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PARLE G

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PARLE G

PARLE G

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Transcript

  • 1. PARLE G  By A.Arputha Selvaraj APMP IIM Calcutta
  • 2. Industrial Feasibility
  • 3. SWOT ANALYSIS STRENGTH •US Dollar Company •Won at Monde Selection •Diversified products THREATS •De- reservation •Customer loyalty •New entrant OPPORTUNITIE S •Growing market •Taste factor •Product variety WEAKNESS •Indisciplined warehousing •Poor segmentation •Low incentives
  • 4. Porter’s five force model Parle G Parle Bakeman’s Regional Buyer’s Force (More quality suppliers so conscious and price sensitive) Competitor’s Force (Major MNC’s likely to diversify and get into related business of Parle G) Supplier’s Force (Very large number less bargaining power) Substitute’s Force (Household Snacks, Bakery biscuits, fast food)
  • 5. Problems encountered  Stock out  Shortage of Parle G Freebies  Allocation Problems  Further Dispatch Problem  Duplicate biscuits  Poor Sale Promotion Skills Manufacturing unit Parle depots Whole sellers Transportatio n Retailers Custome rs
  • 6. Distribution Strategies  Multipurpose distribution centres  Public distributaries  Feeder markets/mandi towns  Shandies/haaths/jatras/melas  Use of co-operative societies
  • 7. Increase Market Share  Rural-Urban Penetration  Small business plan  Associate with government schemes  Sponsor a Tele – serial, sports events  Awareness among people
  • 8. Re-search Findings On basis of Quality 0 1 2 3 4 5 6 Yes No On basis of Price Rs. 2 Rs.5 Rs.10 Rs. 20 Rs.30 Rs.50
  • 9. THANK YOU…!!!