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Mobile Apps Strategy SDN

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Mobile Apps Strategy SDN

Mobile Apps Strategy SDN

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Mobile Apps Strategy SDN Presentation Transcript

  • 1. Mobile Apps Arnd BrugmanBusiness Solutions Sogeti NL
  • 2. The Web is Dead© Sogeti
  • 3. Long live the internet© Sogeti
  • 4. © Sogeti
  • 5. App Store 2008© Sogeti
  • 6. 6D APProachPosition Discover Define Design Develop Deploy Direction Do-it-again© Sogeti
  • 7. Consumer Apps Enhance New Existing Brand© Sogeti
  • 8. Mobile3 Officem Processm Appm Devicesm Simplify Accelerate Consume Things© Sogeti
  • 9. Enterprise Apps Social networking Form factor transparent Social True Cross organization Enterprise Crosschannel Internal and external Borderless Self-Service Field service Mail Process Office Sales support Acceleration Productivity Business Intelligence Logistics Management© Sogeti
  • 10. I Want an App!© Sogeti
  • 11. 6D APProachPosition Discover Define Design Develop Deploy Direction Do-it-again© Sogeti
  • 12. Mobile Strategy© Sogeti
  • 13. Personal Computer© Sogeti
  • 14. On the Go, On the Couch© Sogeti
  • 15. Size Matters Dave Mooring – CEO WIMM Labs© Sogeti
  • 16. To Whom It May Concern Persona Scenario© Sogeti
  • 17. Contextual Intention People© Sogeti
  • 18. ScenariosWho? When? What?Where? On an App Screen Device!© Sogeti
  • 19. 6D APProachPosition Discover Define Design Develop Deploy Direction Do-it-again© Sogeti
  • 20. Devil’s Triangle© Sogeti
  • 21. UX© Sogeti
  • 22. UX “Don’t insult users! They have better things to do than to learn how your app works.” Mike Lee - Mayor of Appsterdam © Sogeti“Design is how it works” – Steve Jobs
  • 23. Jesse James Garrett© Sogeti
  • 24. Pro Rail – Route Lint© Sogeti
  • 25. 6D APProachPosition Discover Define Design Develop Deploy Direction Do-it-again© Sogeti
  • 26. Impact on Business Architecture and Security…© Sogeti
  • 27. Standalone App ArchitecturePresentation Enhance NewBusinesslogicData Model Existing Brand View Controller© Sogeti
  • 28. Business Apps ArchitecturePresentation Enhance NewBusinesslogicData (Cloud) Model Existing Brand Services View Controller© Sogeti
  • 29. New Business Apps ArchitecturePresentation Enhance NewBusinesslogicData Model Existing Brand View Controller© Sogeti
  • 30. Apps Architecture NeighborPresentationBusinesslogicData Services (Cloud) Model Services App View Controller© Sogeti
  • 31. Front & Backend© Sogeti
  • 32. Web and App© Sogeti
  • 33. 6D APProachPosition Discover Define Design Develop Deploy Direction Do-it-again© Sogeti
  • 34. Consumerization of Business© Sogeti
  • 35. Listen and Connect© Sogeti
  • 36. 6D APProachPosition Discover Define Design Develop Deploy Direction Do-it-again© Sogeti
  • 37. Release-map as Marketing-tool© Sogeti
  • 38. SOcial LOcal MObile© Sogeti
  • 39. 6D APProach© Sogeti
  • 40. Questions?