Website Marketing & SEO
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Website Marketing & SEO

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Website marketing and SEO are becoming increasingly important factors for business. This presentation will delve into how to use them to your advantage.

Website marketing and SEO are becoming increasingly important factors for business. This presentation will delve into how to use them to your advantage.

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    Website Marketing & SEO Website Marketing & SEO Presentation Transcript

    • Website Marketing & SEO
      Presented by
      Arnie Kuenn (@ArnieK)
      @VerticalMeasure
      #LocalFirstAZ
    • Questions for me?
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • A Few Quick Questions(Know your audience)
      How many of you search Google and wonder where your website is?
      How many of you have tried to get your site ranked in the search engines?
      How many of you know what SEO stands for?
      How many of you consider yourself pretty good at SEO?
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • My Background(Know your presenter)
      Doing Internet marketing for about 12 years
      Formed Vertical Measures about 5 years ago
      Primarily an Internet marketing company
      We have 80+ clients from all around the world
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • What is SEO?
      SEO is an acronym for "search engine optimization"
      Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Search Engine Results Page
      Indented Listing
      Local Listing
    • Why Care About Search?
      • The #1 position will get clicked 43% of the time!
      • Natural search results receive many more clicks than paid search
      • Your customers are looking for you online (directions, phone #, products, services, etc.)
      • Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…
      Source: Did-it, Enquiro, and Eyetools.
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Search Marketing Reality
      Organic search traffic can be so valuable, it can sustain an entire business, even locally.
      Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • How Does it Work Today?
      Bot or Spider
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • What Does It Look For?
      Title tag
      URL
      H1 tag
      Content
      Bold
      Meta Description
      Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Search Engine Results
      Indented Listing
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Biggest Factor is Links to You!
      The best links:
      Are from trusted sites
      Determined editorially
      Have keywords in their link
      Are from many different websites
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Where Do You Get Links?
      Internal links (from content)
      Friends & family
      Associations (donations)
      Social Profiles
      Twitter, LinkedIn, Naymz, Google,
      123People, Businessweek, etc.
      Clients & Suppliers
      Business Directories
      Blogs or Articles
      Press Releases
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • It All Starts With Great Content
      Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
      Build content around your keywords
      Add real value to the reader
      Unique
      Informative
      Entertaining
      Who do you link to from the content?
      Good neighbors
      It’s your reputation
      Get links back!
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • You Are Now a Publisher!
      Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
      If you have a website, understand that you are now a publisher.
      Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
      Customers start relying on you for your expertise as you become the trusted solution in your industry.
      Today’s marketing is now about online content & publishing
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Some Content Ideas
      A Blog
      White Paper Series
      eBooks    
      Case Studies
      Interviews
      Infographics
      Online Quizzes
      Contests
      eNewsletters
      Community Forums
      Podcasts
      Videos 
      Webcasts/Webinars
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Infographic Example
      Courtesy of Dream Systems Inc.
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Must Have a Blog
      • 25% of our page views come from our blog posts
      • We make 2-3 new posts per week
      • Gives us a vehicle to post new link worthy content
      • Keeps the search engines coming back
      • Internal linking
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • And What About Social Media?
      Understand who your customer is and where they are online.
      Develop consistent, relevant content in multiple channels.
      Let go of all control. Let your ideas spread.
      People share your ideas, link to your content.
      Content is found through social media and search engines (YouTube, Twitter & Facebook)
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Conclusion
      Create great content for your website visitors
      Best Place to market your website is Google & Local resources (Google Local, Yelp, MerchantCircle, etc.)
      Get involved in Social Media (Twitter, Facebook, YouTube, etc.)
      Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Good Resources….
      SEO Guide
      http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php
      SEO Educational Videos:
      http://www.verticalmeasures.com/resources/seo-tutorial-videos/
      Online Marketing & Related Webinars:
      http://www.verticalmeasures.com/webinars/
      Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
    • Questions?It’s Link Exchange Time!
      Contact:888-476-1881
      www.VerticalMeasures.com