Learn about the importance of branding your business through engagement with your customers on Social Media networks.

1. WHAT TO EXPECT WHEN YOU’RE MARKETING
WITH SOCIAL MEDIA
Social Media is about building relationships
One of the great advantages of including Social Media in your marketing strategy is that it gives you the
ability to build relationships with your customers and potential customers. Through effective Social
Media strategies, people get the sense that they truly “know” your brand. This translates into more-
qualified, better-targeted leads, more customer loyalty, and even brand advocacy (people saying good
things about your company to others).
Engagement is key
Unlike traditional “push” marketing, where a company often simply blasts its message out to the general
public, Social Media allows a company to engage customers by asking questions and starting
conversations. This goes a long way toward building relationships and makes Social Media a valuable
tool for soliciting customer feedback, determining market needs, and keeping your audience interested
in your company.
Interaction takes it to the next level
Ideally, engagement leads to interaction. In many ways, interaction is what makes Social Media work,
and it is what makes it unique among marketing methods. Interaction involves two-way conversations
with your target market. It is what helps to form relationships, which ultimately lead to sales.
Social Media generates results
Chris Rivait | P: 289-619-3848 | E: Chris@Arrivait.com
Arrivait Marketing & Consulting | Arrivait.com
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2. Of course there is no reason to participate in Social Media Marketing if it does not produce results. And
the good news is: it does! When you engage us for Social Media services, you are likely to experience
some results right away, and other results will take more time.
Results you may see immediately
Soon after we begin providing Social Media services for your company, you should see an increase in the
number of followers, friends, and connections you have on your various Social Media profiles. How
dramatic this increase is will depend on several
factors, including the size of your current Social
Media following and how involved you are with
Social Media before we begin. In addition, you
may see an increase in re-posts of your content
by followers, as we engage with your audience
on your behalf.
Results you should see over time
As interaction with your target market
increases and relationships are built and
strengthened, your content will be shared more
and more – within individual networks and
across networks. This activity can increase your
site traffic, improve your search engine
rankings, and ultimately result in higher sales. Remember: Social Media is about building relationships
with your target market, and relationships take time and consistent effort. You won’t see huge results
out of the gate, but most experience strong return on investment over time.
Time and Money Investment – Social Media Marketing is not free
Because there is no charge to join the major networking sites, like Twitter, Facebook, and Google+,
there is a misconception by many business owners that Social Media Marketing is free. Social Media
takes time and focused attention to be successful. Whether this attention is provided by someone
within your company or a Social Media expert, there is an investment involved.
Perfection takes time
As with any good relationship, it will take some time for our Social Media writers to truly get to know
your company. While we will begin posting highly-relevant content to your social networks right away,
we know that the quality of the content and the relationships we build will improve as we fine-tune our
process to your specific needs. During this time, we strongly encourage you to monitor your Social
Chris Rivait | P: 289-619-3848 | E: Chris@Arrivait.com
Arrivait Marketing & Consulting | Arrivait.com
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3. Media accounts and immediately bring any questions or concerns to our attention. We want to be the
voice of your brand on Social Media, and we know that with a little time and your feedback, we can
make that a reality.
Social Media Marketing is an ongoing process. You’re never ‘done’
Like any good marketing strategy, Social Media Marketing is a continuous process that is never
complete. We will set goals for your Social Media activities, and we’ll review and update those goals
regularly and as your needs dictate. As you begin to realize results, your goals will be adjusted so that
your Social Media efforts are never stagnant - the kiss of death for Social Media Marketing. We are
proud to consider all of our client relationships long-term “partnerships” and look forward to working
together with you in mutual prosperity.
Chris Rivait | P: 289-619-3848 | E: Chris@Arrivait.com
Arrivait Marketing & Consulting | Arrivait.com
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