COTTLE TAYLOR- Expanding the Oral Care Group in India

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COTTLE TAYLOR- Expanding the Oral Care Group in India

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COTTLE TAYLOR- Expanding the Oral Care Group in India

  1. 1. Expanding the Oral Care Group in India By A.Arputha Selvaraj APMP IIM Calcutta
  2. 2.  Case Overview  Haier Strategy in Chinese Market  Haier’s International Expansion Approaches  6 Frameworks / Tools (Porter, Yip, Dunning, BCG, PLC, Integration/Responsiveness Grids)  Discussion
  3. 3. Thanks for your Attention

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