Website Marketing & SEO
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Website Marketing & SEO

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Website marketing and SEO are becoming increasingly important factors for business. This presentation will delve into how to use them to your advantage.

Website marketing and SEO are becoming increasingly important factors for business. This presentation will delve into how to use them to your advantage.

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Website Marketing & SEO Presentation Transcript

  • 1. Website Marketing & SEO
    Presented by
    Arnie Kuenn (@ArnieK)
    @VerticalMeasure
    #LocalFirstAZ
  • 2. Questions for me?
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 3. A Few Quick Questions(Know your audience)
    How many of you search Google and wonder where your website is?
    How many of you have tried to get your site ranked in the search engines?
    How many of you know what SEO stands for?
    How many of you consider yourself pretty good at SEO?
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 4. My Background(Know your presenter)
    Doing Internet marketing for about 12 years
    Formed Vertical Measures about 5 years ago
    Primarily an Internet marketing company
    We have 80+ clients from all around the world
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 5. What is SEO?
    SEO is an acronym for "search engine optimization"
    Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 6. Search Engine Results Page
    Indented Listing
    Local Listing
  • 7. Why Care About Search?
    • The #1 position will get clicked 43% of the time!
    • 8. Natural search results receive many more clicks than paid search
    • 9. Your customers are looking for you online (directions, phone #, products, services, etc.)
    • 10. Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…
    Source: Did-it, Enquiro, and Eyetools.
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 11. Search Marketing Reality
    Organic search traffic can be so valuable, it can sustain an entire business, even locally.
    Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 12. How Does it Work Today?
    Bot or Spider
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 13. What Does It Look For?
    Title tag
    URL
    H1 tag
    Content
    Bold
    Meta Description
    Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 14. Search Engine Results
    Indented Listing
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 15. Biggest Factor is Links to You!
    The best links:
    Are from trusted sites
    Determined editorially
    Have keywords in their link
    Are from many different websites
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 16. Where Do You Get Links?
    Internal links (from content)
    Friends & family
    Associations (donations)
    Social Profiles
    Twitter, LinkedIn, Naymz, Google,
    123People, Businessweek, etc.
    Clients & Suppliers
    Business Directories
    Blogs or Articles
    Press Releases
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 17. It All Starts With Great Content
    Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
    Build content around your keywords
    Add real value to the reader
    Unique
    Informative
    Entertaining
    Who do you link to from the content?
    Good neighbors
    It’s your reputation
    Get links back!
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 18. You Are Now a Publisher!
    Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
    If you have a website, understand that you are now a publisher.
    Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
    Customers start relying on you for your expertise as you become the trusted solution in your industry.
    Today’s marketing is now about online content & publishing
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 19. Some Content Ideas
    A Blog
    White Paper Series
    eBooks    
    Case Studies
    Interviews
    Infographics
    Online Quizzes
    Contests
    eNewsletters
    Community Forums
    Podcasts
    Videos 
    Webcasts/Webinars
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 20. Infographic Example
    Courtesy of Dream Systems Inc.
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 21. Must Have a Blog
    • 25% of our page views come from our blog posts
    • 22. We make 2-3 new posts per week
    • 23. Gives us a vehicle to post new link worthy content
    • 24. Keeps the search engines coming back
    • 25. Internal linking
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 26. And What About Social Media?
    Understand who your customer is and where they are online.
    Develop consistent, relevant content in multiple channels.
    Let go of all control. Let your ideas spread.
    People share your ideas, link to your content.
    Content is found through social media and search engines (YouTube, Twitter & Facebook)
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 27. Conclusion
    Create great content for your website visitors
    Best Place to market your website is Google & Local resources (Google Local, Yelp, MerchantCircle, etc.)
    Get involved in Social Media (Twitter, Facebook, YouTube, etc.)
    Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 28. Good Resources….
    SEO Guide
    http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php
    SEO Educational Videos:
    http://www.verticalmeasures.com/resources/seo-tutorial-videos/
    Online Marketing & Related Webinars:
    http://www.verticalmeasures.com/webinars/
    Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ
  • 29. Questions?It’s Link Exchange Time!
    Contact:888-476-1881
    www.VerticalMeasures.com