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SEO & Link Building for 2010


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Learn the most effective SEO and link building tips and tools for 2010.

Learn the most effective SEO and link building tips and tools for 2010.

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  • 1. SEO & Link Building for 2010 Presented by Arnie Kuenn Twitter @ArnieK #SEO2010 @VerticalMeasure
  • 2. SEO is Critical
    • When someone types a keyword into the search box, there are only two possible outcomes:
      • They will find you.
      • They will find your competitor.
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 3. Search Marketing Reality
    • Organic search traffic can be so valuable, it can sustain an entire business.
    • Organic search rankings are something you can work to influence , but ultimately you do not control them. The search engine algorithms make that call.
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 4. Why Invest In Higher Rankings?
    • The #1 position will get clicked 43% of the time!
    • Natural search results receive many more clicks than paid search
    • Natural search converts 30% better than paid search
    • Clicks are Free
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 5. What Happened in 2009?
    • Google: Made 160 changes in Q1 of 2009. They update the algorithms almost every week.
    • Search Engines got even better at eliminating spam.
    • Quality backlinks became much more important this year, weak backlinks became almost worthless.
    • If the link is easy to get, the search engines know it.
    • Social Media “signals” became a real factor.
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 6. What to Expect in 2010
    • Changing Search Results
      • Universal Search: Capture real estate with local, video, press and blog posts
      • Personalized Search: You need to be there to be considered
    • Social Media influence
      • Signals & Real Time Results
    • Quality in SEO
      • Create Engaging, Unique Content
      • Optimization Each Page You Want To Rank
      • Get Trusted Inbound Links
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 7. How Does it Work? Bot or Spider Twitter @ArnieK @VerticalMeasure #SEO2010
  • 8. Title tag Content H1 tag Bold What Does It Look For? Twitter @ArnieK @VerticalMeasure #SEO2010 Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
  • 9. Search Engine Results Indented Listing Local Listing Twitter @ArnieK @VerticalMeasure #SEO2010
  • 10. #1 Create Good Content
    • Build pages around your keywords
    • Add real value to the web visitor
      • Unique
      • Informative
      • Entertaining
    • Who do you link to?
      • Good neighbors
      • It’s your reputation
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 11. #2 Proper On-Page Optimization (in order of importance for 2010)
    • Links - internal & external
    • Freshness of content & keyword usage
    • Title tag (viewed in results)
    • Image Alt text
    • H1 tag
    • Description meta tag (viewed in results)
    • URL structure
    • Page load times (Google Caffeine)
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 12. What NOT to do on Pages
    • Try to fool the search engines
    • Keyword stuffing
    • More links than text
    • Any content that is not of value to your visitor
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 13. #3 Biggest Factor is Inbound Links
    • The best links:
      • From trusted sites
      • Have proper anchor text
      • Have varied anchor text
      • Are from many different domains (new 2010)
    • We are not too worried about:
      • Reciprocal
      • PageRank
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 14. What are Bad Links?
    • Link farms
    • Links pages
    • Multiple links to same site on same page
    • Non-relevant or spammy footer links
    • From same pages that have PPC – porn, pills and casino links
    • Side bar links do not carry much weight
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 15. Links - Low Hanging Fruit
    • Internal links (from content)
    • Friends & family
    • Associations (donations)
    • Social Profiles
    • Clients & Suppliers
    • Directories (but not thousands of free ones)
    • Blogs (guest posts or your own blog)
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 16. Links - The Higher Branches
    • Competitive Link Research + Requests
    • Link Worthy Content Development & Promo
    • Licensing of Content or Tools
    • Article Placement
    • Link Recovery or Reclamation
    • Purchase or Rent Links
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 17. Remember - It Starts With Good Content!
    • Good for Social Media?
      • Is it “Link Worthy”?
      • Can you promote it?
    • Some ideas:
      • Lists
      • Videos
      • Case Studies
      • Comparisons
      • Satire & Parody
      • Interviews
      • Polls & Surveys
      • Contests (detailed example, next)
      • Promote it using social media!!!
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 18. Example: Run Contests!
    • Bridal Contest
    • Answer 3 questions:
      • Your engagement story
      • Your wedding day theme plan
      • What is special about your wedding that you shall win this free sponsorship?
    • Facebook Ad
    • Increased followers on Twitter through regular tweets
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 19. Big Companies Too!
    • Major hotel chain has us working many different promotions
      • Attend a Motor Sports event, get a discount
      • Visit Disney, get a discount
      • Attend LPGA event, get a discount
      • Go to a Little League Baseball game, get a discount
      • Multi-night stay, get Double Rewards
      • Multi-night stay, get $50 Gift Card
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 20. Even Internet Marketing Companies!
    • Boost Your Juice
      • $5,000 Grand Prize and $1,000 for 2 nd Place
      • Submit essay telling us why they should win
      • Chose finalists and had the public vote on it
    • Own first 14 results on Google for “boost your juice” ( branding )
    • Over 2,000 visitors to just the contest page
    • Links from more than 50 different sites
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 21. Why a Corporate Blog?
    • 24% of our page views come from our blog posts (~4,000 per month)
    • We make 2 new posts per week
    • Gives us a vehicle to post new link worthy content
    • Keeps the search engines coming back
    • Internal linking
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 22. Recap for 2010
    • Biggest Changes Coming:
      • More Universal Search
      • Personalized & Real time search
      • Google Caffeine next 30-60 days
    • Social Media influence
    • Focus on Quality in SEO
      • Create Engaging, Unique Content
      • Optimization Each Page You Want To Rank
      • Get Trusted Inbound Links
    Twitter @ArnieK @VerticalMeasure #SEO2010
  • 23. Q & A Contact Patty Adams [email_address] 602-314-3467 (direct)