PARLE G
 By A.Arputha Selvaraj APMP IIM Calcutta
Industrial Feasibility
SWOT
ANALYSIS
STRENGTH
•US Dollar
Company
•Won at Monde
Selection
•Diversified
products
THREATS
•De-
reservation
•Customer...
Porter’s five force model
Parle G
Parle
Bakeman’s
Regional
Buyer’s Force
(More quality suppliers so
conscious and price
se...
Problems encountered
 Stock out
 Shortage of Parle G Freebies
 Allocation Problems
 Further Dispatch Problem
 Duplica...
Distribution Strategies
 Multipurpose distribution centres
 Public distributaries
 Feeder markets/mandi towns
 Shandie...
Increase Market Share
 Rural-Urban Penetration
 Small business plan
 Associate with government schemes
 Sponsor a Tele...
Re-search Findings
On basis of Quality
0
1
2
3
4
5
6
Yes
No
On basis of Price
Rs. 2
Rs.5
Rs.10
Rs. 20
Rs.30
Rs.50
THANK YOU…!!!
PARLE G
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PARLE G

  1. 1. PARLE G  By A.Arputha Selvaraj APMP IIM Calcutta
  2. 2. Industrial Feasibility
  3. 3. SWOT ANALYSIS STRENGTH •US Dollar Company •Won at Monde Selection •Diversified products THREATS •De- reservation •Customer loyalty •New entrant OPPORTUNITIE S •Growing market •Taste factor •Product variety WEAKNESS •Indisciplined warehousing •Poor segmentation •Low incentives
  4. 4. Porter’s five force model Parle G Parle Bakeman’s Regional Buyer’s Force (More quality suppliers so conscious and price sensitive) Competitor’s Force (Major MNC’s likely to diversify and get into related business of Parle G) Supplier’s Force (Very large number less bargaining power) Substitute’s Force (Household Snacks, Bakery biscuits, fast food)
  5. 5. Problems encountered  Stock out  Shortage of Parle G Freebies  Allocation Problems  Further Dispatch Problem  Duplicate biscuits  Poor Sale Promotion Skills Manufacturing unit Parle depots Whole sellers Transportatio n Retailers Custome rs
  6. 6. Distribution Strategies  Multipurpose distribution centres  Public distributaries  Feeder markets/mandi towns  Shandies/haaths/jatras/melas  Use of co-operative societies
  7. 7. Increase Market Share  Rural-Urban Penetration  Small business plan  Associate with government schemes  Sponsor a Tele – serial, sports events  Awareness among people
  8. 8. Re-search Findings On basis of Quality 0 1 2 3 4 5 6 Yes No On basis of Price Rs. 2 Rs.5 Rs.10 Rs. 20 Rs.30 Rs.50
  9. 9. THANK YOU…!!!
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