Smart Mobile Apps

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Smart Mobile Apps Phenomenon

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  • As of March 2011 11-04-20
  • Smart Mobile Apps

    1. 1. Smart Mobile Arnd Brugman Innovator/Inspirator Solutions
    2. 2. The Web is Dead
    3. 3. Long live the internet
    4. 4. You wake up
    5. 5. 2 Billion paid to Developers
    6. 6. App Economy <ul><li>> 10 billion downloads </li></ul><ul><li>> $2 billion paid from Apple </li></ul><ul><li>> $150 mill / month </li></ul><ul><li>> 100 mill iPhones </li></ul><ul><li>> 350 000 apps </li></ul><ul><li>> 40 apps installed per user </li></ul><ul><li>> 20 000 new apps per week </li></ul>
    7. 7. App Economy enablers <ul><li>AppStore </li></ul><ul><li>User experience </li></ul><ul><li>Open platforms </li></ul><ul><li>Operator </li></ul><ul><li>Developers and apps </li></ul><ul><li>Businesses </li></ul>
    8. 8. Tech? <ul><li>Not number of phones </li></ul><ul><li>App pattern </li></ul><ul><li>Web vs app </li></ul>App Tech iPhone Android Other
    9. 9. App Strategy App Concept Product Service Target Group External Internal Tech iPhone Android Other Revenue Ads Price Subscribe Add on Other Web Social media Channel Charge Free
    10. 10. Apps – Focus areas
    11. 11. GVB
    12. 12. Heineken
    13. 13. Albert Heijn
    14. 14. Sanoma Digital
    15. 15. Rabo
    16. 16. De Telegraaf
    17. 17. App strengthens offer
    18. 18. Product sales <ul><li>$1 million pizzas in 3 months </li></ul>
    19. 19. Mobile Web or APP Pirate Bay sentenced to prison IDG for iPhone launched MW, IT24 for iPhone, IDG for Android Visitors Requests Traffic, mobile sites and apps
    20. 20. Mobile vs iPhone Mobil.IDG.se IDG.se on iPhone Unique /week 4500 10000 Requests /week 36000 250000 Requests /visit 2,7 7,7 Time /vist Ca 60 sec 9 min
    21. 21. Web <ul><li>Static info </li></ul><ul><li>Web in app </li></ul><ul><li>RSS feeds </li></ul><ul><li>Interactivity </li></ul><ul><li>Social media </li></ul>
    22. 22. Target Groups Business Drive App m Office m Process m Accelerate Simplify Consume Cost Savings Cost Savings Revenue
    23. 23. Office m <ul><li>Mail </li></ul><ul><li>Contacts, social media </li></ul><ul><li>Calendar </li></ul><ul><li>Documents </li></ul><ul><li>Collaboration </li></ul><ul><li>...Web 2.0! </li></ul>
    24. 24. Process m <ul><li>Sales support </li></ul><ul><li>Field service </li></ul><ul><li>Logistics </li></ul><ul><li>CRM </li></ul><ul><li>Analysis (BI/KPI) </li></ul>
    25. 25. App m <ul><li>Info and brand </li></ul><ul><li>Sell </li></ul><ul><li>Service </li></ul><ul><li>Collaborate </li></ul><ul><li>Client relationship </li></ul>
    26. 26. The Great App Bubble
    27. 27. Stop making Apps?
    28. 28. One more thing…
    29. 29. Summary <ul><li>iPhone and Android, 2011+ maybe others </li></ul><ul><li>App for existing, adding mobile, brand, new product/services </li></ul><ul><li>Discoverability </li></ul><ul><li>Web in app </li></ul>
    30. 30. [email_address]

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