WELCOME Arnita Beinaroviča PVL2D1 School of Business Administration Turība
AIM, GOAL, MISSION Toestablish Starbucks as the most recognized and respected brand in the world; Grow bigger and better; Our mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
HISTORY FirstStarbucks opened in 1971, Seattle Washington Jerry Baldwin, Zev Siegl, Gordon Bowker Howard Schultz came into Starbucks in 1982 and re – named from« Starbucks Coffee Tea and Spices» to « Starbucks»
PRICESSmall Mediu Large m Frappuccino® $1.40 - $2.00$1.40 – $1.60 - $1.70 – $3.20 $3.75 $4.00. $1,15 - $1.75 Food is from $1 - $10
DISCOUNTS Bring your own coffee cupCheck your social media apps
DELIVERYStarbucks Mobile Pour Starbucks Office Coffee
STARBUCKS SUCCESS Customer service Product quality Accessibility Brand recognition My Starbucks Idea
CONCLUSIONS Starbucks is the largest coffeehouse company in world, where customer can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time