Targeted Social Media for SEO

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Use targeted campaigns in accordance with social media for SEO. Create contests, promotions and marketing campaigns to attract visitors.

Use targeted campaigns in accordance with social media for SEO. Create contests, promotions and marketing campaigns to attract visitors.

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  • 1. Targeted Social Media Campaigns that Work for SEO Presented by Kaila Strong and Elise Redlin-Cook Today’s Hashtag = #SM4SEO @cliquekaila @VerticalMeasure @redlincook
  • 2. Staggering Statistics  Over 175 million users log into Facebook every 24 hours  There are more than 3.5 billion pieces of content shared each week on Facebook  Twitter now has more than 75 million user accounts  600 tweets are produced every second  Over 60 million people are on LinkedIn Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 3. What Is a Targeted Social Media Campaign?  Less Sites  Targeted Market  Mass Marketing Tactics Don’t Always Work Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 4. Strategy  Guy Kawasaki http://holykaw.alltop.com/how-to-demo-twitter  Jay Baer “7 Steps to Creating a Social Media Strategy” http://www.convinceandconvert.com/  Social Media Examiner “8 Simple Steps to Growing a Quality Twitter Following” http://www.socialmediaexaminer.com/  Dan Zarrella “Science of ReTweets” http://danzarrella.com/science-of-retweets.pdf Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 5. Strategy (cont..) What do the experts have in common?  Knowing your objective  Figure out who your audience is  Plan out your message  Have something meaningful to say  Set goals  Measure results Add in some basic SEO too! Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 6. Apply to Targeted Social Media Campaigns Figuring Out Your Objectives  Ask yourself what you want to accomplish with your targeted campaign Image from: Search Engine People  Know your options Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 7. Source: http://www.dailybloggr.com/social-media-cheat-sheet.gif Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 8. Get Started Figure Out Who Your Audience Is If you don’t know who you are marketing to, you won’t know which social sites to focus on. Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 9. Get Started (cont..)  Use tools to listen  Check out your competition too! Tip: When checking out your competition use search commands:  intitle:“keyword* on twitter" site:twitter.com  intext:"bio * keyword" site:twitter.com  near:“city, state" within:25mi  "small business" OR entrepreneur OR "start up" filter:links Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 10. Get Started (cont..) Plan Out Your Message Have Something to Say Tips: Use Hootsuite, SmartBrief, AllTop page or use RSS, Google news, social search, and participate on blogs. SEO: Integrate your keywords into your messaging, and remember to drop a link whenever possible (within reason). Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 11. Get Started (cont..) Set Goals and Measure Them Tips: Use Google Analytics for Facebook, measure CTR with shortened URLs, twitter analytic tools, insights on Facebook, and onsite traffic measurement tools. SEO: Check your rankings and keep track of them using both traditional methods as well as social media search tools. Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 12. Execute Save time whenever possible:  Use plugins  Platforms  Get e-mail alerts  Use free applications Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 13. Tying Social Into Search  Algorithms  Results Page  Link Building  Social Media Search Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 14. SMO General Rules  Be keyword conscious in everything you do  Build the PR of your pages: comment links, badges to your page, etc.  Import your blog  Fill out everything Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 15. The Best of Both – Social & Search  Build Great Content & Promote it  Good for Social Media?  Is it “Link Worthy”?  Can you promote it?  Examples:  Lists  Case Studies  Comparisons  Satire & Parody  Interviews  Polls & Surveys  Videos  Contests  Promote it using social media!!! Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 16. Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 17. Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
  • 18. Q&A Contact Kaila or Elise @cliquekaila @redlincook socialmedia@verticalmeasures.com 602-314-3462 (direct) www.VerticalMeasures.com Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO