Tean color - Unitedworld School of BusinessPresentation Transcript
The Psychology of ColorThe Psychology of ColorWhich Color, graphics and font forwhat sites and why?
TopicsTopicsWhy do we need to study colors?What are some color terminology?Psychological effects of colorWhat does each color represent?Different cultural interpretations of colorHow does fonts and graphics play a role?Case studies
Important Role That ColorImportant Role That ColorPlaysPlaysColor influences our moodAffects how we view certain thingsThe Ancient Egyptians, Chinese andIndians believed in chromo therapy.Today it influences the market and plays animportant role in marketing items and howwe view certain web sites.
Color TerminologiesColor Terminologies Spectrum: All possible color space Hues: Defines a specific location onthe color wheel or spectrum Value: Describes the range fromlight to dark Muted: Colors that have very littlesaturation. Tint: The process of adding whiteto a color Tone: the process of adding blackto a color.
More TerminologiesMore Terminologies Color Wheel Primary Colors: RED,BLUE, YELLOW Secondary Colors:GREEN, ORANGE ANDPURPLE Tertiary Colors: Othershades of color that areproduced when mixingsecondary colors
Color HarmonyColor HarmonyAnalogous Colors are the three colors thatare side by side on a color wheelComplimentary Colors are colors that areopposite of each other on the color wheel.- NY Mets uniform are complimentaryBlue and Orange
Psychological effects of colorPsychological effects of colorThe human eye can see at least 7 millioncolors. The colors we see can affect ourperceptions of the world.Colors can affect our reactions to emotionsto even our appetite.The color Blue
Our eyes can play tricks onOur eyes can play tricks onus.us. High contrast betweencolors createsmuscular activitywhich fatigues the eye.The greater thecontrast between twocolors the moredifficult it is to look at.
When we reduce the ContrastWhen we reduce the Contrast The two sets ofpictures are now easierto see when we lowerthe contrast.
Emotional Responses to ColorEmotional Responses to ColorBlue Tranquil, appetite suppressantGreen Soothing, being in a green roomrelieves painOrange Improves mental clarityPink subduesRed Increases bodily tensionWhite Cause more headachesBright Yellow Fatiguing; babies cry more in ayellow room; couple fight moreLight Yellow Creates harmony
Some Colors Used InSome Colors Used InMarketingMarketingHot Pink Vivid; shocking; highenergy; youthful; lessexpensiveGlam Rock from ClairLight Pink Romantic; feminine Victorias SecretBlue Dependable; reliable,confidenceTerracotta Rustic; robust; upscale;traditionalCuban Cigars
Cultural DifferencesCultural Differences In every culture colorsare viewed differently In the Europe, U.S andJapan bridestraditionally wearwhite, while in China,India and Pakistan it istraditional to wear red.
Cultural DifferencesCultural DifferencesColor WesternEurope &U.SChina Japan MiddleEastDanger,Anger, StopJoy, FestiveOccasionsAnger, Danger Danger, EvilCaution,CowardiceHonor,RoyaltyGrace,Nobility,Childish,Happiness,ProsperitySafe, sour, go Youth,GrowthFuture, Youth,EnergyFertility,StrengthPurity, Virtue Mourning,HumilityDeath,MourningPurity,MourningCalm,Authority,MasculinityStrength,PowerVillainyDeath, Evil Evil Evil Mystery, Evil
On The WEBOn The WEB Colors play and important role on a web page. Unsuccessful color choices make it difficult toview the web. Here is an example of a bad site. Brower-Safe Colors-Cookwood Site-Prime ShopExample of the difference:http://www.lynda.com/products/books/dwg/flatdither.html
Four Formula For SuccessFour Formula For SuccessConvert images to the correct file format Select the most appropriate colors by analyzingthe store’s products or services and the targetmarket. Use color to create a functional user-interface Use color harmony principles In depth coverage at this site: Color Matters
FontsFonts“There are no good and badtypefaces, there are appropriateand inappropriate typefaces.Think about your reader and thefeeling you want to convey, thenchoose a typeface that fits.”- Daniel Will-Harris (http://www.will-harris.com/use-type.htm)
FontsFonts Fonts types are also important and should be takeninto consideration. Just because you like the font doesn’t mean youshould use it. Serif, San-serif, Monospace Type is on the page to serve the text. Itshould make the words easy to readand provide a suitable background.Type should not overpower the text. Another alternative = embedded fonts
GraphicsGraphicsGraphics enhances a web siteSome different types of graph formats : jpgand gifshttp://www.lynda.com/products/books/dwg/ditherAnti – Aliasing vs. Aliasing
www.hothothot.comwww.hothothot.comHot Hot Hot!!!Are they using the right colors?Analyzing the predominate colors:REDORANGEYELLOW
RevlonRevlonRevlonRe establishes it brand color: REDColors used: Red, Burgundy and Pinkshades
ConclusionConclusionColors combinations can effect the way wefeel about things therefore it is crucial thatwe learn how to use that to our benefit tomarket or site or product.
Works CitedWorks Cited http://colormatters.com/des_ecom.html http://library.thinkquest.org/50065/psych/effects.html?tqskip=1 http://www.insteam.com/LauraFunderburk/ http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2 http://www.hothothot.com/ http://www.will-harris.com/use-type.htm http://www.victoriassecret.com/ http://www.lynda.com/hex.html http://www.cigars-of-cuba.com/secure/index.html http://www.revlon.com/index.asp Chijiiwa, Hideaki. Color Harmony. Rockport Publishing, China, 1987 Weinman, Lynda. Designing Web Graphics.3 New Riders, Indiana, 1999