DIGITAL MARKETING 2014 & 2015

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DIGITAL MARKETING

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DIGITAL MARKETING 2014 & 2015

  1. 1. Digital Marketing - 2014 A.Arputha Selvaraj APMP IIM Calcutta 1
  2. 2. Marketing Dollars Spending Projections http://seosemadvice.com 2  According to Forrester Research Interactive Marketing Digital Marketing as an Industry will grow about $76B by 2016.  Digital as a channel is expected to Double.  Most Increase is in Social Media and Mobile Marketing.
  3. 3. Pillars of Digital Marketing http://seosemadvice.com 3  To have a Web Presence or significant Digital Footprint, Digital Marketing needs to focus on:  Content Marketing  Social Media  SEO  PPC (Pay-Per-Click) SEM  Web Analytics
  4. 4. Digital Marketing – Different View http://seosemadvice.com 4  Own it  Website  Email List  Earn it  SEO  Social Media  Pay it  SEM  Display  Support  Web Infrastructure  Mobile Access  User Interface
  5. 5. Digital Marketing – Inbound vs Outbound http://seosemadvice.com 5
  6. 6. Digital Marketing - Five Pillars http://seosemadvice.com 6 1.1. 5.5. 3.3.2.2. 4.4.
  7. 7. SEO or WPO (Web Presence Optimization) http://seosemadvice.com 7  Site Structure & Web Performance  Social Media Readiness  Mobile Readiness  Title Tags (Browser & H1s)  Description (Excerpts, Meta)  Page Copy Content  Focused  Contextually relevant  Build Natural Links
  8. 8. Social Media http://seosemadvice.com 8  Social Media is forecasted to grow 26% CAGR by 2016 ** CAGR = Compound Annual Growth Rate (year over year)
  9. 9. Global Penetration Of Social Platforms http://seosemadvice.com 9
  10. 10. 2014 is all about ENGAGEMENT http://seosemadvice.com 10  Connecting & Building Communities  Connect with Influencers  Build Brand Advocacy  Involve Employees  Work with Partners  Encourage Customers for Feedback  Build an “Engaging Brand” through Social Media  Setup and Maintain Social Media Channels  Be Social – Build Relationships  Engage C-Level Management  Encourage Employees to Share & Re-Share  Increase Influencers Network via Blog websites
  11. 11. Content Marketing http://seosemadvice.com 11  Content Creation & Share projected to increase in zettabytes …
  12. 12. Content Marketing – Inspire-Educate-Answer http://seosemadvice.com 12  Content + Context should  Inspire Me  Educate Me  Answer Me
  13. 13. 2014 Content Strategy http://seosemadvice.com 13  Think “Social Media”  Write for “Mobile Devices”  Become an Influencer  Position Yourself as an Expert  Ask the following question?  Is my Content Relevant?  Is it Useful?  Is it Informative?  Does it encourage Pro-activity?  Is it Interesting and Worth to be Shared and Re-Shared?
  14. 14. Re-Purpose Content – Different Platform & Formats http://seosemadvice.com 14  Website  Blog and Create blogs with related topic  Slideshare Deck (PowerPoint)  Interactive PDFs (ability to share snippets via twitter)  Electronic direct mail, email, newsletter & email alerts  Podcasts  Social Media (Stumbleupon, DIGG, Foursquare, Newsle etc.)  Videos  Webinars  Infographic  eBook
  15. 15. Email Marketing http://seosemadvice.com 15  According to DMA, Email delivers $40 in Revenue that is almost 4000% in ROI
  16. 16. Video Marketing http://seosemadvice.com 16
  17. 17. Digital Marketing 2014 - Summary http://seosemadvice.com 17  Continue to Build Your Company Brand  Engagement – Social Media Diversification  Increase Video Marketing  Content Marketing Strategies (Social, Mobile, Search)  Reputation Management  Become an Influencer  As Influencer become more “Influencing”  Innovate Website Infrastructure & Performance
  18. 18. Thank you http://seosemadvice.com 18  For more details -email me  arputhaselvaraj@gmail.com

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