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  • 1. Aromaco Advanced Air TreatmentSystems
  • 2. Commercial Air CareCommercial ApplicationsAmbient ScentingOlfactory MarketingOdor Remediation aromaco.ru
  • 3. aromaco Commercial Sales Segments Casino Corporate Offices Health Care Hospitality Retail Spa & Fitness aromaco.ru
  • 4. The Power of Scent A Proven & Powerful Marketing Tool1 Of all the senses, scent is the most powerful trigger of memory aromaco.ru
  • 5. The Power of Scent A Proven & Powerful Marketing Tool1 Of all the senses, scent is the most powerful trigger of memory2 Creates a powerful and memorable experience for patrons aromaco.ru
  • 6. The Power of Scent A Proven & Powerful Marketing Tool1 Of all the senses, scent is the most powerful trigger of memory2 Creates a powerful and memorable experience for patrons3 Enhance brand identity by creating a signature scent tied to brand values aromaco.ru
  • 7. The Power of Scent A Proven & Powerful Marketing Tool –Source: Kotler Model -1973 Cognitive Answers Behavioral Answers Ambiance & Environment Number of purchased Products & Service products Location & Brand Money Spentaromaco Time spentAmbient Decreasing time perceptionScentingSolution Number of products in hands Emotional Answers New visit Pleasure Stimulation Brand awareness & recognition Moderators Age / Genre / Congruency of the scent aromaco.ru
  • 8. Customer Benefits 1 Customers are attracted to, prefer, and spend more time in subtly and properly scented environments. aromaco.ru
  • 9. 1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments.Customer Benefits 2 A scent diffused with a related visual makes the communication more powerful and memorable. aromaco.ru
  • 10. 1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments. 2 A scent diffused with a related visual makes the communication more powerful and memorable.Customer Benefits 3 Diffusing the scent of a product for which scent is a key feature increases customer interest and sales. aromaco.ru
  • 11. 1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments. 2 A scent diffused with a related visual makes the communication more powerful and memorable. 3 Diffusing the scent of a product for which scent is a key feature increases customer interest and sales.Customer Benefits 4 Fragrance can be employed to enhance one’s sense of well-being, compress the sense of time spent, and enhance themes and moods. aromaco.ru
  • 12. 1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments. 2 A scent diffused with a related visual makes the communication more powerful and memorable. 3 Diffusing the scent of a product for which scent is a key feature increases customer interest and sales. 4 Fragrance can be employed to enhance one’s senseCustomer Benefits of well-being, compress the sense of time spent, and enhance themes and moods. 5 Like music, fragrance can be formulated to appeal to particular age groups, genders and other demographics. aromaco.ru
  • 13. Aromaco 100Free-standing floor,table top or bookshelfRecyclable cartridge110/220 VACTreats an interior spaceup to 10,000 cubic feet perappliance aromaco.ru
  • 14. Aromaco 550Wall or ceiling mountedRecyclable cartridge110/220 VACTreats any interior spaceup to 30,000 cubic feet perappliance aromaco.ru
  • 15. Aromaco 1200Modular - installed in airhandlersRecyclable cartridge110/220 VACTreats any interior spaceserved by an air handlerUp to 150,000 cubic feet perappliance aromaco.ru
  • 16. Air Care Platform Highest Quality Scents Covering Broad Categories Categories Aromatherapy Fresh/Clean Nature Fruit Citrus Floral Niche Seasonal aromaco.ru
  • 17. Client Success Stories- Hospitality aromaco.ru
  • 18. Case Study | Hospitality| Ambient ScentingThe Challenge Hilton Brussels was interested in diffusing a uniform scent in their lobby Step 1: Work closely with the hotel to choose the right scent: Enchanted Apple Step 2: Install 1 HVAC delivery unit Result: A safe, uniform scent effect can be enjoyed by the guest all round the hotel lobby
  • 19. Case Study | Hospitality| Ambient ScentingThe Challenge For Hilton Makkah another uniform scent was chosen: Pink Grapefruit. Now it’s can be felt all around the hotel.
  • 20. Case Study | Hospitality| Ambient ScentingThe Challenge Intercontinental Makkah was interested in diffusing a uniform scent in their lobby & hallways Step 1: Work closely with the hotel to choose the right scent: Jasmine Step 2: Install 50 direct delivery units Result: A safe, uniform scent effect can be enjoyed by the guest all round the hotel
  • 21. Case Study | Hospitality| Ambient ScentingThe Challenge Sofitel Montreal was interested in diffusing a uniform scent in their lobby & hallways Step 1: Work closely with the hotel to choose the right scent: Ipanema Step 2: Install 2 HVAC delivery units Result: A safe, uniform scent effect can be enjoyed by the guest all round the hotel lobby & hallways
  • 22. Case Study | Hospitality| Ambient ScentingThe Challenge Radisson Blue Brussels was interested in diffusing a uniform scent in their lobby Step 1: Work closely with the hotel to choose the right scent: Lotus Flower Step 2: Install 1 HVAC delivery unit Result: A safe, uniform scent effect can be enjoyed by the guest as soon as they walked in the lobby
  • 23. Case Study | Hospitality| Ambient ScentingThe Challenge Montcalm Hotel was interested in diffusing a uniform scent in their room with a quiet system and a variety of scent. 300 delivery units were installed with one unit per room. Result: Each guest can now choose the scent he wants in his room when checking in and even bring it back home. Montcalm already rolled out the same concept to one more hotel and is looking at more location for 2012.
  • 24. Success Story | Hospitality | Ambient ScentingThe Challenge Omni Hotels launched ambient scenting with a competitor at most of their properties in 2007. Guests responded positively to the experience but Omni discovered that the scent experience waned about two weeks following the scent cartridge change. So they were left with a weak effect for roughly half the month between changes.
  • 25. Case Study | Hospitality | Ambient ScentingThe Solution Delivery units were deployed via HVAC in lobby, guest corridors, banquet corridors and outside coffee shops. Hotels were allowed to choose one of 5 scents based on their geography and physical design. . Result: Omni Hotels realized a consistent scent effect week to week, month to month and rolled out with our technology chain wide. Positive customer feedback has more than doubled.
  • 26. Success Story | Retail | Olfactory MarketingThe Challenge The MGM Grand, the largest hotel & casino in the world, was scenting its space with a competitive service but was having two issues. The service was not neutralizing the smoking odor and the scent was not appealing to its considerable Asian clientele. aromaco.ru
  • 27. Success Story | Retail | Olfactory MarketingThe Solution aromaco created two custom scents • Lime Blossom for the casino floor which was diffused by 20 appliances through HVAC and direct means • Mandarin Zest, a delightful citrus of Sicilian mandarin paired with a subtle fruity accord of juicy apple, fuzzy peach, and honeydew melon for the VIP Mansion areas. 42 AQ510s were deployed covering the welcome atrium, hallways and two spa treatment areas Both fragrances were formulated with aromaco.ru proprietary odor remediation agents effective against smoke & human odors.
  • 28. Success Story | Retail | Olfactory MarketingThe Result Result: Smoke odor was cancelled, the scents were universally appealing and have been established as an integral part of the MGM Grand brand. aromaco.ru
  • 29. The Company We Keep - Retail aromaco.ru
  • 30. The Company We Keep - Hospitality aromaco.ru
  • 31. The Company We Keep - Casino aromaco.ru
  • 32. The Company We Keep - Transportation aromaco.ru
  • 33. Thank you for your time. We look forward to serving you. Aromaco Т: +7 495 669 37 78 М: +7 985 199 91 99 Е: karina@aromaco.ru I: www.aromaco.ru