-market value Implementation cost Operational cost € http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 24. Leverage customer cost savings http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 25. Adjust to new revenue cycles 100 40 Year 1 40 40 Year 2 Year 3 Year 4 http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 26. Build relationships Strategic guidance Sourcing Extensions Trusted advisor Integration Config & delivery http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 27. A final thought … http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013
  • 28. Questions? http://frictionlessenterprise.com/ | Arrow ECS London - November 2013 | © Procullux Limited, 2013