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DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
DIGITAL MARKETING 2015 -VISION
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DIGITAL MARKETING 2015 -VISION

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DIGITAL MARKETING

DIGITAL MARKETING

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  • 1. Digital Marketing in 2015 A.Arputha selvaraj APMP IIM CALCUTTA
  • 2. @tecmark A LIFETIME IN THE DIGITAL MARKETING WORLD.
  • 3. @tecmark £2.74 BILLION FORECASTED ONLINE UK GAMBLING MARKET IN 2015 Source: http://www.gamblingdata.com/
  • 4. @tecmark Online Brand Success Paid media Owned media Earned media
  • 5. @tecmark OWNED AND EARNED MEDIA
  • 6. @tecmark OWNED & EARNED SUCCESS Content Marketing SEO Social
  • 7. @tecmark WELCOME TO THE PARTICIPATION AGE http://goo.gl/FlKUx5
  • 8. @tecmark http://goo.gl/FlKUx5
  • 9. @tecmark http://goo.gl/FlKUx5 CONTENT AND SOCIAL ARE ABOUT ENGAGING FANS
  • 10. @tecmark http://goo.gl/FlKUx5 AND SEO IS ABOUT CONTENT AND SOCIAL…
  • 11. @tecmark ORGANIC SEARCH VISIBILITY IN 2015
  • 12. @tecmark CONTENT.
  • 13. @tecmark CONTENT. BRANDING.
  • 14. @tecmark CONTENT. BRANDING. MOBILE.
  • 15. @tecmark CONTENT. BRANDING. MOBILE. SOCIAL.
  • 16. @tecmark CONTENT. BRANDING. MOBILE. SOCIAL. USER EXPERIENCE.
  • 17. @tecmark SOME THINGS WON’T BE MUCH DIFFERENT
  • 18. @tecmark GOOGLE WILL STILL DOMINATE THE MARKET.
  • 19. @tecmark
  • 20. @tecmark
  • 21. @tecmark THE GOALS OF SEARCH ENGINES WILL STILL BE THE SAME.
  • 22. @tecmark SEARCH ENGINES ARE SMARTER
  • 23. @tecmark IT’S HARDER TO MANIPULATE RESULTS
  • 24. @tecmark AND THE FOCUS NOW IS ON BEING THE QUALITY RESULT.
  • 25. @tecmark THE MODERN SEO TEAM
  • 26. @tecmark 2015 ESSENTIALS
  • 27. @tecmark GET MOBILE
  • 28. @tecmark NOT JUST AN APP. YOUR WEBSITE TOO.
  • 29. @tecmark IF YOUR PHONE DOESN’T DISPLAY FLASH, GOOGLE WILL NOT SHOW FLASH SITES IN YOUR RESULTS. Matt Cutts of Google at Pubcon in October 2013
  • 30. @tecmark IF YOUR WEBSITE ROUTES ALL MOBILE TRAFFIC TO THE HOMEPAGE RATHER THAN THE INTERNAL PAGE THE USER WAS ATTEMPTING TO VISIT, IT WILL BE RANKED LOWER. Matt Cutts of Google at Pubcon in October 2013
  • 31. @tecmark IF YOUR SITE IS SLOW ON MOBILES, GOOGLE IS LESS LIKELY TO RANK IT. Matt Cutts of Google at Pubcon in October 2013
  • 32. @tecmark HAVING A MOBILE SITE IS JUST THE START.
  • 33. @tecmark http://developers.google.com/speed/pagespeed/insights
  • 34. @tecmark ON 19TH MARCH 2014, UX RECOMMENDATIONS CAME OUT OF BETA.
  • 35. @tecmark http://developers.google.com/speed/pagespeed/insights
  • 36. @tecmark MOBILE READY MEANS: • Loading quickly on mobile
  • 37. @tecmark MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen
  • 38. @tecmark MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see
  • 39. @tecmark MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see • Enabling users to read without pinching and zooming!
  • 40. @tecmark GOOGLE’S ALGORITHMS STILL WON’T BE GOOD ENOUGH TO STOP LINK SPAM
  • 41. @tecmark CUE THE MANUAL ACTIONS TEAM
  • 42. @tecmark EXPEDIA.COM
  • 43. @tecmark HALIFAX.CO.UK
  • 44. @tecmark MARKSANDSPENCER.COM
  • 45. @tecmark BUT GOOGLE NEEDS LINK METRICS.
