R.m case study - Unitedworld School of Business

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R.m case study - Unitedworld School of Business

  1. 1. RESEARCH CASE STUDY
  2. 2. Evaluate Citicorps method for evaluating newsoftware/technologies?• The method used by Citicorp is “Exploratory researchdesign” because it want to know the reaction of itssample group towards its and yet to launch newservice/software.• it is using primary data- qualitative(for open endedquestions) & quantitative method(for quantifiablefactor) to collect the respondents reaction andfeedback.• Generating feedback from the sample of target groupthrough simulation technique is the most appropriateone for receiving feedback.
  3. 3. What role should research play in the dailyoperations of Citicorp/Citibank ?• Research plays the following role:• For the daily operations across its various servicesof Citicorp:-- It enables each business unit to offer servicesaccording to the market needs and requirement- It enables Citicorp to get feedback for its servicesfrom its target group or customer and helpenhance its customer experience.
  4. 4. What role should research plays in the strategicdecision?• It will help Citicorp to gauge the performanceof its existing services and take correctivemeasures if require.• It will help Citicorp to gauge the viability inlaunching new services.

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