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Targeted Social Media
Campaigns that Work for SEO


           Presented by Kaila Strong
             and Elise Redlin-Coo...
Staggering Statistics
   Over 175 million users log into Facebook
    every 24 hours
   There are more than 3.5 billion ...
What Is a Targeted Social Media
              Campaign?
   Less Sites
   Targeted Market
   Mass Marketing Tactics Don’...
Strategy
   Guy Kawasaki
    http://holykaw.alltop.com/how-to-demo-twitter
   Jay Baer “7 Steps to Creating a Social Med...
Strategy (cont..)
What do the experts have in common?
 Knowing your objective

 Figure out who your audience is

 Plan ...
Apply to Targeted Social Media Campaigns
Figuring Out Your Objectives

   Ask yourself what you want to accomplish with y...
Source: http://www.dailybloggr.com/social-media-cheat-sheet.gif
                                          Twitter: @clique...
Get Started
  Figure Out Who Your Audience Is
  If you don’t know who you are marketing to, you won’t know which
  social ...
Get Started (cont..)
   Use tools to listen

   Check out your competition too!

Tip: When checking out your competition...
Get Started (cont..)
Plan Out Your Message

Have Something to Say

Tips: Use Hootsuite, SmartBrief, AllTop page or use RSS...
Get Started (cont..)
Set Goals and Measure Them

Tips: Use Google Analytics for Facebook, measure CTR
    with shortened U...
Execute
Save time whenever possible:
 Use plugins

 Platforms

 Get e-mail alerts

 Use free applications




        ...
Tying Social Into Search

   Algorithms
   Results Page
   Link Building
   Social Media Search




              Twit...
SMO
General Rules

   Be keyword conscious in everything you do
   Build the PR of your pages: comment
    links, badges...
The Best of Both – Social & Search
   Build Great Content & Promote it
   Good for Social Media?
     Is it “Link Worth...
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
Q&A

      Contact Kaila or Elise
    @cliquekaila @redlincook
socialmedia@verticalmeasures.com
       602-314-3462 (direc...
Targeted Social Media for SEO
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Targeted Social Media for SEO

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Use targeted campaigns in accordance with social media for SEO. Create contests, promotions and marketing campaigns to attract visitors.

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Transcript of "Targeted Social Media for SEO"

  1. 1. Targeted Social Media Campaigns that Work for SEO Presented by Kaila Strong and Elise Redlin-Cook Today’s Hashtag = #SM4SEO @cliquekaila @VerticalMeasure @redlincook
  2. 2. Staggering Statistics  Over 175 million users log into Facebook every 24 hours  There are more than 3.5 billion pieces of content shared each week on Facebook  Twitter now has more than 75 million user accounts  600 tweets are produced every second  Over 60 million people are on LinkedIn Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  3. 3. What Is a Targeted Social Media Campaign?  Less Sites  Targeted Market  Mass Marketing Tactics Don’t Always Work Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  4. 4. Strategy  Guy Kawasaki http://holykaw.alltop.com/how-to-demo-twitter  Jay Baer “7 Steps to Creating a Social Media Strategy” http://www.convinceandconvert.com/  Social Media Examiner “8 Simple Steps to Growing a Quality Twitter Following” http://www.socialmediaexaminer.com/  Dan Zarrella “Science of ReTweets” http://danzarrella.com/science-of-retweets.pdf Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  5. 5. Strategy (cont..) What do the experts have in common?  Knowing your objective  Figure out who your audience is  Plan out your message  Have something meaningful to say  Set goals  Measure results Add in some basic SEO too! Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  6. 6. Apply to Targeted Social Media Campaigns Figuring Out Your Objectives  Ask yourself what you want to accomplish with your targeted campaign Image from: Search Engine People  Know your options Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  7. 7. Source: http://www.dailybloggr.com/social-media-cheat-sheet.gif Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  8. 8. Get Started Figure Out Who Your Audience Is If you don’t know who you are marketing to, you won’t know which social sites to focus on. Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  9. 9. Get Started (cont..)  Use tools to listen  Check out your competition too! Tip: When checking out your competition use search commands:  intitle:“keyword* on twitter" site:twitter.com  intext:"bio * keyword" site:twitter.com  near:“city, state" within:25mi  "small business" OR entrepreneur OR "start up" filter:links Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  10. 10. Get Started (cont..) Plan Out Your Message Have Something to Say Tips: Use Hootsuite, SmartBrief, AllTop page or use RSS, Google news, social search, and participate on blogs. SEO: Integrate your keywords into your messaging, and remember to drop a link whenever possible (within reason). Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  11. 11. Get Started (cont..) Set Goals and Measure Them Tips: Use Google Analytics for Facebook, measure CTR with shortened URLs, twitter analytic tools, insights on Facebook, and onsite traffic measurement tools. SEO: Check your rankings and keep track of them using both traditional methods as well as social media search tools. Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  12. 12. Execute Save time whenever possible:  Use plugins  Platforms  Get e-mail alerts  Use free applications Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  13. 13. Tying Social Into Search  Algorithms  Results Page  Link Building  Social Media Search Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  14. 14. SMO General Rules  Be keyword conscious in everything you do  Build the PR of your pages: comment links, badges to your page, etc.  Import your blog  Fill out everything Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  15. 15. The Best of Both – Social & Search  Build Great Content & Promote it  Good for Social Media?  Is it “Link Worthy”?  Can you promote it?  Examples:  Lists  Case Studies  Comparisons  Satire & Parody  Interviews  Polls & Surveys  Videos  Contests  Promote it using social media!!! Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  16. 16. Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  17. 17. Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  18. 18. Q&A Contact Kaila or Elise @cliquekaila @redlincook socialmedia@verticalmeasures.com 602-314-3462 (direct) www.VerticalMeasures.com Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
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