  • 46. @tecmark OFF PAGE IS (AND WILL BE INCREASINGLY) MORE THAN JUST LINKS
  • 47. @tecmark BRAND SIGNALS
  • 48. @tecmark BRAND SEARCH VOLUME WILL MATTER MORE
  • 49. @tecmark SENTIMENT
  • 50. @tecmark SOCIAL IN 2015
  • 51. @tecmark http://goo.gl/FlKUx5
  • 52. @tecmark NO DIRECT IMPACT ON SEARCH RANKINGS https://www.youtube.com/watch?v=udqtSM-6QbQ
  • 53. @tecmark BUT… http://socialmarketingwriting.com/how-to-perform-seo-on-your- website-with-social-media-infographic/
  • 54. @tecmark DIRECT INFLUENCE ON FANS. DIRECT INFLUENCE ON SALES.
  • 55. @tecmark 2015 OPPORTUNITY
  • 56. @tecmark
  • 57. @tecmark • 300 million users
  • 58. @tecmark • 300 million users • 20 million unique monthly mobile users
  • 59. @tecmark • 300 million users • 20 million unique monthly mobile users • 4% of European social sharing
  • 60. @tecmark CONTENT MARKETING
  • 61. @tecmark THE LINE BETWEEN BRANDS AND PUBLISHERS WILL BE EVEN MORE BLURRED
  • 62. @tecmark THERE WILL BE EVEN MORE CONTENT TO COMPETE WITH
  • 63. @tecmark BEING SEEN WILL BE TOUGHER.
  • 64. @tecmark BUT THOSE GETTING CONTENT MARKETING RIGHT WILL LOWER THEIR CPA. http://offers.hubspot.com/2013-state-of-inbound-marketing
  • 65. @tecmark INNOVATION IS ESSENTIAL
  • 66. @tecmark
  • 67. @tecmark
  • 68. @tecmarkhttp://goo.gl/w6cvP
  • 69. @tecmark THE FILTER BUBBLE http://www.thefilterbubble.com/
  • 70. @tecmark MORE PAID MEDIA WILL BE USED TO LEVERAGE CONTENT MARKETING
  • 71. @tecmark
  • 72. @tecmark Online Brand Success Paid media Owned media Earned media
  • 73. @tecmark WE’LL SEE MORE OF THIS…
  • 74. @tecmark GOOGLE PLAYING THE COMPARISON SITE
  • 75. @tecmark GOOGLE COULD BECOME A COMPETITOR FOR YOUR AFFILIATES.
  • 76. @tecmark
  • 77. @tecmark
  • 78. @tecmark
  • 79. @tecmark
  • 80. @tecmark WHAT NEXT?
  • 81. @tecmark ODDS COMPARISON?
  • 82. @tecmark FIRST DEPOSIT BONUS COMPARISON?
  • 83. @tecmark I’M NOT SAYING IT WILL HAPPEN.
  • 84. @tecmark BUT IT COULD
  • 85. @tecmark AND GOOGLE HAS A TRACK RECORD
  • 86. @tecmark 2015 CHALLENGES & OPPORTUNITIES
  • 87. @tecmark CHALLENGES • Google increasingly playing the role of the comparison site
  • 88. @tecmark CHALLENGES • Google increasingly playing the role of the comparison site • Paid linking tactics being hammered down on even more. This presents a huge challenge in industries that have historically relied on them.
  • 89. @tecmark CHALLENGES • Google increasingly playing the role of the comparison site • More noise in the content landscape and an increased need to compete effectively • More screens. Higher consumer demand for speed. Higher demand from Google for fast user experiences
  • 90. @tecmark OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost.
  • 91. @tecmark OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. • Google Plus. Google has to make this work and WILL. Thus far, few companies are doing this particularly well.
  • 92. OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. • Google Plus. Google has to make this work and WILL. Thus far, few companies are doing this particularly well. • Content marketing, done right, lowers CPA and increases loyalty
  • 93. THANK YOU FOR DETAILS email arputhaselvaraj@gmail.com

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