App Strategy Pressure Coocked SDN
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App Strategy Pressure Coocked SDN

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App Strategy Pressure Coocked SDN

App Strategy Pressure Coocked SDN

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App Strategy Pressure Coocked SDN App Strategy Pressure Coocked SDN Presentation Transcript

  • Strategic Mobile Apps Arnd Brugman Business Solutions Sogeti NL
  • Mobile3 Officem Processm Appm Devicesm Simplify Accelerate Consume Things© Sogeti
  • 6D APProach© Sogeti
  • Mobile Strategy© Sogeti
  • Who© Sogeti
  • PersonaNaam: Ronald SchiphorstLeeftijd: 38Woonplaats: DeventerBeroep: DTP’er (freelance)Burg. Staat: gescheidenKinderen: 1 jongen van 11: ArieHobby: dansen, reizen, koken, voetbalFavorietenKleur: blauwAuto: VW SciroccoKledingmerk: AdidasTijdschrift: AutoweekTelefoon: iPhone 4Winkel: Sportus.nl, Hema, FeboVakantiebestemming: ThailandOverige Merken: Facebook, Groupon, EasyJet, Lexa, SupperclubOverig: Af en toe Autoweek en een Whiskey© Sogeti
  • Questions? Sogeti NL© Sogeti
  • Aan de slag: Persona’sNaam:Leeftijd:Woonplaats:Beroep:Burg. Staat:Kinderen:Hobby:FavorietenKleur:Auto:Kledingmerk:Tijdschrift:Telefoon:Winkel:Vakantiebestemming:Overige Merken:Overig:© Sogeti
  • To Whom It May Concern Persona Scenario© Sogeti
  • Example: Theo Wright, 47Manager Region Managers Not afraid of Red, Yellow & Green© Sogeti
  • Example: Sandra Douglas, 29 Region Manager BI, CRM, …© Sogeti
  • Contextual Intention People© Sogeti
  • ScenariosWho? When? What?Where? On an App Screen Device!© Sogeti
  • Questions? Sogeti NL© Sogeti
  • Aan de slag: Scenario’sNaam:Leeftijd: ”Woonplaats: mhalte…Beroep: pde tra n net o orgeBurg. Staat: nmKinderen: tond vaHobby: “Ik sFavorietenKleur:Auto:Kledingmerk:Tijdschrift:Telefoon:Winkel:Vakantiebestemming:Overige Merken:Overig:© Sogeti
  • Questions? Sogeti NL