Mobile Apps
Arnd Brugman
Business Solutions
Sogeti NL
© Sogeti
The Web is Dead
© Sogeti
Long live the internet
© Sogeti
© Sogeti
App Store 2008
© Sogeti
Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach
© Sogeti
Consumer Apps
Enhance New
Existing Brand
© Sogeti
Mobile3
AppmOfficem Processm
AccelerateSimplify Consume
Devicesm
Things
© Sogeti
Social
Enterprise
True
Crosschannel
Process
Acceleration
Office
Productivity
Enterprise Apps
Mail
Business Intell...
© Sogeti
I Want an App!
© Sogeti
Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach
© Sogeti
Mobile Strategy
© Sogeti
Personal Computer
© Sogeti
On the Go, On the Couch
© Sogeti
Size Matters
Dave Mooring – CEO WIMM Labs
© Sogeti
To Whom It May Concern
Persona Scenario
© Sogeti
Contextual Intention
People
© Sogeti
Scenarios
Where?
When?
What?
Who?
On an App Screen Device!
© Sogeti
Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach
© Sogeti
Devil’s Triangle
© Sogeti
UX
© Sogeti
UX
“Design is how it works” – Steve Jobs
“Don’t insult users!
They have better things to do than to learn how you...
© Sogeti
Jesse James Garrett
© Sogeti
Pro Rail – Route Lint
© Sogeti
Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach
© Sogeti
Impact on Business Architecture
and Security…
© Sogeti
Enhance New
Existing Brand
Standalone App Architecture
Controller
View
Model
Presentation
Businesslogic
Data
© Sogeti
Enhance New
Existing Brand
Business Apps Architecture
Controller
View
Model(Cloud)
Services
Presentation
Business...
© Sogeti
Enhance New
Existing Brand
New Business Apps Architecture
Controller
View
Model
Presentation
Businesslogic
Data
© Sogeti
Apps Architecture
Neighbor
Services
App
(Cloud)
Services
Controller
View
Model
Presentation
Businesslogic
Data
© Sogeti
Front & Backend
© Sogeti
Web and App
© Sogeti
Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach
© Sogeti
Consumerization of Business
© Sogeti
Listen and Connect
© Sogeti
Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach
© Sogeti
Release-map as Marketing-tool
© Sogeti
SOcial LOcal MObile
© Sogeti
6D APProach
Questions?
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Mobile Apps Strategy SDN

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Mobile Apps Strategy SDN

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Mobile Apps Strategy SDN

  1. 1. Mobile Apps Arnd Brugman Business Solutions Sogeti NL
  2. 2. © Sogeti The Web is Dead
  3. 3. © Sogeti Long live the internet
  4. 4. © Sogeti
  5. 5. © Sogeti App Store 2008
  6. 6. © Sogeti Position Direction Define Design Develop Deploy Do-it-again Discover 6D APProach
  7. 7. © Sogeti Consumer Apps Enhance New Existing Brand
  8. 8. © Sogeti Mobile3 AppmOfficem Processm AccelerateSimplify Consume Devicesm Things
  9. 9. © Sogeti Social Enterprise True Crosschannel Process Acceleration Office Productivity Enterprise Apps Mail Business Intelligence Management Field service Sales support Logistics Social networking Cross organization Borderless Form factor transparent Internal and external Self-Service
  10. 10. © Sogeti I Want an App!
  11. 11. © Sogeti Position Direction Define Design Develop Deploy Do-it-again Discover 6D APProach
  12. 12. © Sogeti Mobile Strategy
  13. 13. © Sogeti Personal Computer
  14. 14. © Sogeti On the Go, On the Couch
  15. 15. © Sogeti Size Matters Dave Mooring – CEO WIMM Labs
  16. 16. © Sogeti To Whom It May Concern Persona Scenario
  17. 17. © Sogeti Contextual Intention People
  18. 18. © Sogeti Scenarios Where? When? What? Who? On an App Screen Device!
  19. 19. © Sogeti Position Direction Define Design Develop Deploy Do-it-again Discover 6D APProach
  20. 20. © Sogeti Devil’s Triangle
  21. 21. © Sogeti UX
  22. 22. © Sogeti UX “Design is how it works” – Steve Jobs “Don’t insult users! They have better things to do than to learn how your app works.” Mike Lee - Mayor of Appsterdam
  23. 23. © Sogeti Jesse James Garrett
  24. 24. © Sogeti Pro Rail – Route Lint
  25. 25. © Sogeti Position Direction Define Design Develop Deploy Do-it-again Discover 6D APProach
  26. 26. © Sogeti Impact on Business Architecture and Security…
  27. 27. © Sogeti Enhance New Existing Brand Standalone App Architecture Controller View Model Presentation Businesslogic Data
  28. 28. © Sogeti Enhance New Existing Brand Business Apps Architecture Controller View Model(Cloud) Services Presentation Businesslogic Data
  29. 29. © Sogeti Enhance New Existing Brand New Business Apps Architecture Controller View Model Presentation Businesslogic Data
  30. 30. © Sogeti Apps Architecture Neighbor Services App (Cloud) Services Controller View Model Presentation Businesslogic Data
  31. 31. © Sogeti Front & Backend
  32. 32. © Sogeti Web and App
  33. 33. © Sogeti Position Direction Define Design Develop Deploy Do-it-again Discover 6D APProach
  34. 34. © Sogeti Consumerization of Business
  35. 35. © Sogeti Listen and Connect
  36. 36. © Sogeti Position Direction Define Design Develop Deploy Do-it-again Discover 6D APProach
  37. 37. © Sogeti Release-map as Marketing-tool
  38. 38. © Sogeti SOcial LOcal MObile
  39. 39. © Sogeti 6D APProach
  40. 40. Questions?

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