Page 3What is Personal Value…?• A value is belief, a mission, or a philosophythat is meaningful. Whether we consciouslyaware of them or not, every individual has acore set o f personal value from thecommonplace, such as the belief in hard workand punctuality , to the more, physiological, such as self reliance, concern for other andharmony of purpose.
Page 4Classification Of valueGerman philosopher Eduard Spranger proposed sixkind of value. Such are…1) Theoretical: Interest in discovery of truth, usecognitive approach, relative disregard to theutility of the objects . Eg scientist, philosopher .2) Economical: More interest in business affairsmarketing, production, use of economicresource etc. He is mainly a practical person.
Page 5Contd…..1. Aesthetic : Interest in artistic approach oflife. He view experience in terms ofgrace, symmetry or harmony.2. Social : Interest altruistic and philantrophicaspect of life. Social people are usuallysystematic and unselfish.3. Political: power oriented , seek power,recognition and influence.
Page 6Contd…• Religious : Inclined towards to the highest andabsolute satisfying value.
Page 7Corporate StrategyThe overall scope and direction of acooperation and the way in which its variousbusiness operation work together to achieveparticular goals.
Page 8Effect of Value on Corporate StrategyWhile setting a strategy managers dominantvalue ie economical or political, religious orsocial influence on his decision , hence on tothe corporate strategy.
Page 9ExamplesAs for example , In the case of HughHefner, the president of and fonder of HMHpublishing company, represent his aestheticvalue. While in the example of the executives ofThe New York Times, it represent his socialvalue.